Director of Public Relations Job at HEYTEA in New York

Base pay range

$150,000.00/yr - $200,000.00/yr

Location: Can be based in either New York or Los Angeles.

Key Responsibilities

• Lead the development and execution of the brand’s U.S. PR and communications strategy, ensuring strong narrative alignment and impactful storytelling across channels.
• Drive crisis and issues management efforts; coordinate closely with global HQ to develop responses and manage sensitive public situations with discretion and speed.
• Build and maintain strong relationships with U.S. mainstream media, top‑tier digital media, podcast hosts, creators, and key opinion leaders to expand brand visibility.
• Oversee the creation, review, and quality of major press releases, corporate statements, and brand storytelling content to ensure consistency with brand voice.
• Develop integrated communication programs across earned media, digital platforms, social media, and influencer ecosystems to strengthen brand reputation and engagement.
• Provide senior executives with strategic counsel on communications, public sentiment, and reputational risk.
• Monitor U.S. media landscape and public discourse to identify trends, opportunities, and emerging risks.

Qualifications

• Bachelor’s degree or above in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum 5 years of brand‑side experience in PR, corporate communications, or reputation management, preferably within consumer brands or multinational companies.
• Proven expertise in crisis communications and managing complex public issues.
• Strong bilingual communication skills in both English and Mandarin, with the ability to craft high‑quality media materials in both languages.
• Established media relationships and strong familiarity with the U.S. media ecosystem, digital platforms, and influencer landscape.
• Strategic thinker with strong judgment, adaptability, and resilience in fast‑moving environments.
• Collaborative mindset with the ability to work cross‑functionally and influence at all levels.

Seniority level

Director

Employment type

Full‑time

Job function

Public Relations