TMB (Trusted Media Brands)
About Us
TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands—FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective— is powered by content that is inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data‑driven marketing solutions, our award‑winning licensing services, and much more at
trustedmediabrands.com .
Location We have offices in New York, Los Angeles, Milwaukee, and Gurgaon. This position will be based out of the United States, with the ability to go into one of our offices preferred.
Overview The SVP, Consumer Marketing will build and manage a best‑in‑class marketing organization for Trusted Media Brands. Reporting to the CEO, the SVP, Consumer Marketing is responsible for driving excellence across the company’s marketing function. The role will have a particular focus on digital transformation, performance marketing and enhancing the customer journey and experience across all of TMB’s brands and products.
The SVP, Consumer Marketing is a senior leader responsible for driving the full customer journey, including consumer activation, conversion, retention, and engagement across the company’s multi‑brand portfolio. This executive oversees a team of approximately 31 marketing, operations, and planning professionals and plays a central role in shaping company‑wide consumer strategy across print, digital, email, and streaming platforms. The SVP, Consumer Marketing will be expected to deliver strong audience growth and strong lifetime value across platforms.
The SVP, Consumer Marketing also leads the company’s email acquisition, optimization, and deployment strategy, covering both promotional campaigns and editorial newsletters. Newsletters are a cornerstone of the company’s audience ecosystem, serving as a major traffic driver to digital properties, a critical source for subscription and engagement growth, and a foundational pillar for long‑term audience development.
The ideal candidate is a strategic operator who excels at cross‑functional leadership, working closely with the Chief Brand Officer, Chief Revenue Officer, CFO, and Operations teams to ensure integrated planning and execution across the consumer lifecycle.
Strategic Leadership & Team Management
Lead, manage, and develop a 31+ person consumer marketing, operations, and finance organization
Foster a culture of data‑driven decision‑making, operational excellence, and cross‑functional collaboration
Build multi‑year strategies that align with corporate goals and improve overall consumer lifetime value
Consumer Marketing & Growth
Oversee full‑funnel consumer marketing programs across print, digital, streaming, and social platforms
Drive audience acquisition, subscription growth, conversion, and retention using segmentation, lifecycle marketing, and optimized consumer journeys
Fully own the print P&L with responsibility for forecasting, budgeting, pricing, product strategy, and channel planning
Optimize the channel mix across traditional, digital performance, streaming, and social media
Grow our Special Interest Publication business on newsstands working closely with editorial and distribution partners
Partner with the Chief Brand Officer to align marketing strategies with editorial and brand priorities
Drive consumer insights through direct consumer research, informing product mix and consumer interests
Develop and own website paywall / registration wall testing, implementation, and optimization, working closely with product and digital teams
Own the company’s email program, including acquisition, engagement and retention, deliverability, content optimization, and deployment across promotional and editorial newsletters
Develop strategies to scale high‑quality, engaged newsletter subscribers while minimizing churn
Partner closely with editorial, data, and product teams to optimize newsletter templates, personalization, testing, and content programming
Implement best‑in‑class email performance, segmentation, and engagement reporting
Ensure the email channel drives measurable traffic, revenue, and consumer value growth
Cross‑Functional Collaboration
Partner with senior management to develop new product and engagement ideas and bring them to life for consumers
Work closely with Technology, Data, and Product teams to improve personalization, identity resolution, and segmentation capabilities
Build trust‑based relationships across editorial, brand, revenue, finance, and operations teams
Data, Insights & Performance Management
Lead KPI achievement and reporting across acquisition, retention, engagement, email, and print performance providing ongoing visibility to all stakeholders
Ensure the organization leverages testing, modeling, and analytics to inform strategic decisions
Qualifications
15+ years of consumer or subscription marketing experience in media, publishing, or a comparable multi‑platform environment
Proven leadership overseeing large, multi‑disciplinary marketing and operations teams
Deep expertise in email marketing, lifecycle marketing, subscriber growth, and retention strategy
Direct experience managing complex P&Ls, including forecasting, pricing, and revenue optimization
Experience overseeing paywall and/or registration wall implementation and optimization
Strong analytical and financial management skills with experience partnering with CFOs and operational leaders
Demonstrated success revitalizing or stabilizing legacy product lines through product innovation and multi‑channel marketing
Exceptional communication, stakeholder management, and cross‑functional leadership abilities
Leadership Competencies
Operational Excellence: Strong command of both marketing strategy and operational execution
Innovative Thinking: Ability to identify new revenue streams, audience opportunities, and product formats
Collaborative Leadership: Skilled at influencing across matrixed environments and aligning teams around shared goals
Financial Acumen: Strong understanding of forecasting, ROI modeling, and P&L optimization
Customer‑First Mindset: Deep understanding of audience behavior, motivations, and lifecycle dynamics
Our Benefits We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at
trustedmediabrands.com/careers/ .
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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trustedmediabrands.com .
Location We have offices in New York, Los Angeles, Milwaukee, and Gurgaon. This position will be based out of the United States, with the ability to go into one of our offices preferred.
Overview The SVP, Consumer Marketing will build and manage a best‑in‑class marketing organization for Trusted Media Brands. Reporting to the CEO, the SVP, Consumer Marketing is responsible for driving excellence across the company’s marketing function. The role will have a particular focus on digital transformation, performance marketing and enhancing the customer journey and experience across all of TMB’s brands and products.
The SVP, Consumer Marketing is a senior leader responsible for driving the full customer journey, including consumer activation, conversion, retention, and engagement across the company’s multi‑brand portfolio. This executive oversees a team of approximately 31 marketing, operations, and planning professionals and plays a central role in shaping company‑wide consumer strategy across print, digital, email, and streaming platforms. The SVP, Consumer Marketing will be expected to deliver strong audience growth and strong lifetime value across platforms.
The SVP, Consumer Marketing also leads the company’s email acquisition, optimization, and deployment strategy, covering both promotional campaigns and editorial newsletters. Newsletters are a cornerstone of the company’s audience ecosystem, serving as a major traffic driver to digital properties, a critical source for subscription and engagement growth, and a foundational pillar for long‑term audience development.
The ideal candidate is a strategic operator who excels at cross‑functional leadership, working closely with the Chief Brand Officer, Chief Revenue Officer, CFO, and Operations teams to ensure integrated planning and execution across the consumer lifecycle.
Strategic Leadership & Team Management
Lead, manage, and develop a 31+ person consumer marketing, operations, and finance organization
Foster a culture of data‑driven decision‑making, operational excellence, and cross‑functional collaboration
Build multi‑year strategies that align with corporate goals and improve overall consumer lifetime value
Consumer Marketing & Growth
Oversee full‑funnel consumer marketing programs across print, digital, streaming, and social platforms
Drive audience acquisition, subscription growth, conversion, and retention using segmentation, lifecycle marketing, and optimized consumer journeys
Fully own the print P&L with responsibility for forecasting, budgeting, pricing, product strategy, and channel planning
Optimize the channel mix across traditional, digital performance, streaming, and social media
Grow our Special Interest Publication business on newsstands working closely with editorial and distribution partners
Partner with the Chief Brand Officer to align marketing strategies with editorial and brand priorities
Drive consumer insights through direct consumer research, informing product mix and consumer interests
Develop and own website paywall / registration wall testing, implementation, and optimization, working closely with product and digital teams
Own the company’s email program, including acquisition, engagement and retention, deliverability, content optimization, and deployment across promotional and editorial newsletters
Develop strategies to scale high‑quality, engaged newsletter subscribers while minimizing churn
Partner closely with editorial, data, and product teams to optimize newsletter templates, personalization, testing, and content programming
Implement best‑in‑class email performance, segmentation, and engagement reporting
Ensure the email channel drives measurable traffic, revenue, and consumer value growth
Cross‑Functional Collaboration
Partner with senior management to develop new product and engagement ideas and bring them to life for consumers
Work closely with Technology, Data, and Product teams to improve personalization, identity resolution, and segmentation capabilities
Build trust‑based relationships across editorial, brand, revenue, finance, and operations teams
Data, Insights & Performance Management
Lead KPI achievement and reporting across acquisition, retention, engagement, email, and print performance providing ongoing visibility to all stakeholders
Ensure the organization leverages testing, modeling, and analytics to inform strategic decisions
Qualifications
15+ years of consumer or subscription marketing experience in media, publishing, or a comparable multi‑platform environment
Proven leadership overseeing large, multi‑disciplinary marketing and operations teams
Deep expertise in email marketing, lifecycle marketing, subscriber growth, and retention strategy
Direct experience managing complex P&Ls, including forecasting, pricing, and revenue optimization
Experience overseeing paywall and/or registration wall implementation and optimization
Strong analytical and financial management skills with experience partnering with CFOs and operational leaders
Demonstrated success revitalizing or stabilizing legacy product lines through product innovation and multi‑channel marketing
Exceptional communication, stakeholder management, and cross‑functional leadership abilities
Leadership Competencies
Operational Excellence: Strong command of both marketing strategy and operational execution
Innovative Thinking: Ability to identify new revenue streams, audience opportunities, and product formats
Collaborative Leadership: Skilled at influencing across matrixed environments and aligning teams around shared goals
Financial Acumen: Strong understanding of forecasting, ROI modeling, and P&L optimization
Customer‑First Mindset: Deep understanding of audience behavior, motivations, and lifecycle dynamics
Our Benefits We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at
trustedmediabrands.com/careers/ .
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#J-18808-Ljbffr