Igbaffiliate
Marketing Manager – Senior Overview
We are looking for a hands-on Senior Marketing Manager/ Brand Generalist, ready to take full ownership of our product’s marketing direction and execution.
This role combines brand strategy, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy and impact.
Purpose of the role You’ll build and grow the product’s brand, shape its public presence, and be the driving force behind all marketing initiatives.
About Product A software platform to manage, track, and analyse affiliate performance.
Key responsibilities
Brand & Strategy: Develop and evolve the product’s brand identity (positioning, tone of voice, visual style)
Plan and execute the marketing strategy and annual promotion roadmap
Build and strengthen brand awareness through strategic activities, campaigns, partnerships, thought leadership
Monitor brand reputation, visibility, market perception
Content, PR & Communications: Create and manage content across the website blog, social media, newsletters, product materials
Lead PR activities: press releases, public announcements, media commentary
Maintain media relations and secure consistent, positive coverage
Engage with industry communities and forums: participate in relevant discussions, answer mentions, maintain presence
List and maintain the brand on directories, review platforms, ratings, and industry listings
Campaigns & Creative: Plan and execute digital and social marketing campaigns (email, social, paid/organic)
Develop messaging, visuals, and creative concepts. Own and coordinate production of marketing assets: banners, landing pages, promo materials
Drive initiatives that strengthen brand visibility (podcasts, interviews, thought leadership, collaborations, sponsorships, awards)
Partnerships, Events & Negotiations: Manage relationships with media partners, affiliate partners, conference organizers, event vendors, stand builders
Negotiate sponsorship packages and secure award nominations
Plan and execute participation in conferences and industry events
Analytics & Performance: Track and analyze campaign performance metrics, brand awareness and reputation metrics
Research competitors, industry trends, best practices in the iGaming space
Budget & Operations: Own and manage the marketing budget across activities and channels
Source, brief, and coordinate freelancers and external agencies
Collaborate closely with Product, Sales, and Operations teams to ensure alignment and shared objectives
Requirements
5+ years of experience in marketing, preferably with a strong background in marketing agencies
Experience in B2B tech, SaaS or iGaming will be an advantage
Advanced Russian and English
Proven success in developing and executing marketing strategies
Strong copywriting and content creation skills — you enjoy writing
Strong project management and multitasking abilities
Strong understanding of Digital Marketing tools
A proactive, ownership-driven mindset with a focus on problem-solving
What we offer
Private insurance (depending on contract type)
Free English lessons (online)
+1 day off per calendar year
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
#J-18808-Ljbffr
This role combines brand strategy, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy and impact.
Purpose of the role You’ll build and grow the product’s brand, shape its public presence, and be the driving force behind all marketing initiatives.
About Product A software platform to manage, track, and analyse affiliate performance.
Key responsibilities
Brand & Strategy: Develop and evolve the product’s brand identity (positioning, tone of voice, visual style)
Plan and execute the marketing strategy and annual promotion roadmap
Build and strengthen brand awareness through strategic activities, campaigns, partnerships, thought leadership
Monitor brand reputation, visibility, market perception
Content, PR & Communications: Create and manage content across the website blog, social media, newsletters, product materials
Lead PR activities: press releases, public announcements, media commentary
Maintain media relations and secure consistent, positive coverage
Engage with industry communities and forums: participate in relevant discussions, answer mentions, maintain presence
List and maintain the brand on directories, review platforms, ratings, and industry listings
Campaigns & Creative: Plan and execute digital and social marketing campaigns (email, social, paid/organic)
Develop messaging, visuals, and creative concepts. Own and coordinate production of marketing assets: banners, landing pages, promo materials
Drive initiatives that strengthen brand visibility (podcasts, interviews, thought leadership, collaborations, sponsorships, awards)
Partnerships, Events & Negotiations: Manage relationships with media partners, affiliate partners, conference organizers, event vendors, stand builders
Negotiate sponsorship packages and secure award nominations
Plan and execute participation in conferences and industry events
Analytics & Performance: Track and analyze campaign performance metrics, brand awareness and reputation metrics
Research competitors, industry trends, best practices in the iGaming space
Budget & Operations: Own and manage the marketing budget across activities and channels
Source, brief, and coordinate freelancers and external agencies
Collaborate closely with Product, Sales, and Operations teams to ensure alignment and shared objectives
Requirements
5+ years of experience in marketing, preferably with a strong background in marketing agencies
Experience in B2B tech, SaaS or iGaming will be an advantage
Advanced Russian and English
Proven success in developing and executing marketing strategies
Strong copywriting and content creation skills — you enjoy writing
Strong project management and multitasking abilities
Strong understanding of Digital Marketing tools
A proactive, ownership-driven mindset with a focus on problem-solving
What we offer
Private insurance (depending on contract type)
Free English lessons (online)
+1 day off per calendar year
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
#J-18808-Ljbffr