Instead is hiring: VP of Marketing (San Francisco) in San Francisco

Instead is a tax platform designed to help taxpayers and tax professionals collaborate to save money on taxes and file tax returns. Founded in 2023, Instead combines LLMs with tax law to make tax management a continuous, proactive process rather than a dreaded annual deadline. com) and many of our customers who believe in our mission and vision. The Instead team comprises talented leaders from leading tax, financial services and fintech companies Gusto, Intuit, Zenefits, Thomson Reuters, Wolters Kluwer, Bloomberg as well as top tax & accounting firms such as PwC, BDO, RSM, and KPMG. Instead was a 2024 Innovation Award Finalist in CPA Practice Advisor. Instead's CEO, Andrew Argue, is a CPA and has been named Top 100 Most Influential People in the Accounting Profession twice - Ones To Watch and CPA Practice Advisors 20 under 40. We're looking for a talented VP of Marketing to join our executive team and drive Instead's overall marketing strategy and execution. In this role, you will own all aspects of marketing from shaping our brand narrative and driving demand generation, to accelerating growth and leading product marketing for new features and offerings. As the marketing leader, you will build and mentor a high-performing team and work closely with crossfunctional partners in Product, Sales, Account Management and Customer Success to align our gotomarket strategy with business objectives. Develop and execute a comprehensive marketing strategy across brand, demand generation, growth, and product marketing. Elevate brand positioning and messaging to drive market awareness to taxpayers and the tax professional channel. Build and mentor a highperforming marketing team. Collaborate with Sales, Product, and Customer Success to align gotomarket strategies. Oversee marketing analytics with a 2m+ budget allocation for continuous improvement. 5-10 years of marketing leadership in B2B SaaS or fintech environments. ~ Proven track record in brand strategy, demand generation, and product marketing. ~ Demonstrated success in building and managing highperforming teams. ~ Experience in tax, accounting, or compliance technology. ~ Background marketing financial software or fintech products. ~ Experience managing multiple products with separate GTM motions. ~ Competitive salary and equity in a rapidly growing company. ~100% medical coverage for you. ~ Unlimited PTO with quarterly bonus opportunities. ~Work together with senior leadership in office located in Downtown SF.