Gusto
Senior Product Marketing Manager, HR Experiences
Gusto, Atlanta, Georgia, United States, 30383
Senior Product Marketing Manager, HR Experiences
Senior Product Marketing Manager for Gusto’s HR Experiences team. This highly strategic role focuses on shaping narrative, positioning, and go-to-market strategy for HR apps and services—including hiring, performance management, compliance, and fractional HR expert service. You will partner with Product, Growth, Sales, and Enablement to accelerate adoption and retention through data‑backed insight, experimentation, and iterative execution. What You Will Own
End‑to‑end narrative and positioning development for Gusto’s HR suite: product story, value‑proposition hierarchy, competitive differentiation, and ecosystem messaging linked to Gusto’s broader payroll platform. Product growth, partnering with Product Management to deepen customer understanding, synthesize insights, refine product direction, and validate opportunities that accelerate adoption, revenue, and long‑term retention. Translation of customer jobs‑to‑be‑done, market dynamics, and product vision into compelling, data‑backed recommendations for Product and leadership. Experimentation‑ and usage‑led GTM strategy across the HR suite: onboarding flows, activation levers, in‑product messaging, lifecycle nudges, and self‑serve motions that improve engagement and retention. Launch strategy, planning, and measurement for HR features and improvements across self‑serve and partner channels, creating clear feedback loops and KPIs that help the team understand what’s working and where to iterate. Partnership with Sales and Enablement teams to build high‑quality, segment‑specific pitch decks, ROI models, value‑prop guides, and product materials that articulate Gusto’s differentiated HR suite and platform value. What We’re Looking For
8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution. Strong storytelling and narrative development skills, with the ability to communicate across multiple modalities and tailor messages to diverse audiences—from small business owners to internal executives. A track record of creative, scrappy experimentation; someone who can test, learn, and iterate quickly to find what resonates with users and accelerates adoption and engagement. Comfort operating in ambiguity, bringing structure and clarity to a broad, evolving product surface area and helping teams align on focus, ICPs, and strategic priorities. Analytical rigor, with comfort defining KPIs, analyzing adoption/activation/usage, and structuring feedback loops that guide prioritization and iteration. Bias toward action, creativity, and cross‑functional collaboration, thriving within highly interdependent teams (Product, Data, Growth, CX, Sales, and others). Fluency with AI‑powered marketing and analytics tools and processes. Compensation
$153,000 – $180,000/yr in Denver, Phoenix, Atlanta, and Las Vegas; $180,000 – $210,000/yr for San Francisco & New York. Location & Working Arrangements
Employees based in Denver, San Francisco, and New York City will be expected to work from office on designated days approximately
2–3 days
per week. Hybrid employees must maintain reliable internet on non‑office days. Equal Opportunity Employer
Gusto is proud to be an equal‑opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
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Senior Product Marketing Manager for Gusto’s HR Experiences team. This highly strategic role focuses on shaping narrative, positioning, and go-to-market strategy for HR apps and services—including hiring, performance management, compliance, and fractional HR expert service. You will partner with Product, Growth, Sales, and Enablement to accelerate adoption and retention through data‑backed insight, experimentation, and iterative execution. What You Will Own
End‑to‑end narrative and positioning development for Gusto’s HR suite: product story, value‑proposition hierarchy, competitive differentiation, and ecosystem messaging linked to Gusto’s broader payroll platform. Product growth, partnering with Product Management to deepen customer understanding, synthesize insights, refine product direction, and validate opportunities that accelerate adoption, revenue, and long‑term retention. Translation of customer jobs‑to‑be‑done, market dynamics, and product vision into compelling, data‑backed recommendations for Product and leadership. Experimentation‑ and usage‑led GTM strategy across the HR suite: onboarding flows, activation levers, in‑product messaging, lifecycle nudges, and self‑serve motions that improve engagement and retention. Launch strategy, planning, and measurement for HR features and improvements across self‑serve and partner channels, creating clear feedback loops and KPIs that help the team understand what’s working and where to iterate. Partnership with Sales and Enablement teams to build high‑quality, segment‑specific pitch decks, ROI models, value‑prop guides, and product materials that articulate Gusto’s differentiated HR suite and platform value. What We’re Looking For
8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution. Strong storytelling and narrative development skills, with the ability to communicate across multiple modalities and tailor messages to diverse audiences—from small business owners to internal executives. A track record of creative, scrappy experimentation; someone who can test, learn, and iterate quickly to find what resonates with users and accelerates adoption and engagement. Comfort operating in ambiguity, bringing structure and clarity to a broad, evolving product surface area and helping teams align on focus, ICPs, and strategic priorities. Analytical rigor, with comfort defining KPIs, analyzing adoption/activation/usage, and structuring feedback loops that guide prioritization and iteration. Bias toward action, creativity, and cross‑functional collaboration, thriving within highly interdependent teams (Product, Data, Growth, CX, Sales, and others). Fluency with AI‑powered marketing and analytics tools and processes. Compensation
$153,000 – $180,000/yr in Denver, Phoenix, Atlanta, and Las Vegas; $180,000 – $210,000/yr for San Francisco & New York. Location & Working Arrangements
Employees based in Denver, San Francisco, and New York City will be expected to work from office on designated days approximately
2–3 days
per week. Hybrid employees must maintain reliable internet on non‑office days. Equal Opportunity Employer
Gusto is proud to be an equal‑opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
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