Kanbar Digital, LLC is hiring: Paid Media Strategist in San Diego

Salary: $75,000–$90,000 base + 5% annual bonus (based on company and department goals)

This will be in-office and remote in San Diego.

About the Role

We’re looking for a Paid Media Strategist who can lead paid media accounts, own strategy across multiple advertising channels, support growth, and deliver measurable results for our clients. This role is a mix of hands‑on execution, team leadership, cross‑channel strategy, and department scaling.

You’ll manage key client accounts and develop integrated strategies across Paid Search and Paid Social.

This is a high‑ownership role for someone who loves the craft, leads by example, and cares about performance.

What You’ll Do

• Serve as a strategic lead on high‑priority client accounts.
• Build and optimize multi‑channel strategies tailored to client KPIs and budgets.
• Present insights, growth opportunities, and quarterly business reviews.

Oversee and optimize campaigns across:

Hands On:

• Paid Search: Google Ads, Bing/Microsoft
• Paid Social: Meta, TikTok, LinkedIn, Pinterest

Oversight:

• Retail Media: Amazon Ads, Walmart Connect, Target Roundel (nice to have)

Additional:

• Ensure tracking, attribution, and conversion measurement are set up correctly (GA4, GTM, pixels, server‑side when applicable).
• QA creative direction and landing pages with design/content teams.
• Work collaboratively with our Earned Media team across multi‑channel marketing accounts
• Build playbooks and frameworks for campaign setup, optimization, and testing.
• Support business development with proposals, media plans, and pitch materials.
• Contribute to agency thought leadership by sharing learnings, trends, and case studies.

What You Bring

• 4+ years of paid media experience, including agency experience (required).
• Deep hands‑on expertise in Google/Microsoft Ads and Meta Ads.
• Strong analytical skills - comfortable with data, KPIs, and ROI modeling.
• Experience managing people, processes, and cross‑functional collaboration.
• Excellent communication skills and confidence presenting to clients.
• Comfortable in a fast‑moving environment with shifting priorities and multiple accounts.

Compensation

• Annual Bonus: 5% based on company + department goals
• Full benefits package