Snap Inc.
Product Marketing Manager, Brand/AR
Snap Inc., San Francisco, California, United States, 94199
Product Marketing Manager, Brand/AR
at
Snap Inc.
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
Product Marketing Team Overview The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team works in a highly collaborative environment to deliver go‑to‑market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
What you’ll do
Own go-to-market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
Conduct market research to inform product positioning and strategy
Define messaging and value propositions that resonate with advertisers
Lead cross‑functional coordination for product launches and scaled activation
Drive creation of internal enablement materials and client‑facing resources
Measure adoption and performance, and iterate on GTM strategy accordingly
Knowledge, Skills & Abilities
Strong understanding of advertiser needs and the digital advertising landscape
Skilled at crafting product narratives for both technical and non‑technical audiences
Ability to work cross‑functionally to align GTM strategy and execution
Proactive and self‑directed with the ability to lead multiple initiatives
Strong written and verbal communication skills
Minimum Qualifications
BS/BA degree or equivalent years of experience
5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Preferred Qualifications
Experience launching and scaling advertising or monetization products
Familiarity with sales enablement and advertiser engagement strategies
Ability to manage messaging across internal and external stakeholders
Comfortable with data analysis and visualization using tools like Looker or similar platforms
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
Default Together Policy At Snap: we practice a “default together” approach and expect team members to work in an office 4+ days per week.
At Snap we believe that a diverse team of backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Benefits Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A
(CA, WA, NYC): The base salary range for this position is $173,000‑$259,000 annually.
Zone B : The base salary range for this position is $164,000‑$246,000 annually.
Zone C : The base salary range for this position is $147,000‑$220,000 annually.
This position is eligible for equity in the form of RSUs.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries
Software Development
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at
Snap Inc.
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
Product Marketing Team Overview The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team works in a highly collaborative environment to deliver go‑to‑market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
What you’ll do
Own go-to-market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
Conduct market research to inform product positioning and strategy
Define messaging and value propositions that resonate with advertisers
Lead cross‑functional coordination for product launches and scaled activation
Drive creation of internal enablement materials and client‑facing resources
Measure adoption and performance, and iterate on GTM strategy accordingly
Knowledge, Skills & Abilities
Strong understanding of advertiser needs and the digital advertising landscape
Skilled at crafting product narratives for both technical and non‑technical audiences
Ability to work cross‑functionally to align GTM strategy and execution
Proactive and self‑directed with the ability to lead multiple initiatives
Strong written and verbal communication skills
Minimum Qualifications
BS/BA degree or equivalent years of experience
5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Preferred Qualifications
Experience launching and scaling advertising or monetization products
Familiarity with sales enablement and advertiser engagement strategies
Ability to manage messaging across internal and external stakeholders
Comfortable with data analysis and visualization using tools like Looker or similar platforms
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
Default Together Policy At Snap: we practice a “default together” approach and expect team members to work in an office 4+ days per week.
At Snap we believe that a diverse team of backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Benefits Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A
(CA, WA, NYC): The base salary range for this position is $173,000‑$259,000 annually.
Zone B : The base salary range for this position is $164,000‑$246,000 annually.
Zone C : The base salary range for this position is $147,000‑$220,000 annually.
This position is eligible for equity in the form of RSUs.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries
Software Development
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