Steve Madden
Sr. Influencer Marketing Associate — Steve Madden
The Sr. Influencer Marketing Associate is responsible for executing influencer strategies that bring the Steve Madden brand to life across digital platforms. The role manages day‑to‑day influencer campaigns, supports larger brand initiatives, and helps elevate the brand’s presence in the creator community by driving authentic, on‑brand partnerships that generate buzz and engagement.
Location : LIC office, New York, NY (on‑site, five days per week)
Key Responsibilities
Support strategy, planning, and execution of influencer campaigns for key product launches, collaborations, and brand moments
Identify, vet, and contract influencers across TikTok, Instagram, YouTube, and other emerging platforms that align with Steve Madden’s brand and audience
Oversee end‑to‑end campaign logistics—briefing, negotiation, contracting, product gifting, content review, and approvals
Support and grow Steve Madden’s affiliate influencer network through platforms such as Shopmy and TikTok Shop
Manage affiliate onboarding, partnerships, and performance tracking to drive revenue and awareness
Analyze performance data, develop reports, and provide actionable insights to improve ROI across affiliate campaigns
Build and nurture long‑term relationships with influencers, talent agencies, and affiliate partners
Act as a brand ambassador and liaison, ensuring clear communication and alignment with brand values
Partner with Brand Marketing, PR, Social Media, and E‑Commerce teams to integrate influencer and affiliate programs into broader brand initiatives
Collaborate with Legal and Finance to ensure compliance with FTC guidelines and manage contract and payment processes
Support seasonal campaign planning, influencer events, and seeding initiatives
Manage multiple projects and deadlines with support and resources as needed
Perform other duties and special projects as assigned
Specific Job Skills
Influencer Campaign Management
Affiliate Marketing Management
Creator & Community Relations
Performance Tracking & Reporting
Required Qualifications
Bachelor’s degree in Marketing, Communications, or a related field
Minimum of 3–5+ years of experience in influencer marketing, preferably within fashion, beauty, or lifestyle brands
Proficient in Microsoft Office Suite and ERP systems
Strong understanding of social media platforms, creator culture, and fashion trends
Experience managing influencer campaigns end‑to‑end, including negotiation and reporting
Proficiency with influencer management tools (e.g., Tagger, GRIN, CreatorIQ, ShopMy, or similar)
Creative eye for content and passion for staying ahead of digital trends
Excellent interpersonal, problem‑solving, communication, organization, and relationship‑management skills
Compensation & Benefits The expected base salary for this position ranges from $70,000‑$75,000. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401(k), paid holidays, a generous paid‑time‑off policy, and opportunities for career growth within a dynamic team.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Other
Industry Retail
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Location : LIC office, New York, NY (on‑site, five days per week)
Key Responsibilities
Support strategy, planning, and execution of influencer campaigns for key product launches, collaborations, and brand moments
Identify, vet, and contract influencers across TikTok, Instagram, YouTube, and other emerging platforms that align with Steve Madden’s brand and audience
Oversee end‑to‑end campaign logistics—briefing, negotiation, contracting, product gifting, content review, and approvals
Support and grow Steve Madden’s affiliate influencer network through platforms such as Shopmy and TikTok Shop
Manage affiliate onboarding, partnerships, and performance tracking to drive revenue and awareness
Analyze performance data, develop reports, and provide actionable insights to improve ROI across affiliate campaigns
Build and nurture long‑term relationships with influencers, talent agencies, and affiliate partners
Act as a brand ambassador and liaison, ensuring clear communication and alignment with brand values
Partner with Brand Marketing, PR, Social Media, and E‑Commerce teams to integrate influencer and affiliate programs into broader brand initiatives
Collaborate with Legal and Finance to ensure compliance with FTC guidelines and manage contract and payment processes
Support seasonal campaign planning, influencer events, and seeding initiatives
Manage multiple projects and deadlines with support and resources as needed
Perform other duties and special projects as assigned
Specific Job Skills
Influencer Campaign Management
Affiliate Marketing Management
Creator & Community Relations
Performance Tracking & Reporting
Required Qualifications
Bachelor’s degree in Marketing, Communications, or a related field
Minimum of 3–5+ years of experience in influencer marketing, preferably within fashion, beauty, or lifestyle brands
Proficient in Microsoft Office Suite and ERP systems
Strong understanding of social media platforms, creator culture, and fashion trends
Experience managing influencer campaigns end‑to‑end, including negotiation and reporting
Proficiency with influencer management tools (e.g., Tagger, GRIN, CreatorIQ, ShopMy, or similar)
Creative eye for content and passion for staying ahead of digital trends
Excellent interpersonal, problem‑solving, communication, organization, and relationship‑management skills
Compensation & Benefits The expected base salary for this position ranges from $70,000‑$75,000. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401(k), paid holidays, a generous paid‑time‑off policy, and opportunities for career growth within a dynamic team.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Other
Industry Retail
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