Bariendo is hiring: Head of Marketing (San Francisco) in San Francisco

Overview

Bariendo is on a mission to cure obesity. Founded by Harvard Medical School professors, we are pioneering quick, nonsurgical weightloss procedures that are 7 safer than surgery and more effective and affordable than the best medications. Our digital health platform combines telehealth, distributed clinics, and an expert care team in endoscopic weightloss to deliver lasting, affordable results for the 40% of Americans struggling with obesity. Were growing rapidly with a vision to become the onestop shop for obesity management, offering the most comprehensive set of interventions available online and via our distributed partner clinics. Join us to help patients reclaim their lives.

About This Role

Were looking for a dataobsessed, consumerfocused Head of Marketing who has owned a marketing engine endtoend from acquisition to retention in a highgrowth consumer health, wellness, or clinical brand.

This role is perfect for someone who:

• Has deep performance marketing experience and lives comfortably in budgets, dashboards, attribution, and optimization.
• Has built and led a marketing organization before.
• Knows how to manage agencies, people, partners, and patientfacing programs. Can blend quantitative rigor with creative brand instincts.
• Understands the unique customer journey of a health, wellness, clinical, or caredelivery brand.

What Youll Do

Performance Marketing

• Lead all paid acquisition efforts and manage our digital marketing agency across Meta, Google, YouTube, and more.
• Build, manage, and optimize a $5M+ annual performance budget with clear accountability to CAC, ROAS, and patient volume targets.
• Own attribution, funnel performance, and forecasting; turn insights into action.

Consumer Marketing & Growth

• Develop and execute the full marketing strategy across paid, owned, and earned channels.
• Build and scale lifecycle programs: email, SMS, retargeting, and content journeys.
• Map and continuously refine the full patient journey, from awareness through retention and referral.
• Own website optimization, CRO, landing page testing, and demandgeneration creative.

Patient Ambassador, Influencer, and PR Programs

• Build and manage our patient ambassador program, ensuring patient stories drive referrals, credibility, and community.
• Oversee influencer, affiliate, and PR strategies to amplify reach and trust.
• Work directly with patients, press, creators, and partners.

Content & Brand

• Oversee all content marketing: SEO, organic social, educational content, blog, and email.
• Shape brand narrative across channels and ensure medical accuracy with warmth and accessibility.
• Lead creative development and manage agencies, freelancers, and vendors.
• Balance brandbuilding with measurable performance outcomes.

Leadership & CrossFunctional Collaboration

• Lead and grow a small team; oversee agency partners and contractors.
• Collaborate closely with clinical, operations, growth, and product teams.
• Bring a systems mindset to measurement, experimentation, reporting, and optimization.

What Were Looking For

• 715+ years of marketing experience with at least 3+ years leading performance marketing at a consumer health, wellness, or clinical brand.
• Demonstrated success owning an entire marketing engine endtoend, including paid acquisition, lifecycle, content, PR/influencers, and brand.
• Deep expertise managing multimilliondollar performance budgets and hitting aggressive CAC/ROAS targets.
• Strong quantitative mindset able to use data, experimentation, and dashboards to drive decisions.
• Experience managing teams, agencies, creators, and crossfunctional partners.
• Comfortable working with patient stories, healthfocused messaging, and regulatedish environments.
• Ability to simplify clinical/medical topics into compelling, conversionfriendly content.
• Track record of building predictable, scalable funnels in a consumer environment.
• Familiarity with creative testing frameworks used by performance agencies preferred.
• Background in a highgrowth and/or earlystage startup or multilocation healthcare business preferred.

What Makes This Job Amazing

• Mission + Performance: Combine impactdriven healthcare storytelling with datadriven growth marketing.
• Autonomy: Own the full content engine strategy, execution, and measurement.
• Fast Feedback Loops: Work with leadership that values iteration, analytics, and results over vanity metrics.
• Career Growth: Build the foundation of a scalable performancecontent function from the ground up, with significant opportunity for advancement as the company grows.
• Hybrid Flexibility: Three days in our San Francisco office, two days remote.

Total Rewards

• Competitive salary with equity in a highgrowth, seedstage startup.
• Comprehensive health benefits (medical, dental, vision).
• 11 paid holidays, 15 personal vacation days, 10 wellness days.
• Hybrid work: 3 days inoffice, 2 days remote.

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