Litera
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Senior Manager, Marketing Operations
role at
Litera
As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model. The position is based in any of our offices in the US and Canada and candidates should reside within reasonable commuting distance, as this role requires on‑site presence at least three days per week.
Available Office Locations: Austin, Boston, Chicago, Denver, New Jersey, New York City, Philadelphia, Raleigh, Toronto
Position Overview The
Senior Manager, Marketing Operations
is a strategic and highly analytical leader responsible for optimizing marketing performance, enabling operational excellence, and driving scalable growth across the marketing organization. This role oversees the set up and maintenance of Litera’s marketing technology stack, data infrastructure, process design, campaign operations, and performance reporting. The ideal candidate is both a systems thinker and an execution expert who partners closely with Marketing, Sales, RevOps, and Product to create a seamless demand engine.
Key Responsibilities
Marketing Technology & Systems Management Owner of the marketing technology stack (e.g., Marketo, Salesforce, attribution tools, ABM platforms) and continuous improvement of integrations and workflows between systems.
Evaluation, implementation, and optimization of tools that increase marketing efficiency and effectiveness.
Ensuring data integrity, governance, and system integrations that support end‑to‑end funnel visibility.
Campaign & Lead Operations Oversee execution and QA of marketing campaigns, workflows, nurture programs, and automation; suggest improvements based on industry best practices.
Collaboration with Revenue Ops, marketing, and sales leadership to manage lead scoring, routing, and lifecycle processes for fast and accurate handoff to Sales.
Definition of funnel stages and operational SLAs in partnership with Sales and Revenue Operations.
Data, Analytics & Performance Reporting Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics.
Provide insights on conversion rates, targeting, segmentation, and channel performance.
Ownership of accuracy and alignment of marketing KPIs across the organization.
Process Optimization & Governance Develop scalable processes for execution, QA, compliance, and reporting.
Implementation of documentation, standards, and workflows that strengthen campaign production across global teams.
Drive continuous improvement through experimentation and operational best practices, including AI and scaling automation opportunities.
Cross‑Functional Leadership Collaborate closely with Demand Generation, Sales, Product Marketing, and Revenue Operations.
Mentorship, coaching, and development of members of the marketing operations team.
Qualifications Required
7–10+ years of experience in marketing operations, revenue operations, or digital marketing.
Deep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent‑based platforms such as 6Sense, and analytics tools.
Strong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reporting.
Analytical mindset with the ability to translate data into actionable insights.
Experience managing and developing teams.
Preferred
Experience in SaaS, technology, or other B2B environments.
Familiarity with additional ABM platforms (Demandbase), BI tools (Tableau, Looker), or CDPs.
SQL literacy or experience working with data teams.
Why Join Litera?
The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment.
Commitment to Employees: Our people commitment focuses on tools that matter to the difference‑makers in the legal world and amplifying their impact.
Global, dynamic, and diverse team: We are a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem‑solve together.
Comprehensive benefits package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work‑life balance. We invest in your well‑being and future, ensuring a rewarding career journey.
Career growth and development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles.
Pay Transparency Notice for Location(s) Applicants The annual salary range for this position is $60,000 to $75,000. Actual compensation is determined by factors including education, work experience, certifications, and other relevant qualifications. Litera offers a comprehensive benefits package including health, dental, and vision insurance, 401(k) with company contribution, and incentive and recognition programs. All benefits are subject to eligibility requirements.
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
Senior Manager, Marketing Operations
role at
Litera
As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model. The position is based in any of our offices in the US and Canada and candidates should reside within reasonable commuting distance, as this role requires on‑site presence at least three days per week.
Available Office Locations: Austin, Boston, Chicago, Denver, New Jersey, New York City, Philadelphia, Raleigh, Toronto
Position Overview The
Senior Manager, Marketing Operations
is a strategic and highly analytical leader responsible for optimizing marketing performance, enabling operational excellence, and driving scalable growth across the marketing organization. This role oversees the set up and maintenance of Litera’s marketing technology stack, data infrastructure, process design, campaign operations, and performance reporting. The ideal candidate is both a systems thinker and an execution expert who partners closely with Marketing, Sales, RevOps, and Product to create a seamless demand engine.
Key Responsibilities
Marketing Technology & Systems Management Owner of the marketing technology stack (e.g., Marketo, Salesforce, attribution tools, ABM platforms) and continuous improvement of integrations and workflows between systems.
Evaluation, implementation, and optimization of tools that increase marketing efficiency and effectiveness.
Ensuring data integrity, governance, and system integrations that support end‑to‑end funnel visibility.
Campaign & Lead Operations Oversee execution and QA of marketing campaigns, workflows, nurture programs, and automation; suggest improvements based on industry best practices.
Collaboration with Revenue Ops, marketing, and sales leadership to manage lead scoring, routing, and lifecycle processes for fast and accurate handoff to Sales.
Definition of funnel stages and operational SLAs in partnership with Sales and Revenue Operations.
Data, Analytics & Performance Reporting Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics.
Provide insights on conversion rates, targeting, segmentation, and channel performance.
Ownership of accuracy and alignment of marketing KPIs across the organization.
Process Optimization & Governance Develop scalable processes for execution, QA, compliance, and reporting.
Implementation of documentation, standards, and workflows that strengthen campaign production across global teams.
Drive continuous improvement through experimentation and operational best practices, including AI and scaling automation opportunities.
Cross‑Functional Leadership Collaborate closely with Demand Generation, Sales, Product Marketing, and Revenue Operations.
Mentorship, coaching, and development of members of the marketing operations team.
Qualifications Required
7–10+ years of experience in marketing operations, revenue operations, or digital marketing.
Deep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent‑based platforms such as 6Sense, and analytics tools.
Strong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reporting.
Analytical mindset with the ability to translate data into actionable insights.
Experience managing and developing teams.
Preferred
Experience in SaaS, technology, or other B2B environments.
Familiarity with additional ABM platforms (Demandbase), BI tools (Tableau, Looker), or CDPs.
SQL literacy or experience working with data teams.
Why Join Litera?
The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment.
Commitment to Employees: Our people commitment focuses on tools that matter to the difference‑makers in the legal world and amplifying their impact.
Global, dynamic, and diverse team: We are a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem‑solve together.
Comprehensive benefits package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work‑life balance. We invest in your well‑being and future, ensuring a rewarding career journey.
Career growth and development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles.
Pay Transparency Notice for Location(s) Applicants The annual salary range for this position is $60,000 to $75,000. Actual compensation is determined by factors including education, work experience, certifications, and other relevant qualifications. Litera offers a comprehensive benefits package including health, dental, and vision insurance, 401(k) with company contribution, and incentive and recognition programs. All benefits are subject to eligibility requirements.
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr