Lockton
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Director of Digital Marketing
role at
Lockton .
Your Responsibilities As the Digital Marketing Director, with proven experience in digital platforms such as social, website and email, you will be responsible for the overall digital experience with specific emphasis on website, social, and digital marketing strategy. Reporting to the VP, Director of Marketing Operations and Digital Engagement, you will be part of Lockton’s Global Marketing & Communications organization. You will serve as a digital marketing advisor/consultant to line‑of‑business marketing partners and lead a team of website and social media managers. You will collaborate with key stakeholders across the organization, including Lockton senior leadership, to create and maintain the website strategy, shape digital analytics, and develop an integrated email campaign strategy. You will oversee day‑to‑day execution of Lockton’s U.S. website while collaborating across regions.
Demonstratable experience in developing and executing effective digital marketing campaigns across multiple channels, including paid search, social media, email marketing, and SEO.
Collaborate with cross‑functional teams to ensure all digital marketing efforts are aligned with business objectives and brand guidelines.
Act as a strategic consultant, working proactively with business and marketing stakeholders to design an optimal web experience inclusive of SEO strategy and optimal UX design.
Perform competitive analysis to understand industry trends and competitor digital activities and identify opportunities.
Oversee social media strategy and ensure alignment with broader digital experiences in strategy, reporting, and analytics.
Collaborate with regional digital managers (UK, Europe, Australia, Asia, MENA, Latin America, North America) to share digital best practices.
Identify key performance indicators (KPIs) for website performance and programs, measure and analyze activity, and report insights to inform website improvements.
Provide direction for future‑state email strategy and its relationship to the broader digital martech ecosystem; design and implement email marketing strategies that integrate with broader multi‑channel campaigns.
Stay up‑to‑date with developments in digital marketing trends and tools, making strategic recommendations and leveraging new opportunities for growth and innovation.
Skills & Competencies
Self‑motivated, driven to make an impact, tenacious, comfortable with ambiguity, results‑focused, collaborative, respectful, solution‑oriented.
Comfortable switching between high‑level strategic planning and hands‑on execution.
Action‑oriented, flexible, and always striving for the best possible outcome.
Sees challenges as opportunities and strives to improve oneself and others.
Ability to build strong relationships quickly and work seamlessly across teams and levels.
Proven ability to interface and build rapport with executives and fellow marketers.
Strong analytical and critical thinking skills.
Ability to move fast and manage multiple projects simultaneously.
Exceptional communication and collaboration skills.
Creative, strategic, and results‑oriented with the ability to think outside the box.
Working knowledge of digital analytics tools such as Google Analytics, Looker Studio, Hotjar, with experience measuring and presenting the impact of digital on overall marketing and business objectives.
Excellent project management and follow‑through with minimal supervision.
Qualifications
Minimum 7 years of experience managing and/or supporting digital strategy for a B2B brand or agency.
Bachelor’s degree required, preferably in Communications, Digital Marketing, Journalism, PR, or a related field.
Experience leading digital and/or website strategy for a global, matrixed enterprise with diverse audiences.
Familiarity with marketing tools such as GA4 (Google Analytics), email marketing platforms (Salesforce Marketing Cloud), and content management systems (Contentful).
Proven ability to deliver a digital/website strategy and actionable results/insights to the business.
Experience working in the financial services, insurance, and/or insurance broking industry preferred but not required.
#J-18808-Ljbffr
Director of Digital Marketing
role at
Lockton .
Your Responsibilities As the Digital Marketing Director, with proven experience in digital platforms such as social, website and email, you will be responsible for the overall digital experience with specific emphasis on website, social, and digital marketing strategy. Reporting to the VP, Director of Marketing Operations and Digital Engagement, you will be part of Lockton’s Global Marketing & Communications organization. You will serve as a digital marketing advisor/consultant to line‑of‑business marketing partners and lead a team of website and social media managers. You will collaborate with key stakeholders across the organization, including Lockton senior leadership, to create and maintain the website strategy, shape digital analytics, and develop an integrated email campaign strategy. You will oversee day‑to‑day execution of Lockton’s U.S. website while collaborating across regions.
Demonstratable experience in developing and executing effective digital marketing campaigns across multiple channels, including paid search, social media, email marketing, and SEO.
Collaborate with cross‑functional teams to ensure all digital marketing efforts are aligned with business objectives and brand guidelines.
Act as a strategic consultant, working proactively with business and marketing stakeholders to design an optimal web experience inclusive of SEO strategy and optimal UX design.
Perform competitive analysis to understand industry trends and competitor digital activities and identify opportunities.
Oversee social media strategy and ensure alignment with broader digital experiences in strategy, reporting, and analytics.
Collaborate with regional digital managers (UK, Europe, Australia, Asia, MENA, Latin America, North America) to share digital best practices.
Identify key performance indicators (KPIs) for website performance and programs, measure and analyze activity, and report insights to inform website improvements.
Provide direction for future‑state email strategy and its relationship to the broader digital martech ecosystem; design and implement email marketing strategies that integrate with broader multi‑channel campaigns.
Stay up‑to‑date with developments in digital marketing trends and tools, making strategic recommendations and leveraging new opportunities for growth and innovation.
Skills & Competencies
Self‑motivated, driven to make an impact, tenacious, comfortable with ambiguity, results‑focused, collaborative, respectful, solution‑oriented.
Comfortable switching between high‑level strategic planning and hands‑on execution.
Action‑oriented, flexible, and always striving for the best possible outcome.
Sees challenges as opportunities and strives to improve oneself and others.
Ability to build strong relationships quickly and work seamlessly across teams and levels.
Proven ability to interface and build rapport with executives and fellow marketers.
Strong analytical and critical thinking skills.
Ability to move fast and manage multiple projects simultaneously.
Exceptional communication and collaboration skills.
Creative, strategic, and results‑oriented with the ability to think outside the box.
Working knowledge of digital analytics tools such as Google Analytics, Looker Studio, Hotjar, with experience measuring and presenting the impact of digital on overall marketing and business objectives.
Excellent project management and follow‑through with minimal supervision.
Qualifications
Minimum 7 years of experience managing and/or supporting digital strategy for a B2B brand or agency.
Bachelor’s degree required, preferably in Communications, Digital Marketing, Journalism, PR, or a related field.
Experience leading digital and/or website strategy for a global, matrixed enterprise with diverse audiences.
Familiarity with marketing tools such as GA4 (Google Analytics), email marketing platforms (Salesforce Marketing Cloud), and content management systems (Contentful).
Proven ability to deliver a digital/website strategy and actionable results/insights to the business.
Experience working in the financial services, insurance, and/or insurance broking industry preferred but not required.
#J-18808-Ljbffr