Paid Media Strategist Job at SalaryGuide in California

Responsibilities

• Own the paid media strategy and roadmap for 4 to 6 core client accounts.
• Build full-funnel plans that align paid media with broader GTM objectives, revenue targets, and ICP needs.
• Create annual and quarterly roadmaps that give clients clarity, direction, and confidence in the path ahead.
• Lead experimentation and testing frameworks designed to generate insights and scalable performance improvements.
• Guide the Paid Media Specialist on execution by providing direction, reviewing deliverables, and upholding performance standards.
• Develop, optimize, and scale campaigns on Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads.
• Apply multi-channel strategy to connect content, nurture flows, and sales handoff stages.
• Implement funnel-specific ad programs for webinars, AMAs, gated assets, demos, quizzes, and longer-cycle ABM motions.

Requirements

• 5 to 7+ years working in paid media, ideally in B2B SaaS, Education, Professional Services, or Lead Generation.
• 3+ Years of Performance Marketing Agency experience
• Proven success managing and scaling campaigns across Google, LinkedIn, Meta, and Reddit.
• HubSpot partner experience preferred
• Strong understanding of CRM integrations and tracking systems, especially HubSpot.
• Experience designing and optimizing multi-touch funnels
• Demonstrated ability to lead creative strategy and collaborate with design and content teams.
• High proficiency in forecasting, data analysis, unit economics, and revenue modeling.

Preferred

Benefits

• TECH BUDGET; This benefit is available to residents of Canada only.
• 100% REMOTE
• ALL NATIONAL HOLIDAYS
• PAID TIME OFF
• Two weeks minimum paid vacation days.
• WELLNESS & FITNESS COVERAGE
• EDUCATION REIMBURSEMENT
• Competitive Medical & Dental Benefits