Santa Clara University
Santa Clara University is hiring: Assistant Director, Digital Media in Santa Cla
Santa Clara University, Santa Clara, CA, US, 95053
****A.** **POSITION PURPOSE***** **Serve as a key resource to law school stakeholders/web content owners in creating, editing, and maintaining digital content that aligns with University standards and brand identity.*** **Develop and maintain web-based strategies that support the law school’s marketing goals, ensuring consistency in presentation, accessibility, and user experience across all digital platforms.*** **Create and implement website guidelines and best practices to ensure clarity, consistency, and accessibility for all contributors and users.*** **Collaborate with the Law Digital Operations Manager on the overall website architecture, site structure, and navigation, while managing primary landing pages and homepage content, ensuring brand alignment and ease of use.*** **Collaborate with University partners, Law Digital Operations Manager, and law school stakeholders/web content owners, and content creators to enhance and update the website, support content migrations, and implement redesigns.*** **Develop and produce original video content to support key strategic initiatives — including engaging admissions videos, faculty scholarship and thought leadership features, student profiles, event coverage, and “day-in-the-life” segments — to showcase Santa Clara Law’s vibrant, transformative learning community.*** **Represent the Law School on campus-wide committees including the University Social Media Council. Collaborate with other campus counterparts in University Marketing & Communications , University Information Services, and University Auxiliary Services (including the campus bookstore) as appropriate.*** **Serve as the liaison between the University’s brand shop vendor and law school stakeholders.*** **Stay current with digital and social media trends, especially in higher education, and bring fresh, innovative ideas to enhance digital engagement and storytelling.*** **Other duties as assigned*** **Bachelor’s degree or equivalent work experience required with preference for multimedia, communications, journalism, marketing or related field.*** **3 years of experience, with a strong preference for candidates responsible for content creation (written and visual) for a business or business unit’s online presence.*** **Knowledge of digital storytelling techniques across web, social media, and video platforms*** **Knowledge of content management systems (e.g., T4, BBIS, WordPress), and digital asset management tools*** **Understanding of social media strategy, trends, and best practices for platforms such as Instagram, LinkedIn, Facebook, YouTube, Bluesky and others.*** **Strong grasp of branding principles and visual identity standards, especially in higher education*** **Knowledge of design tools such as Canva, and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign)*** **Understanding of Search Engine Optimization (SEO), user experience (UX), and accessibility standards*** **Knowledge of analytics tools (e.g., Google Analytics, Sprout Social, and native social media insights) to measure performance and inform strategy*** **Awareness of current trends in digital communication and higher education marketing*** **Excellent visual storytelling skills, with the ability to create compelling photo, video, and written content*** **Strong writing and editing skills tailored for web and social media audiences*** **Proficient in HTML/CSS and comfortable working within web content management systems*** **Skilled in using design templates and creating branded content for digital signage, newsletters, email campaigns, and social media*** **Ability to develop, document, and share digital guidelines and toolkits for broader campus use*** **Competent in managing a content calendar and scheduling tools (e.g., Sprout Social, Smartsheet, Calendly, Asana)*** **Ability to train, guide, or support stakeholders in creating and maintaining digital assets*** **Strong project management and time-management skills*** **Ability to think strategically and execute tactically, balancing creativity with consistency and brand alignment*** **Ability to collaborate effectively with a wide range of stakeholders, including faculty, students, staff, and university partners*** **Ability to manage multiple digital platforms and prioritize competing deadlines*** **Ability to collaborate cross-functionally with law school stakeholders, university partners, and student associates*** **Ability to turn everyday campus moments into compelling digital content that builds community and engagement*** **Comfortable representing the law school at events and capturing live content in dynamic environments*** **Ability to maintain accuracy and attention to detail while working in a fast-paced, deadline-driven environment**Santa Clara University offers a comprehensive benefits package for ***benefit eligible employees*** with programs and resources designed to promote and sustain personal health care, well-being, and the financial objectives of our employees and families. 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