Influencer Marketing Associate Job at First Point Group in New York

Base pay range

$60,000.00/yr - $100,000.00/yr

Location

Hybrid in NY

About the Role

We are seeking a highly motivated and dynamic Influencer Marketing Associate to join our team. In this key role, you will serve as a vital link between our diverse portfolio of fashion brands and a wide network of cross-platform influencers. You’ll play a critical role in building brand visibility within the creator community and executing both online and offline influencer campaigns.

What You’ll Do

1. Develop and execute influencer marketing strategies by identifying and partnering with creators who align with the brand's voice and aesthetic. Manage end-to-end campaign execution, including outreach, negotiation, and performance tracking. Existing relationships with fashion influencers is a strong plus.
2. Oversee the planning of influencer campaigns, including contract negotiation, budget management, and the establishment of KPIs to ensure maximum ROI.
3. Source top-performing influencers across social platforms, with a focus on fashion and footwear categories. Build and maintain strong, long-term relationships with key creators, and develop a scalable influencer pool for fast-turn campaigns.
4. Collaborate cross-functionally with internal teams including Social Strategy, Brand, and Paid Media to ensure influencer initiatives align with broader marketing goals.
5. Analyze campaign performance data to extract actionable insights, optimize strategy, and continuously improve effectiveness and efficiency.

Who You Are

1. You hold a Bachelor's degree and have 2+ years of experience in influencer marketing, ideally within the fashion or apparel industry.
2. You're highly familiar with social media platforms and the fashion creator landscape, with a deep understanding of influencer communities and trends.
3. You have a proven track record of scaling creator programs, optimizing key performance metrics (KPIs), and managing program budgets efficiently.
4. You possess a strong grasp of the e-commerce ecosystem, including strategies for driving traffic to both Amazon storefronts and DTC (direct-to-consumer) websites.
5. You are an excellent communicator and skilled negotiator, capable of building and nurturing long-term relationships between brands and influencers.
6. You're passionate about marketing, naturally curious, highly organized, detail-oriented, and thrive in fast-paced, high-pressure environments.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Retail Apparel and Fashion