Aquarius Staffing
Must be located in Ohio
Do you thrive in developing brand strategies, marketing plans, and product innovations to drive product growth? Are you looking to join a reputable company based in the Cincinnati area? Don't miss your chance and apply now!
What you will be doing as the Brand Manager, Product Marketing?
Help to create and execute marketing plans related to annuity products including Fixed, Fixed Indexed and Variable Annuities. Work closely with specified departments and stakeholders to deliver quality content and messaging that will help drive product sales. Will have responsibility for content creation and management of product collateral including print, digital, social and email campaigns. Develop creative briefs along with providing content and copy, mock-ups, and any other needs to ensure clear direction when partnering with the creative team for development. Create and execute plans for specified product launches. This will include all collateral both digital and physical, for client and financial professional audiences. Understand and help execute Go-to-market strategies to ensure proper positioning of products relative to the competitive landscape. Partnering with stakeholders and doing competitor analysis helps to inform this strategy. What you will need as the Brand Manager, Product Marketing?
Bachelor’s degree or equivalent in Communications, Journalism, Marketing, Advertising, Finance, Business administration or similar field. Minimum 3+ years’ experience in sales, marketing or communication role in the financial industry. General understanding of annuity products and how they work, and their intended use for consumers. Ability to ideate plans and messages around individual products. Review and analysis of competitor campaigns to meaningfully differentiate product offerings. Excellent organizational, project management and attention to detail. Ability to work autonomously, make and execute decisions about content and messaging. High level of interpersonal skills. Excellent written and verbal communication skills.
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Help to create and execute marketing plans related to annuity products including Fixed, Fixed Indexed and Variable Annuities. Work closely with specified departments and stakeholders to deliver quality content and messaging that will help drive product sales. Will have responsibility for content creation and management of product collateral including print, digital, social and email campaigns. Develop creative briefs along with providing content and copy, mock-ups, and any other needs to ensure clear direction when partnering with the creative team for development. Create and execute plans for specified product launches. This will include all collateral both digital and physical, for client and financial professional audiences. Understand and help execute Go-to-market strategies to ensure proper positioning of products relative to the competitive landscape. Partnering with stakeholders and doing competitor analysis helps to inform this strategy. What you will need as the Brand Manager, Product Marketing?
Bachelor’s degree or equivalent in Communications, Journalism, Marketing, Advertising, Finance, Business administration or similar field. Minimum 3+ years’ experience in sales, marketing or communication role in the financial industry. General understanding of annuity products and how they work, and their intended use for consumers. Ability to ideate plans and messages around individual products. Review and analysis of competitor campaigns to meaningfully differentiate product offerings. Excellent organizational, project management and attention to detail. Ability to work autonomously, make and execute decisions about content and messaging. High level of interpersonal skills. Excellent written and verbal communication skills.
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