Edelman
Senior Director, Partnerships (Entertainment - Content & Platform Development)
Edelman, Los Angeles, California, United States, 90079
Senior Director, Partnerships (Entertainment - Content & Platform Development)
Join to apply for the
Senior Director, Partnerships (Entertainment - Content & Platform Development)
role at
Edelman .
Edelman is an award‑winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our services include celebrity/influencer programming, music‑film‑tv/digital‑sports partnerships, communications, branded content and experiential. The team at UEG is a dynamic group bringing together best‑in‑class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture is married with the desire to create business‑changing work for our clients.
Summary UEG is looking for a strategic and entrepreneurial leader to drive our Platform and Content Partnerships discipline. This person is deeply immersed in digital culture – they know how YouTube monetizes, what TikTok favors in its algorithm, and how creators are shaping the next wave of cultural relevance and consumer behavior, especially among Gen Z and Gen Alpha. They are fluent in the language of the internet, understand the nuance of online communities, and have a sharp sense for what’s culturally resonant – from viral moments to platform‑native storytelling trends. You’ll identify opportunities, develop bold ideas, strike breakthrough deals, and help our clients show up meaningfully in the world of streaming, digital, and branded content.
Responsibilities
Build and lead relationships with a wide range of content platforms – from major players like YouTube, TikTok, Instagram, Meta, Snap, and Pinterest to emerging and niche platforms like Twitch, Discord, Reddit, LinkedIn, Spotify, Patreon, Substack, Kick, Lemon8, and BeReal – while staying connected to the content engines and creator ecosystems driving engagement on them.
Identify native, innovative, and culturally relevant opportunities for brand integrations and storytelling across a variety of formats and feeds.
Negotiate and close platform/content‑led deals that unlock distribution advantages, creator access, and compelling IP.
Strategy, Ideation & Business Development
Develop insight‑driven content and partnership strategies rooted in platform behavior, creator ecosystems, and emerging cultural moments.
Pitch ideas directly to both clients and platforms, bringing storytelling and business acumen to the table.
Contribute to new business development, helping scope opportunities, lead partnership elements of pitches, and grow client relationships in collaboration with our account, growth and business development teams.
Project & Client Leadership
Oversee and work with a team responsible for the execution of partnership‑driven campaigns – from concept to deal to launch.
Act as a senior‑level client lead on content initiatives, setting expectations, delivering strategic counsel, and driving measurable results.
Collaborate across creative, strategy, production, and business affairs teams to ensure successful execution of all content and platform‑led programs.
Team & Organizational Impact
Mentor junior team members and contribute to a culture of creativity, curiosity, and continuous learning.
Help shape internal processes and workflows around platform deals, branded content programs, and partnership integrations.
Represent the agency externally, building meaningful relationships across creators, studios, streamers, and platform partners, while keeping a finger on the pulse of what’s trending and what’s next.
Who You Are
A culturally in‑tune, platform‑fluent dealmaker who understands the business of influence, content, and internet culture, all through the lens of partnerships, curation and deal‑development.
Deep knowledge of YouTube, TikTok, Instagram, Meta, Twitch, Discord and other emerging digital platforms – and how brands can show up authentically and impactfully.
7+ years of experience in partnerships, content strategy, entertainment, digital media or agency‑side roles.
Proven success developing, pitching and closing innovative branded content or creator‑driven partnerships.
Comfortable navigating IP, business affairs, and media distribution dynamics.
An excellent communicator, creative thinker, and proactive collaborator.
Entrepreneurial, ambitious and plugged into what’s next.
Salary and Benefits $80,000 – $120,000 per year. Pay within this range will be based on education, qualifications, experience, skills, seniority, location, performance, travel requirements, revenue metrics, contractual agreements and other factors. Other rewards may include annual bonuses, paid time off and region‑specific benefits.
DJEH offers a wide range of benefits including medical and dental insurance, vision, 401(k), life insurance, disability insurance, paid time off, travel assistance and wellness programming.
Equal Employment Opportunity Statement DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
#J-18808-Ljbffr
Senior Director, Partnerships (Entertainment - Content & Platform Development)
role at
Edelman .
Edelman is an award‑winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our services include celebrity/influencer programming, music‑film‑tv/digital‑sports partnerships, communications, branded content and experiential. The team at UEG is a dynamic group bringing together best‑in‑class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture is married with the desire to create business‑changing work for our clients.
Summary UEG is looking for a strategic and entrepreneurial leader to drive our Platform and Content Partnerships discipline. This person is deeply immersed in digital culture – they know how YouTube monetizes, what TikTok favors in its algorithm, and how creators are shaping the next wave of cultural relevance and consumer behavior, especially among Gen Z and Gen Alpha. They are fluent in the language of the internet, understand the nuance of online communities, and have a sharp sense for what’s culturally resonant – from viral moments to platform‑native storytelling trends. You’ll identify opportunities, develop bold ideas, strike breakthrough deals, and help our clients show up meaningfully in the world of streaming, digital, and branded content.
Responsibilities
Build and lead relationships with a wide range of content platforms – from major players like YouTube, TikTok, Instagram, Meta, Snap, and Pinterest to emerging and niche platforms like Twitch, Discord, Reddit, LinkedIn, Spotify, Patreon, Substack, Kick, Lemon8, and BeReal – while staying connected to the content engines and creator ecosystems driving engagement on them.
Identify native, innovative, and culturally relevant opportunities for brand integrations and storytelling across a variety of formats and feeds.
Negotiate and close platform/content‑led deals that unlock distribution advantages, creator access, and compelling IP.
Strategy, Ideation & Business Development
Develop insight‑driven content and partnership strategies rooted in platform behavior, creator ecosystems, and emerging cultural moments.
Pitch ideas directly to both clients and platforms, bringing storytelling and business acumen to the table.
Contribute to new business development, helping scope opportunities, lead partnership elements of pitches, and grow client relationships in collaboration with our account, growth and business development teams.
Project & Client Leadership
Oversee and work with a team responsible for the execution of partnership‑driven campaigns – from concept to deal to launch.
Act as a senior‑level client lead on content initiatives, setting expectations, delivering strategic counsel, and driving measurable results.
Collaborate across creative, strategy, production, and business affairs teams to ensure successful execution of all content and platform‑led programs.
Team & Organizational Impact
Mentor junior team members and contribute to a culture of creativity, curiosity, and continuous learning.
Help shape internal processes and workflows around platform deals, branded content programs, and partnership integrations.
Represent the agency externally, building meaningful relationships across creators, studios, streamers, and platform partners, while keeping a finger on the pulse of what’s trending and what’s next.
Who You Are
A culturally in‑tune, platform‑fluent dealmaker who understands the business of influence, content, and internet culture, all through the lens of partnerships, curation and deal‑development.
Deep knowledge of YouTube, TikTok, Instagram, Meta, Twitch, Discord and other emerging digital platforms – and how brands can show up authentically and impactfully.
7+ years of experience in partnerships, content strategy, entertainment, digital media or agency‑side roles.
Proven success developing, pitching and closing innovative branded content or creator‑driven partnerships.
Comfortable navigating IP, business affairs, and media distribution dynamics.
An excellent communicator, creative thinker, and proactive collaborator.
Entrepreneurial, ambitious and plugged into what’s next.
Salary and Benefits $80,000 – $120,000 per year. Pay within this range will be based on education, qualifications, experience, skills, seniority, location, performance, travel requirements, revenue metrics, contractual agreements and other factors. Other rewards may include annual bonuses, paid time off and region‑specific benefits.
DJEH offers a wide range of benefits including medical and dental insurance, vision, 401(k), life insurance, disability insurance, paid time off, travel assistance and wellness programming.
Equal Employment Opportunity Statement DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
#J-18808-Ljbffr