Sr. Influencer Marketing Associate Job at Steve Madden in New York

Sr. Influencer Marketing Associate — Steve Madden

The Sr. Influencer Marketing Associate is responsible for executing influencer strategies that bring the Steve Madden brand to life across digital platforms. The role manages day‑to‑day influencer campaigns, supports larger brand initiatives, and helps elevate the brand’s presence in the creator community by driving authentic, on‑brand partnerships that generate buzz and engagement.

Location: LIC office, New York, NY (on‑site, five days per week)

Key Responsibilities

• Support strategy, planning, and execution of influencer campaigns for key product launches, collaborations, and brand moments
• Identify, vet, and contract influencers across TikTok, Instagram, YouTube, and other emerging platforms that align with Steve Madden’s brand and audience
• Oversee end‑to‑end campaign logistics—briefing, negotiation, contracting, product gifting, content review, and approvals
• Support and grow Steve Madden’s affiliate influencer network through platforms such as Shopmy and TikTok Shop
• Manage affiliate onboarding, partnerships, and performance tracking to drive revenue and awareness
• Analyze performance data, develop reports, and provide actionable insights to improve ROI across affiliate campaigns
• Build and nurture long‑term relationships with influencers, talent agencies, and affiliate partners
• Act as a brand ambassador and liaison, ensuring clear communication and alignment with brand values
• Partner with Brand Marketing, PR, Social Media, and E‑Commerce teams to integrate influencer and affiliate programs into broader brand initiatives
• Collaborate with Legal and Finance to ensure compliance with FTC guidelines and manage contract and payment processes
• Support seasonal campaign planning, influencer events, and seeding initiatives
• Manage multiple projects and deadlines with support and resources as needed
• Perform other duties and special projects as assigned

Specific Job Skills

• Influencer Campaign Management
• Affiliate Marketing Management
• Creator & Community Relations
• Performance Tracking & Reporting

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum of 3–5+ years of experience in influencer marketing, preferably within fashion, beauty, or lifestyle brands
• Proficient in Microsoft Office Suite and ERP systems
• Strong understanding of social media platforms, creator culture, and fashion trends
• Experience managing influencer campaigns end‑to‑end, including negotiation and reporting
• Proficiency with influencer management tools (e.g., Tagger, GRIN, CreatorIQ, ShopMy, or similar)
• Creative eye for content and passion for staying ahead of digital trends
• Excellent interpersonal, problem‑solving, communication, organization, and relationship‑management skills

Compensation & Benefits

The expected base salary for this position ranges from $70,000‑$75,000. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401(k), paid holidays, a generous paid‑time‑off policy, and opportunities for career growth within a dynamic team.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Other

Industry

Retail