Head of Artist D2C Marketing
Employer: Music Jobs US
Locations: Nashville, TN; New York, NY; Los Angeles, CA
Duration: Full Time | Pay Range: $100,000 - $120,000 per year | Posted: 11/14/25 | Job No:
About the Job
We’re looking for someone who’s both creative and data-driven, someone who can turn artist vision into a compelling product, and drive real revenue through smart marketing, storytelling, and digital innovation.
This person will have a high-impact role shaping the entire D2C operation – from building out marketing and promotional strategies for product drops and tours to optimizing the digital shopping experience and increasing conversion rates. This is a rare opportunity to build and lead a merchandising function that’s deeply embedded with our artists’ brands and career development.
Responsibilities
- Develop and execute marketing and promotional strategies for product drops and tours.
- Optimize the digital shopping experience to increase conversion rates.
- Lead and expand the merchandising function embedded with artists’ brands.
- Collaborate with cross-functional teams to integrate product vision into marketing initiatives.
Qualifications
- 8+ years in artist merchandising, e-commerce, or a related field.
- Strong creative and data-driven mindset.
- Experience with digital marketing, storytelling, and digital innovation.
- Understanding of live touring and event merchandising logistics is a plus.