Touchstone Climbing is hiring: Graphic Designer + Social Media Coordinator in Be

Graphic Designer + Social Media Coordinator

Join to apply for the Graphic Designer + Social Media Coordinator role at Touchstone Climbing.

Touchstone Climbing owns and operates 17 climbing gyms across California. We’re more than gyms—we’re a community. In addition to competitive pay, outstanding benefits, free gym membership, and other perks, joining our team connects you with everything happening in our dynamic community.

Location

Berkeley, California (In‑Office)

Department

Marketing

Status

Full‑Time

About The Role

Touchstone Climbing is looking for a design‑forward, detail‑oriented creative to join our Marketing Team. This role is ideal for someone who thrives in a collaborative environment, seeks a high level of creative ownership and autonomy, loves bringing ideas to life through design, and enjoys supporting social media across YouTube and Instagram. In this role, you’ll bring ideas to life across gyms, social platforms, merchandise, beer labels, internal communications, and large‑scale community events—seeing your work through from concept to execution.

This is a hands‑on role for someone who communicates clearly, works well across departments, and is excited to be involved in many facets of marketing. This is a design‑heavy role—confidence with Adobe Creative Suite and a strong visual eye are essential. You will be part of the Marketing Team working with over 17 gyms across Northern & Southern CA alongside other departments, so flexibility and communication skills are also key. If you’re excited to support a mission‑driven climbing company and collaborate on some really cool projects, we’d love to hear from you.

Key Responsibilities

Design & Visual Communication

• Design marketing and promotional assets including posters, flyers, banners, email graphics, digital ads
• Create retail and merchandise concepts (shirts, stickers, signage, packaging)
• Support Touchstone Brewing with beer labels, taproom signage, and merch
• Develop internal assets for HR, training, staff communications, and templates
• Develop external assets in collaboration with community outreach and partnerships
• Maintain brand consistency while evolving visual identity across departments and gyms

Storytelling, Presentations, & Information Design

• Design internal and external decks for leadership, partnerships, community programs, and campaigns
• Translate complex ideas, programs, and data into clear visual narratives, layouts, and infographics
• Create brand storytelling across print, digital, and social platforms

DEI, Culture, & Community‑Focused Marketing

• Support inclusive and representative creative marketing across all gyms and regions
• Design accessible, welcoming gym signage that reflects diverse communities
• Assess marketing and design trends to help develop strategies that attract a broad, diverse, and inclusive membership base
• Collaborate with Community, DEI, HR, Partnerships, and Gym Managers on culture‑forward campaigns
• Create visuals that highlight community partnerships, accessibility initiatives, and environmental stewardship efforts

Social Media & Digital Marketing Support

• Design & post campaigns, announcements, and brand storytelling across the main Touchstone Instagram and individual gym accounts
• Test & manage social media marketing strategies that create engagement online, including managing social advertising
• Monitor messages, tags, and community engagement
• Reshare partner, athlete, and community content
• Assist with YouTube and Linktree organization

Marketing Operations & Creative Support

• Upload and organize photography in Flickr and shared Google Drives
• Assist with marketing asset requests, mailings, and internal communications
• Support merchandise, retail, and event‑related creative needs

Qualifications

• 2–5+ years of experience in graphic design, communication design, or visual storytelling
• Strong proficiency in Adobe Illustrator, Photoshop, and InDesign
• Experience with branding, marketing assets, and presentation design; strong visual storytelling and information design skills
• Ability to manage multiple projects independently
• Clear, collaborative communicator comfortable working via Slack and in person
• Must provide a strong portfolio demonstrating branding and communication design

Bonus Points

Experience with motion graphics, data visualization, or helping define or evolve a brand.

Work Style & Environment

• In‑office, highly collaborative
• High autonomy with high responsibility
• Fast‑moving, creative, community‑centered environment
• Comfortable with shifting priorities, experimentation, and cross‑team workflows

Benefits

At Touchstone, we value our employees and offer a comprehensive benefits package for full‑time employees, including:

• Health Insurance – Choose from two Kaiser Permanente plans:
  • 90% employer‑paid coverage for employees and 70% for dependents of Kaiser’s top‑tier, no‑deductible, low‑copay plan
  • 100% employer‑paid coverage for employees and 70% for dependents of a higher‑deductible Kaiser plan
• Dental Insurance – 80% employer‑paid coverage for employees and 65% for dependents
• Vision Plan – 100% employer‑paid coverage for employees and 70% for dependents
• Medical FSA – All employees are eligible to make pre‑tax contributions to a Flexible Spending Account for medical expenses
• Mental Health Services – Access to Modern Health and Calm
• 401(k) Retirement Plan – Employer match available
• Paid Time Off – Vacation and sick leave provided
• Free Gym Membership – Access to all Touchstone facilities for employee and an +1 membership for a partner, family member, or friend
• Guest Passes – Unlimited guest passes to get a non‑member entry to a gym free of charge when accompanied by the employee
• Pro Deals & Staff Discounts – Discounts on gear purchased at our gyms and industry pro deals
• Flexible Work Schedule – Supporting work‑life balance

How To Apply

Please submit your resume and a link to your design portfolio. Applications without a portfolio will not be considered.

Compensation

Salary is $71,000–$90,000, with final offer based on experience and demonstrated skills.

Equal Opportunity Employer (California Compliance)

Touchstone Climbing is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, gender identity, sexual orientation, age, disability, medical condition, national origin, veteran status, or any other protected status under California or federal law. Reasonable accommodations are available upon request.