DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations

DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations

Job Title: Digital Marketing Campaign Specialist – Development & Alumni Relations

Location: Boston, MA, United States

Position Type: Full‑Time, Regular

Salary Grade: 48 (range $70,000–$85,000)

Posted Date: 9/25/2025

Our Mission: Boston University Advancement harnesses the power of philanthropy to make an excellent education accessible and welcoming to all, supporting BU's global leadership in research, scholarship, artistic creation, and professional practice.

Job Description

The Alumni Engagement and Operations team seeks a Digital Marketing Campaign Specialist to build and execute digital ad campaigns across mobile, social, and web platforms, driving alumni engagement and fundraising.

Responsibilities

• Build, manage, monitor, and optimize omni‑channel campaigns on mobile, social, and web channels to drive alumni engagement and donations for Boston University.
• Take ownership of all campaign activations and ensure their successful execution.
• Iterate on campaign design and copy to produce creative and engaging ad sets.
• Collaborate closely with colleagues and client‑partners to understand campaign objectives and requirements and ensure messaging is consistent across channels.
• Perform quality assurance testing before activating customer journeys.
• Monitor campaigns to ensure deliverability and optimal performance.
• Create and deploy regular paid ads on Google, Meta, LinkedIn, paid search, and other channels as needed.
• Create and deploy lead generation campaigns.
• Track and report on campaign performance metrics using tools like Google Analytics, HubSpot, or similar.
• Approach projects and tasks with curiosity and an appreciation for working hard toward goals that matter. Serve all stakeholders with integrity and mutual respect while consistently modeling the importance of both task competency and relationships.

Qualifications

• Bachelor's degree (preferred in marketing, communications, or a relevant combination of education, certifications, and experience). Marketing Cloud certifications strongly preferred.
• Minimum three years of relevant experience.
• Strong knowledge of digital marketing trends; data‑driven; strong reporting skills.
• Exceptional communication and collaboration, with the ability to initiate and complete multiple concurrent projects under deadlines.
• Creative and organized with strong commitment to quality and consistency.
• Technical knowledge of audience segmentation, lead generation, and data mining a plus.
• Overall marketing experience; a bonus if in an educational setting.
• Strong interpersonal skills.

Core Values

• Teamwork, transparency, and mutual respect, because we value every member's contribution and know that leadership can come from anywhere.
• Diversity, equity, inclusion, and a commitment to ensuring that each of us knows we belong here.
• Integrity in how we work and how we treat one another.
• Strategic thinking and curiosity in the relentless pursuit of fresh approcaces and measurable results.
• Continuous growth and improvement, both as individuals and as a team.
• Joy and shared appreciation for working hard toward goals that matter.

Equal Opportunity Employer

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy‑related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.

If you require a reasonable accommodation in order to complete the employment application process, please contact the Equal Opportunity Office at 617‑358‑1796.

To apply, visit

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