SalaryGuide is hiring: Senior Director of Masterbrand & Creative in Los Angeles

Responsibilities Own brand strategy, including brand architecture, identity, values, voice, and tone. Create and maintain the brand narrative for all owned, earned and paid channels. Translate consumer insights and competitive intelligence into brand-forward creative direction. Act as guardian of brand consistency across all touchpoints, channels, and teams. Lead creative concepting and development for campaigns across DTC, Amazon, Retail, Social, Email, PR, and Partnerships. Partner with Product Marketing & Innovation to bring product positioning to life visually and verbally. Oversee creative strategy for launches, tentpoles, promotions, and evergreen brand storytelling. Drive excellence in design, copy, photography, and video content creation. Requirements 10+ years of experience in brand, creative, or marketing roles within wellness/beauty CPG Proven ability to lead brand strategy, creative concepting, and integrated campaign development Expertise in visual identity systems, packaging design, copywriting leadership, and content production Strong understanding of social media, influencer marketing, PR, and digital creative best practices Experience leading creative teams and building scalable, high-quality creative operations Exceptional communication, collaboration, and leadership skills with a low-ego, high-transparency approach Ability to thrive in a fast-paced, lean environment and build structure amid ambiguity #J-18808-Ljbffr