AMN Healthcare
The Marketing Liaison is responsible for developing and maintaining referral relationships with physicians, hospitals, rehabilitation facilities, nursing centers, and community organizations to generate patient referrals for the agencys home health services. This role serves as the agencys representative in the community, ensuring referral partners are informed about available services, while collaborating with internal teams to support patient admissions, growth, and compliance with all regulatory requirements.
Responsibilities
- Referral Development: Establishes and maintains strong working relationships with physicians, hospital discharge planners, rehabilitation staff, skilled nursing facilities, and other referral sources.
- Community Outreach: Conducts regular visits, presentations, and in-services to promote awareness of home health services and generate new referrals.
- Education: Provides education to referral partners on the agencys services, care quality standards, and benefits of home-based care.
- Collaboration: Coordinates with intake, clinical, and administrative teams to ensure prompt patient admission and excellent customer service.
- Growth Tracking: Monitors referral activity, maintains records of marketing efforts, and reports trends and outcomes to leadership.
- Event Participation: Represents the agency at community health fairs, senior centers, and other outreach events to strengthen visibility.
- Compliance: Ensures all marketing activities align with HIPAA, Medicare/Medicaid, and agency standards of conduct.
- Additional Duties: Supports the development of marketing strategies, campaigns, and materials; performs other duties as assigned by management.
Skills & Competencies
- Strong interpersonal and relationship-building skills with healthcare providers and community partners.
- Excellent communication and presentation abilities.
- Ability to work independently, manage time effectively, and meet deadlines.
- Knowledge of home health referral processes, payer sources, and industry regulations.
- Proficiency in Microsoft Office applications (Word, Excel, Outlook, PowerPoint).
Sales Accountability
- Responsible for achieving and maintaining assigned monthly sales quotas as established by the organization.
- Consistently track, report, and meet sales performance metrics, ensuring alignment with company growth objectives.
- Proactively identify opportunities to generate referrals, expand market presence, and increase patient census to meet quota requirements.
Environmental & Working Conditions
- Frequent travel to referral sources, community events, and agency locations.
- Combination of office-based work and fieldwork, subject to varying weather conditions.
- Occasional lifting and carrying of marketing materials (up to 25 pounds).
- Fast-paced, goal-driven environment requiring adaptability and strong organizational skills.