Snap Inc.
Product Marketing Manager, Brand/AR – Snap Inc.
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Product Marketing Manager, Brand/AR
role at
Snap Inc.
Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Snap empowers people to express themselves, live in the moment, learn about the world, and have fun together. The company’s core products are Snapchat, Lens Studio, and Spectacles.
What you’ll do
Own go-to-market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
Conduct market research to inform product positioning and strategy
Define messaging and value propositions that resonate with advertisers
Lead cross-functional coordination for product launches and scaled activation
Drive creation of internal enablement materials and client-facing resources
Measure adoption and performance, and iterate on GTM strategy accordingly
Knowledge, Skills & Abilities
Strong understanding of advertiser needs and the digital advertising landscape
Skilled at crafting product narratives for both technical and non-technical audiences
Ability to work cross-functionally to align GTM strategy and execution
Proactive and self-directed with the ability to lead multiple initiatives
Strong written and verbal communication skills
Minimum Qualifications
BS/BA degree or equivalent years of experience
5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Preferred Qualifications
Experience launching and scaling advertising or monetization products
Familiarity with sales enablement and advertiser engagement strategies
Ability to manage messaging across internal and external stakeholders
Comfortable with data analysis and visualization using tools like Looker or similar platforms
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: Snap Inc. believes that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. We practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and we are committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC): The base salary range for this position is $173,000–$259,000 annually.
Zone B: The base salary range for this position is $164,000–$246,000 annually.
Zone C: The base salary range for this position is $147,000–$220,000 annually.
This position is eligible for equity in the form of RSUs.
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Product Marketing Manager, Brand/AR
role at
Snap Inc.
Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Snap empowers people to express themselves, live in the moment, learn about the world, and have fun together. The company’s core products are Snapchat, Lens Studio, and Spectacles.
What you’ll do
Own go-to-market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
Conduct market research to inform product positioning and strategy
Define messaging and value propositions that resonate with advertisers
Lead cross-functional coordination for product launches and scaled activation
Drive creation of internal enablement materials and client-facing resources
Measure adoption and performance, and iterate on GTM strategy accordingly
Knowledge, Skills & Abilities
Strong understanding of advertiser needs and the digital advertising landscape
Skilled at crafting product narratives for both technical and non-technical audiences
Ability to work cross-functionally to align GTM strategy and execution
Proactive and self-directed with the ability to lead multiple initiatives
Strong written and verbal communication skills
Minimum Qualifications
BS/BA degree or equivalent years of experience
5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Preferred Qualifications
Experience launching and scaling advertising or monetization products
Familiarity with sales enablement and advertiser engagement strategies
Ability to manage messaging across internal and external stakeholders
Comfortable with data analysis and visualization using tools like Looker or similar platforms
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: Snap Inc. believes that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. We practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and we are committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC): The base salary range for this position is $173,000–$259,000 annually.
Zone B: The base salary range for this position is $164,000–$246,000 annually.
Zone C: The base salary range for this position is $147,000–$220,000 annually.
This position is eligible for equity in the form of RSUs.
#J-18808-Ljbffr