SalaryGuide
Sr Director, Marketing ARISTADA (Boston) Job at SalaryGuide in Boston
SalaryGuide, Boston, MA, US
Responsibilities
- Serve as the marketing lead for ARISTADA, responsible for strategic planning, tactical execution, and cross-functional alignment throughout the product lifecycle across HCPs, patients, and treatment settings to achieve optimal market performance.
- Collaborate closely with field-based community and hospital teams to ensure prescription and prescriber growth across all treatment settings (CMHC, office, hospital).
- Work closely with internal stakeholders, including commercial analytics and training, to assess program ROI and optimize program implementation.
- Develop and monitor the performance of strategies and key programs.
- Lead the development and execution of the annual crossfunctional Brand Plan.
- Drive the implementation of marketing activities, including speaker programs and congress presence.
- Manage external agencies to ensure excellent execution of marketing programs aligned with brand strategic imperatives.
- Develop and manage the ARISTADA marketing team, building scalable capabilities across HCP, patient, and digital channels.
Requirements
- Bachelors degree in healthcare or a related field required; MBA or relevant advanced degree preferred
- 10+ years of pharmaceutical/biotech commercial experience, including 5+ years in U.S. marketing
- Proven track record of driving strategy and execution for neuroscience indications, including but not limited to schizophrenia in the U.S.
- Strong leadership experience, including team building, mentoring, and cross-functional collaboration
- Deep understanding of the U.S. healthcare ecosystem, including access/reimbursement, field engagement, and the regulatory environment
- Demonstrated experience managing agencies, vendors, and budgets to deliver on brand priorities
- Excellent communication, influence, and presentation skills with executive presence
Preferred
- Experience in startup or emerging biotech environments, with comfort navigating ambiguity and building infrastructure
- Passion for improving the lives of patients with serious, underserved conditions
Benefits
- Equity participation
- Comprehensive benefits
- Highly collaborative, mission-driven culture that values innovation, speed, and accountability