Join to apply for the Growth Marketing Specialist role at Global Payments Inc.
Summary
The Growth Marketing Specialist for Genius POS is a business?critical role within the Revenue Marketing organization and will have a significant impact on revenue growth. Unlike traditional marketers, a Growth Marketer will not be focused on new campaign launches. Their primary focus is on measuring the impact of every marketing effort, identifying areas of improvement, and making data?informed decisions to optimize results. This requires a unique blend of marketing expertise, analytical skills, and technical capabilities. The primary goal is to develop and execute strategies that drive revenue growth. Day?to?day tasks involve data analysis, experimentation, and cross?functional collaboration.
Responsibilities
- Create buyer personas that outline their needs, pain points, and behavior, then design multi?channel marketing campaigns that resonate with these personas and drive conversions.
- Analyze data to identify trends, opportunities, and challenges within existing campaigns and revenue activities, and provide actionable insights to improve marketing efforts and optimize resource allocation.
- Design experiments for various marketing channelsincluding email, social media, and landing pagesanalyze test results, implement the winning variations, and continuously iterate on messaging, channel, assets, and allocation.
- Collaborate with sales teams to align messaging, lead generation efforts, and targeting.
Job Requirements
- Minimum of 5 years experience in B2B SaaS demand generation and growth marketing.
- Demonstrated understanding of integrated campaign architecture and the customer decision journey.
- Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights.
- Demonstrated technical skills such as Excel (or Google Sheets) for data manipulation and visualization, web analytics tools like Google Analytics, VWO, and a modern tech stack.
- Understanding of Conversion Rate Optimization (CRO) techniques.
- Resourceful marketer who is self?motivated and disciplined, able to define and achieve objectives with limited oversight.
- Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders.
- Experience with SMB, payments, or point of sale is preferred.
At this time, we are unable to offer visa sponsorship for this position. Candidates must be legally authorized to work for any employer in the United States on a full?time basis without the need for current or future immigration sponsorship.
Seniority Level
- Mid?Senior level
Employment Type
- Full?time
Job Function
- Marketing and Sales
Industries
- Financial Services
- IT Services and IT Consulting
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