Senior Brand Creator, Culture & Growth Ambassador Job at Be LOVE™ in New York

Senior Brand Creator, Culture & Growth Ambassador

Join Be LOVE™ as the authentic, full‑time face of our brand. You’ll lead the Influencer/Creator Marketing program, sourcing, coaching, and managing talent that scales Be LOVE into a generational beverage brand.

About the Role

Be LOVE™ is building the future of beverages across categories. Founded by industry leaders, we’re a cultural movement for wellness and connection. Your role merges brand ambassadorship, high‑volume content creation, strategic execution, and analytical reporting to make influencer marketing a key brand driver.

What You’ll Do

• Develop briefs and coach creators toward best‑in‑class content; review concepts for fit, clarity, and brand safety.
• Own and execute the content strategy for your personal channel(s), ideating, shooting, editing, and posting with clean CTAs.
• Monitor, manage, and report on performance of organic and paid campaigns, including awareness and performance campaigns.
• Ensure all contractual obligations are met and all campaigns launch on time with clean links and disclosures.
• Optimize strategy and execution based on learnings.
• Partner closely with Brand, Studio, and Growth teams to leverage creator content as part of always‑on brand moments.
• Stay on top of trends, share case studies, and demonstrate thought‑leadership across the organization.
• Continuously research and learn from successful brands with strong social media and influencer presence.
• Help shape and host “micro‑moments” with our community (group chats, small meetups, surprise‑and‑delight drops) that keep creators and fans feeling seen and connected.

Creator Sourcing & Relationship Building

• Source, vet, and maintain a current roster of brand‑relevant creators across platforms, ensuring alignment on brand fit, audience quality, and rates.
• Initiate cold outreach and nurture relationships with potential and existing influencers to expand the Be LOVE social network.
• Act as a passionate brand evangelist, identifying and pitching new, inventive ways to promote Be LOVE through the influencer and creator network.

Campaign Management & Logistics

• Draft comprehensive and airtight briefs including objectives, hooks, claims, do’s/don’ts, and full disclosure guidance.
• Negotiate packages, timelines, and usage rights, coordinating with internal Brand and Studio teams for asset creation and claim confirmation.
• Manage all product seeding and logistics, coordinating with the warehouse for product shipments and external vendors for custom gifted mailers.
• Issue and verify links, codes, and tracking pixels prior to launch to ensure accurate performance measurement.

Reporting & Optimization

• Lead monthly reporting and KPI tracking utilizing platforms (e.g., GRIN, Tribe Dynamics, Lumanu) to log performance reads such as CTR, CPA, GMV, and share rates.
• Collect and secure usage/ad authorization (e.g allow listing) and hand off files to the Paid Media team for content boosting and retargeting.
• Maintain an active, up‑to‑date understanding of digital marketing knowledge and social media trends to inform and continuously improve execution.

What You Bring

• Bachelor’s degree in Marketing or a related field.
• 3+ years in a high‑volume content creator or integrated marketing role with hands‑on execution.
• Established, active creator presence with a demonstrable, engaged audience (≥ 50k followers); comfortable on and behind camera; must share public links and recent performance examples.
• Platform‑native fluency across TikTok, Instagram, and YouTube with comfort in each backend.
• Tracker discipline with links, codes, IDs, rights windows, and clean naming.
• FTC disclosure basics and working knowledge of claims safety and platform policies.
• Clear written communication and creator bedside manner that gets to yes without drama.
• Strong organization under weekly keep‑pause‑scale cadences with buyers and performance teams.
• Curiosity for culture and the ability to spot formats before they peak.
• Social, outgoing, personable, and friendly.
• Entrepreneurial spirit and strong business acumen.

You’ll Thrive If You…

• Love turning a messy DM thread into an on‑time post that performs.
• Enjoy making content as much as booking it.
• Can fix a caption, link, or disclosure in minutes, not days.
• Keep calm calendars and cleaner spreadsheets when volume spikes.
• Write briefs creators actually use.
• Spot simple process fixes that speed the whole pipeline.
• Love being the connector who remembers who met where and pulls the right people into the same chat or moment.

What Really Matters

• On‑time creator posts with clean links and disclosures.
• Rights and ad authorization secured for boosts with audit‑ready records.
• Steady feed of brief‑ready creators and formats the team can book fast.
• Weekly inputs that help us decide what to keep, pause, and scale.
• Proof you can move volume without sacrificing brand safety or pace.
• Original content from you that feels like Be LOVE™ and performs.

Benefits

Comprehensive medical, dental, vision, FSA/HSA, commuter benefits; 401(k) with 6% match (immediate vesting); life and disability; monthly wellness and connectivity stipends.