PracticeTek
Title
HubSpot Marketing Specialist
Team
Marketing
Location
Hybrid in San Diego, CA
Reports To
CMO, or their designee
About PracticeTek
Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go!
Mission
We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare.
Role Overview
We are seeking a HubSpot Marketing Specialist to own campaign execution, reporting, and marketing performance insights within our HubSpot platform. This role will partner closely with Marketing, Sales Operations, and Revenue Operations to ensure HubSpot is fully leveraged for lead generation, pipeline contribution, and revenue growth.
Responsibilities Build, launch, and optimize multi-channel campaigns (email, landing pages, nurture workflows, forms, etc.) in HubSpot.
Manage lists, audience segmentation, and personalization strategies to increase engagement and conversion rates.
Create and maintain HubSpot dashboards to track campaign performance, lead funnel health, and revenue impact.
Work closely with Marketing, Sales Operations, and Revenue Operations to align campaign execution with pipeline and revenue goals.
Maintain clean, structured data within HubSpot, including campaign naming conventions, tracking, and attribution setup.
Translate campaign and funnel data into actionable recommendations for Marketing and Sales leadership.
Stay up to date on HubSpot product updates and marketing automation trends and apply them to improve performance.
Success Metrics Improved quarter-over-quarter MQL to SAL conversion rate.
Increased conversion rates across key funnel stages (MQL → SQL → Opportunity → Closed/Won).
Maintained or improved Marketing Efficiency Ratio (MER) within target range.
Optimized CAC to LTV ratio to achieve sustainable growth.
Consistent reporting and actionable recommendations driving revenue impact.
Qualifications 3–5 years of hands-on experience in HubSpot Marketing Hub.
Proven track record of building and optimizing marketing campaigns within HubSpot.
Strong understanding of full-funnel reporting enabled through HubSpot, B2B marketing funnel metrics, and revenue operations workflows.
Deep understanding of paid media campaign tracking within HubSpot, lead scoring, marketing attribution, and campaign ROI analysis.
Experience with HubSpot to Salesforce workflows and integrations.
Experience collaborating cross-functionally with Sales Ops and Rev Ops to provide meaningful cross-company reporting against campaigns.
Strong communication skills, capable of translating data into insights for non-technical stakeholders.
Strong reporting, analytics, and data storytelling skills.
Detail-oriented with excellent organizational and project management skills.
Benefits Comprehensive health, dental, and vision coverage options.
Wellness benefits supporting lifestyle, behavioral health, and overall wellbeing.
Flexible paid time off, sick time, and 10 company-paid holidays.
401(k) plan with company match.
Culture Committee driving initiatives that spark connection, fun, and belonging.
A workplace powered by innovation, collaboration, and energy every day.
Compensation
Compensation range: $105,000 – $125,000. Eligible for additional compensation such as bonuses or equity.
PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.
This job description is not a contract of employment and does not alter the at‑will relationship between PracticeTek and its employees.
#J-18808-Ljbffr
HubSpot Marketing Specialist
Team
Marketing
Location
Hybrid in San Diego, CA
Reports To
CMO, or their designee
About PracticeTek
Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go!
Mission
We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare.
Role Overview
We are seeking a HubSpot Marketing Specialist to own campaign execution, reporting, and marketing performance insights within our HubSpot platform. This role will partner closely with Marketing, Sales Operations, and Revenue Operations to ensure HubSpot is fully leveraged for lead generation, pipeline contribution, and revenue growth.
Responsibilities Build, launch, and optimize multi-channel campaigns (email, landing pages, nurture workflows, forms, etc.) in HubSpot.
Manage lists, audience segmentation, and personalization strategies to increase engagement and conversion rates.
Create and maintain HubSpot dashboards to track campaign performance, lead funnel health, and revenue impact.
Work closely with Marketing, Sales Operations, and Revenue Operations to align campaign execution with pipeline and revenue goals.
Maintain clean, structured data within HubSpot, including campaign naming conventions, tracking, and attribution setup.
Translate campaign and funnel data into actionable recommendations for Marketing and Sales leadership.
Stay up to date on HubSpot product updates and marketing automation trends and apply them to improve performance.
Success Metrics Improved quarter-over-quarter MQL to SAL conversion rate.
Increased conversion rates across key funnel stages (MQL → SQL → Opportunity → Closed/Won).
Maintained or improved Marketing Efficiency Ratio (MER) within target range.
Optimized CAC to LTV ratio to achieve sustainable growth.
Consistent reporting and actionable recommendations driving revenue impact.
Qualifications 3–5 years of hands-on experience in HubSpot Marketing Hub.
Proven track record of building and optimizing marketing campaigns within HubSpot.
Strong understanding of full-funnel reporting enabled through HubSpot, B2B marketing funnel metrics, and revenue operations workflows.
Deep understanding of paid media campaign tracking within HubSpot, lead scoring, marketing attribution, and campaign ROI analysis.
Experience with HubSpot to Salesforce workflows and integrations.
Experience collaborating cross-functionally with Sales Ops and Rev Ops to provide meaningful cross-company reporting against campaigns.
Strong communication skills, capable of translating data into insights for non-technical stakeholders.
Strong reporting, analytics, and data storytelling skills.
Detail-oriented with excellent organizational and project management skills.
Benefits Comprehensive health, dental, and vision coverage options.
Wellness benefits supporting lifestyle, behavioral health, and overall wellbeing.
Flexible paid time off, sick time, and 10 company-paid holidays.
401(k) plan with company match.
Culture Committee driving initiatives that spark connection, fun, and belonging.
A workplace powered by innovation, collaboration, and energy every day.
Compensation
Compensation range: $105,000 – $125,000. Eligible for additional compensation such as bonuses or equity.
PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.
This job description is not a contract of employment and does not alter the at‑will relationship between PracticeTek and its employees.
#J-18808-Ljbffr