Social Media Specialist Job at SBH Fashion in New York

Vice President of Talent Acquisition at SBH Fashion

Key Responsibilities

• Develop, design, and curate engaging content for daily posts across all of the brand’s social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.)
• Own all social media content calendar creation and execution.
• Assist in planning and coordinating photoshoots.
• Ideate and craft eye‑catching and trendsetting reels/TikToks that showcase our products and brand essence.
• Work with design team to create aesthetically pleasing visual assets that align with the brand’s identity.
• Lead UGC/ad content acquisition strategy and work with paid media buyer to apply best‑practice paid media strategies, continually learning from our results.

Brand Voice & Personality

• Work with our copywriter to ensure every social media post and engagement has the unique voice and personality of the brand, ensuring consistency across all platforms.
• Act as the brand guardian, ensuring all content is on‑brand, consistent in style, quality, tone of voice, and optimized for search and user experience.

Community Sentiment

• Respond to all comments & DMs on all paid and organic channels (including whitelist and influencer content).
• Work with customer care team on overall customer sentiment.
• Keep a pulse on industry trends and how we should position our product against competing products on social media.

Analytics & Reporting

• Monitor and report on feedback and online reviews, utilizing metrics to gauge the success of our campaigns.
• Continuously optimize our strategies by understanding and leveraging analytics.

  Desirable Skills and Qualifications

  • Proven experience in creating compelling content across social media platforms.
  • An innate eye for design and the ability to translate creative ideas into stunning posts.
  • Familiarity with graphic design tools like Photoshop, Illustrator, etc., is a plus.
  • A keen understanding of current social media trends.
  • Willingness to work across teams and take on a startup mindset.
  • Demonstrated ability to manage multiple projects, deadlines, and priorities efficiently.

  Salary

  $70,000–$85,000