PragerU
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Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.
Under the direction of the Chief Marketing Officer, the SVP, Marketing will drive strategy, planning and execution of marketing efforts. We are looking for someone with hands‑on marketing experience in scaling organizations and up to the challenge of providing leadership to our 60 person team. Someone who can provide vision and executional abilities alike, and not afraid to roll up sleeves to ‘do the work.’
Duties and Responsibilities
Build marketing plans based on a variety of product lines and market segments for both PragerU and PragerU Kids
Ensure strategy is key driver for each product line and campaign and socialized to other team members for cohesiveness
Bring in creative briefs, strategic briefs, brand guides, SOP’s and other documents as needed to lift any areas which can benefit
Audit all existing products/marketing plans periodically for impact
Own the company social media presence and marketing across all platforms and content lines
Be the glue between different functions within marketing including Social, PR/Communications, Strategic Partnerships, Ads/Email, Analytics, Design and Project Management
Ensure alignment and collaboration between both the marketing, fundraising and production teams.
Drive the implementation of marketing campaigns that meet business objectives and drive leads into our long‑term funnel for viewers, subscribers and donors alike
Manage marketing budgets and expenditures
Maintain brand standards and ensure compliance across all marketing and communications channels
Successful Candidates Will Possess
15+ years of professional work experience with a focus on growing marketing divisions and scaling organizations
Experience in strategic planning and execution for marketing campaigns and brands alike (macro and micro)
Proven ability to establish a strategic vision, inspire trust and loyalty and develop and motivate a high performing team
Facility in all aspects of marketing and general management, including P&L, social, strategy, management, advertising, promotion, direct mail, communications and consumer research
Passion for the PragerU product and mission/vision, and strong understanding of the conservative digital media landscape and all the key players within
Specific depth of experience in brand management and creative leadership
Exceptional verbal and written communication skills
How to Apply
First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
What We Do
We promote American values through short educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.
Salary Range
The salary target for this role is $225,000 - $275,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
Seniority level
Executive
Employment type
Full-time
Job function
Marketing, Management, and Strategy/Planning
Industries
Media Production
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Medical insurance
401(k)
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In Summary: The SVP, Marketing will drive strategy, planning and execution of marketing efforts . We are looking for someone with hands‑on marketing experience in scaling organizations and up to the challenge of providing leadership to our 60 person team . The salary target for this role is $225,000 - $275,000+.
En Español: Únete a solicitar el puesto de SVP, Marketing en PragerU hace 1 día Estar entre los primeros 25 solicitantes Obtenga asesoramiento impulsado por IA sobre este trabajo y características más exclusivas. Mensaje directo del póster de empleo de Prageru Nuestra misión es promover los valores estadounidenses mediante el uso creativo de medios digitales, tecnología y entretenimiento educativo. Estamos orgullosos de ser votados entre los "Mejores Lugares para Trabajar en Los Ángeles" por LA Business Journal 4 años consecutivos. Bajo la dirección del Director General de Mercadotecnia, el SVP de Marketing impulsará la estrategia, planificación y ejecución de esfuerzos de marketing. Alguien que pueda proporcionar visión y habilidades ejecutivas por igual, y no tenga miedo de levantar las mangas para hacer el trabajo. Duties and Responsibilities Construir planes de marketing basados en una variedad de líneas de productos y segmentos de mercado tanto para PragerU como para PraherU Kids Ensure estrategia es un motor clave para cada línea de producto y campaña y se socializa con otros miembros del equipo para la cohesión Traer brieves creativos, breves estratégicos, guías de marca, SOPs y otros documentos según sea necesario para elevar cualquier área que puede beneficiar Auditar todos los productos / planes de mercadeo existentes periódicamente para impactar en la presencia de medios sociales de la empresa y a través de todas las plataformas y rutas de contenido Ser el pegamento entre diferentes funciones dentro del marketing incluyendo Marketing Social, PR/Comunicaciones, Asociaciones Estratégicas, anuncios / E-mail, Diseño, Análisis y Gestión de Proyectos Implementar campañas de marketing que cumplan con los objetivos empresariales y impulsar leads en nuestro embudo a largo plazo para espectadores, suscriptores y donantes por igual Gestionar presupuestos y gastos de marketing Mantener estándares de marca y garantizar el cumplimiento en todos los canales de marketing y comunicaciones Los candidatos exitosos tendrán más de 15 años de experiencia laboral profesional con un enfoque en las divisiones de marketing crecientes y organizaciones de escala Experiencia en la planificación estratégica y ejecución estratégicas para campañadas de marketing e marcas (macro y micro) Probada capacidad para establecer una visión estratégico, confianza y lealtad e inspirar y motivar un equipo de alto rendimiento Facilidad en todas las dimensiones del marketing y gestión general, incluyendo P&L, social, estrategia, administración, publicidad, promoción, correo electrónico, comunicación y búsqueda de pasión para el producto/visión. Las personas vienen a PragerU por una variedad de razones, pero todas tienen algo en común: quieren crecer intelectualmente, espiritualmente, emocionalmente y físicamente. Para obtener más información sobre Prageru, visite http://prageru.com.