Strategic Marketing Senior Manager
Celanese, Auburn Hills, MI, United States
Overview
We are seeking a commercially driven and strategically minded Strategic Marketing Senior Manager to join our team in Auburn Hills, MI. This role demands clear leadership in developing and executing global and regional segment strategies, driving cross-functional alignment, and delivering customer-centric value in fast-paced markets. The ideal candidate brings a proven business and commercial background, ideally paired with technical expertise or industry experience in automotive.
Responsibilities
Lead the development and execution of global and regional segment and action plans: Define where and how to play across key markets
Drive cross-functional collaboration with Commercial, Technology & Innovation (T&I), Business Line (BL), and Marcom teams to ensure strategic alignment and flawless execution
Set and own segment-specific targets and key milestones, ensuring measurable impact and accountability
Shape technology roadmaps in close partnership with T&I to support innovation and long-term growth
Define and implement value pricing strategies in alignment with Business Line leadership
Lead marketing communications planning with our Marcom team to strengthen customer experience positioning and brand visibility
Champion new ways of working, fostering internal collaboration and building strategic partnerships along the value chain
Qualifications
Master’s degree in Business, Marketing or related field; MBA or advanced technical degree preferred
Minimum 5 years of experience in strategic marketing or commercial roles, preferably in automotive.
Strong analytical and strategic thinking skills with a track record of successful cross-functional collaboration
Experience in multinational environments and matrix organizations is a plus
Required Competencies
Leadership & Execution: Demonstrated ability to lead strategic planning and drive execution across global and regional teams
Business & Commercial Acumen: Proven experience in strategic marketing, business development, or commercial roles, ideally within electronics or consumer goods sectors
Industry Expertise: Additional technical or engineering background in Engineering Plastics or related materials is a strong advantage
Engages Others: Builds collaborative relationships, communicates effectively, and drives team engagement
Strategic Mindset: Demonstrates strong business acumen with a global and forward-thinking approach
Delivers Value: Executes with precision, manages performance, and maintains a strong focus on results
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Responsibilities
Lead the development and execution of global and regional segment and action plans: Define where and how to play across key markets
Drive cross-functional collaboration with Commercial, Technology & Innovation (T&I), Business Line (BL), and Marcom teams to ensure strategic alignment and flawless execution
Set and own segment-specific targets and key milestones, ensuring measurable impact and accountability
Shape technology roadmaps in close partnership with T&I to support innovation and long-term growth
Define and implement value pricing strategies in alignment with Business Line leadership
Lead marketing communications planning with our Marcom team to strengthen customer experience positioning and brand visibility
Champion new ways of working, fostering internal collaboration and building strategic partnerships along the value chain
Qualifications
Master’s degree in Business, Marketing or related field; MBA or advanced technical degree preferred
Minimum 5 years of experience in strategic marketing or commercial roles, preferably in automotive.
Strong analytical and strategic thinking skills with a track record of successful cross-functional collaboration
Experience in multinational environments and matrix organizations is a plus
Required Competencies
Leadership & Execution: Demonstrated ability to lead strategic planning and drive execution across global and regional teams
Business & Commercial Acumen: Proven experience in strategic marketing, business development, or commercial roles, ideally within electronics or consumer goods sectors
Industry Expertise: Additional technical or engineering background in Engineering Plastics or related materials is a strong advantage
Engages Others: Builds collaborative relationships, communicates effectively, and drives team engagement
Strategic Mindset: Demonstrates strong business acumen with a global and forward-thinking approach
Delivers Value: Executes with precision, manages performance, and maintains a strong focus on results
#J-18808-Ljbffr