Synchrony
VP, Marketing - Outdoor Power Equipment (OPE)
Synchrony, Cincinnati, Ohio, United States, 45208
Join the team for the VP, Marketing - Outdoor Power Equipment (OPE) position at Synchrony. This leadership role drives strategic marketing initiatives to increase volume, penetration, and profitability within the OPE and Lawn & Garden industry.
Role Summary and Purpose The VP of Marketing, Outdoor Power Equipment, will lead the strategic development and execution of growth initiatives that drive volume growth, SYF penetration, and profitability within the OPE and Lawn & Garden industry. This critical leadership role partners closely with OPE clients and sales leaders to develop marketing strategies that drive profitable growth.
Essential Responsibilities
Build and cultivate strategic relationships with OPE partners to understand business goals and develop marketing strategies aligned to mutual objectives.
Partner with business and client teams to lead, develop, implement, and monitor dynamic multi‑channel annual marketing plans.
Deliver marketing programs and strategies through a cross‑functional matrixed organization across OEM client partners, dealers, and consumers.
Develop strategic vision for the OPE industry and create partner‑specific and industry‑specific marketing strategies across the entire product suite.
Manage all aspects of value proposition development, track industry trends, competitive developments, and customer experience metrics to ensure program profitability.
Monitor and manage key portfolio performance metrics such as sales volume, new accounts, repeat purchase, financing penetration, and analyze results to refine strategies.
Lead marketing planning and execution across the entire customer lifecycle from acquisition to retention to maximize customer lifetime value.
Prioritize and manage marketing spend with rigorous ROI analysis, ensuring efficient use of resources.
Take ownership of special projects and initiatives as assigned by senior leadership.
Perform other duties and/or special projects as assigned.
Qualifications / Requirements
Bachelor’s degree or equivalent experience (high school diploma/GED with 10+ years relevant marketing experience).
Minimum 8 years of marketing experience, preferably including financial services or consumer credit marketing.
Minimum 3 years of client management experience.
Outstanding communication, relationship building, influencing, and collaboration skills.
Strong financial acumen.
Proficient with Microsoft Office, especially PowerPoint.
Willingness to travel frequently to client sites and trade events.
Flexibility to travel as required for business.
Desired Characteristics
MBA or advanced marketing/business degree preferred.
Experience marketing outdoor power equipment, powersports, lawn & garden, or similar specialty/lifestyle product categories.
Background in financial services, credit card, or promotional financing marketing.
Proficiency in web analytics, attribution, and digital media optimization.
Strong influencing skills across diverse organizational levels and client relationships.
Exceptional analytical capabilities in segmentation, targeting, and ROI‑driven decision making.
Deep understanding of marketing tools, program measurement, and performance metrics.
Proven track record delivering business results through strategic plans.
Ability to manage multiple complex projects simultaneously.
Excellent presentation and communication skills for C‑suite and client engagements.
Skill in developing compelling presentations and delivering clear, persuasive communication to engage leadership, partners, and stakeholders.
Compensation The salary range for this position is
110,000.00 - 185,000.00
USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level, or knowledge. Salaries are adjusted according to market in CA, NY Metro, and Seattle. Grade/Level: 12.
Eligibility Requirements
You must be 18 years or older.
You must have a high school diploma or equivalent.
You must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of the onboarding process.
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4‑7) must have 9 months of continuous service before they are eligible to post on other roles; Level 8+ must have at least 18 months, etc.
Legal Authorization Legal authorization to work in the U.S. is required. This position will not sponsor any individual for employment visas, now or in the future. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are highly valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in employee resource groups.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please notify us if you require accommodations to apply or perform the job. Examples include changes to the application process or work procedures, alternate document formats, sign language interpreters, or specialized equipment.
If you need special accommodations, please call the Career Support Line at 1‑866‑301‑5627. Representatives are available Monday to Friday, 8am – 5pm CST.
#J-18808-Ljbffr
Role Summary and Purpose The VP of Marketing, Outdoor Power Equipment, will lead the strategic development and execution of growth initiatives that drive volume growth, SYF penetration, and profitability within the OPE and Lawn & Garden industry. This critical leadership role partners closely with OPE clients and sales leaders to develop marketing strategies that drive profitable growth.
Essential Responsibilities
Build and cultivate strategic relationships with OPE partners to understand business goals and develop marketing strategies aligned to mutual objectives.
Partner with business and client teams to lead, develop, implement, and monitor dynamic multi‑channel annual marketing plans.
Deliver marketing programs and strategies through a cross‑functional matrixed organization across OEM client partners, dealers, and consumers.
Develop strategic vision for the OPE industry and create partner‑specific and industry‑specific marketing strategies across the entire product suite.
Manage all aspects of value proposition development, track industry trends, competitive developments, and customer experience metrics to ensure program profitability.
Monitor and manage key portfolio performance metrics such as sales volume, new accounts, repeat purchase, financing penetration, and analyze results to refine strategies.
Lead marketing planning and execution across the entire customer lifecycle from acquisition to retention to maximize customer lifetime value.
Prioritize and manage marketing spend with rigorous ROI analysis, ensuring efficient use of resources.
Take ownership of special projects and initiatives as assigned by senior leadership.
Perform other duties and/or special projects as assigned.
Qualifications / Requirements
Bachelor’s degree or equivalent experience (high school diploma/GED with 10+ years relevant marketing experience).
Minimum 8 years of marketing experience, preferably including financial services or consumer credit marketing.
Minimum 3 years of client management experience.
Outstanding communication, relationship building, influencing, and collaboration skills.
Strong financial acumen.
Proficient with Microsoft Office, especially PowerPoint.
Willingness to travel frequently to client sites and trade events.
Flexibility to travel as required for business.
Desired Characteristics
MBA or advanced marketing/business degree preferred.
Experience marketing outdoor power equipment, powersports, lawn & garden, or similar specialty/lifestyle product categories.
Background in financial services, credit card, or promotional financing marketing.
Proficiency in web analytics, attribution, and digital media optimization.
Strong influencing skills across diverse organizational levels and client relationships.
Exceptional analytical capabilities in segmentation, targeting, and ROI‑driven decision making.
Deep understanding of marketing tools, program measurement, and performance metrics.
Proven track record delivering business results through strategic plans.
Ability to manage multiple complex projects simultaneously.
Excellent presentation and communication skills for C‑suite and client engagements.
Skill in developing compelling presentations and delivering clear, persuasive communication to engage leadership, partners, and stakeholders.
Compensation The salary range for this position is
110,000.00 - 185,000.00
USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level, or knowledge. Salaries are adjusted according to market in CA, NY Metro, and Seattle. Grade/Level: 12.
Eligibility Requirements
You must be 18 years or older.
You must have a high school diploma or equivalent.
You must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of the onboarding process.
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4‑7) must have 9 months of continuous service before they are eligible to post on other roles; Level 8+ must have at least 18 months, etc.
Legal Authorization Legal authorization to work in the U.S. is required. This position will not sponsor any individual for employment visas, now or in the future. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are highly valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in employee resource groups.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please notify us if you require accommodations to apply or perform the job. Examples include changes to the application process or work procedures, alternate document formats, sign language interpreters, or specialized equipment.
If you need special accommodations, please call the Career Support Line at 1‑866‑301‑5627. Representatives are available Monday to Friday, 8am – 5pm CST.
#J-18808-Ljbffr