Associate Director, Digital Marketing (San Francisco) Job at BridgeBio in San Fr

Director, Head of Talent Acquisition at BridgeBio In 2015, we pioneered a moneyball for biotech approach, pooling projects and promising earlystage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop lifechanging medicines for patients with unmet needs as fast as humanly possible. and help reengineer the future of biopharma. We are seeking a strategist to spearhead Digital & Media efforts for three precommercial therapies. Reporting to the Senior Director, Digital Marketing, this person will run point for the Digital & Media team working to shape and grow Digitals pipeline team. The role is ideal for someone who thrives at the intersection of science, strategy, and storytelling, and has experience in consumer research, channel planning, product launches, media investment and ontheground media execution. You will be responsible for the evolution of media, content, and channels for each pipeline therapyensuring strategies are tailored to healthcare professionals, patients, and scientific audiences. Youll partner closely with existing media, social, audience, and analytics SMEs, as well as crossfunctional teams including medical affairs, brand marketing, and communications. Develop and implement digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels Monitor trends, community feedback, and industry developments to inform content and positioning Define and track owned channel KPIs using tools like Google Analytics, Search Console, and other platforms Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats Regularly test and optimize paid and owned UX based on performance data and behavioral insights Strong understanding of the scientific communication landscape and ability to work with technical content ~ Experience managing SEO programs, content strategy, and website optimization in regulated environments ~ HIPAA), and digital accessibility best practices ~ Skilled in analytics platforms and CMS systems; strong project management and crossfunctional collaboration capabilities This is a hybrid role and requires inoffice collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto office. Financial Benefits ~ Market leading compensation ~Employee stock purchase program ~ Referral program with $2,500 award for hired referrals Comprehensive health care with 100% premiums covered - no cost to you and dependents Hybrid work model - employees have the autonomy in where and how they do their work Flex spending accounts & companyprovided group term life & disability Subsidized lunch via Forkable on days worked from our office People are part of our growth and success story from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching We celebrate strong performance with financial rewards, peertopeer recognition, and growth opportunities