Tru Fragrance & Beauty is hiring: Content & Community Lead in New York

Reports to: Senior Director of Growth Marketing & Senior Brand Marketing Manager

Type: Full-time; Hybrid

Compensation: Negotiable (based on experience)

The Content & Community Lead is responsible for developing and implementing the brand’s social media strategy, social content creation, social commerce, and community & influencer development. Playing a critical part in the growth of the brand by driving the expansion, engagement and effectiveness of our key marketing pillar of Content + Community, this role reports to the Director of Growth Marketing, and manages the Content + Community Coordinator and relevant agency support partners, with cross‑functional responsibility to the Brand Manager – Consumer; Brand Manager – Commercial; Creative Director; Retention + Paid; and E‑commerce Teams.

We are seeking an individual with a track record in building brands in the beauty social landscape, ideally with experience in and/or a passion for fragrance, and a balance of trend insight, analytical savvy, and brand‑right instinct.

Key Responsibilities

• Develop strategic social content calendars, balancing omnichannel needs (driving traffic to Ulta vs. brand’s own channels, etc.)
• Brief and oversee in‑house social content creation: IG Stories, IG Reels and TikTok for both organic and paid content (in partnership with brand CRM members)
• Analyze performance and recommend pivots and builds; present monthly and quarterly reports

Social Commerce

• Coordinate with TikTok agency partners to establish channel as a revenue and engagement driving lever
• Manage TikTok creator/affiliate and paid performance planning
• Manage all TikTok Shop promotions: Mega Sales, category events, brand moments, and platform‑led opportunities.
• Analyze performance of each promo (CTR, CVR, AOV, units sold, seller performance) and adjust strategies in real time.
• Build bundles, limited drops, and TikTok‑exclusive SKUs to grow revenue and deepen brand connection on‑platform.

Community & Influencer Relations

Lead Community Growth

• Utilize team and tools (ex. Creator IQ) to identify brand‑right influencers (nano, micro and beyond) to grow and diversify gifting list and content creator roster (Amazon, Perfume TikTok, Lifestyle, etc.)
• Develop brand‑right strategy to nurture community loyalty and engagement, including working with cross‑functional team (Brand Manager‑Consumer; Field Sales) to plan all brand activations and eventing

Influencer / Affiliate Management

• Partner to develop quarterly and campaign level influencer campaigns including digital contracts, gifting and seeding - establishing best practices for this process going into 2026
• Act as liaison between influencer and brand – outreach, rate and contract assistance, providing content feedback, etc.
• Drive growth of affiliate program by identifying and nurturing high‑performing affiliates (owned program; Amazon program) and designing incentive programs
• Develop and analyze data on influencer performance
• Understanding of traditional affiliate and paid affiliate marketing tactics and optimizations

Team Management

• Manage team on daily engagement with community across platforms

Trend Insight, Reporting, Analysis

• Identify and evaluate emerging platforms, management tools etc. and help implement if deemed appropriate
• Develop consumer trend and brand‑level KPI reports, forming insights and learnings to drive social strategy
• Optimize content & copy based on insights and learnings
• Monitor competitors updates within the social landscape and drive insights

Company Overview

Tru Fragrance & Beauty’s portfolio includes Gen‑Z favorite Le Monde Gourmand, fragrance‑as‑wellness brand Lake & Skye, high‑performance body care brand Supersuite, and licenses including Yellowstone and Wrangler, with distribution including Ulta, Sephora EU, Nordstrom, Blue Mercury and many more.

Tru maintains a premier position as a multidisciplinary innovation engine and supplier, with a roster of A‑list celebrity and retail partners, including American Eagle Outfitters, Target, TJ Maxx, and Urban Outfitters. Tru Fragrance & Beauty operates out of Willowbrook, Illinois and New York City.

Seniority level

Associate

Employment type

Full‑time

Job function

Marketing, Art/Creative, and Advertising

Industries: Personal Care Product Manufacturing, Marketing Services, and Social Networking Platforms