Vice President, Product Marketing
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Who We Are
Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 60 health plans, including many of the top 20, and representing more than 160 million lives, Machinify brings together a fully configurable and content‑rich AI‑powered platform along with best‑in‑class expertise. We continually reimagine what’s possible in our industry, creating disruptive, simple, powerful ways to maximize financial outcomes and lower healthcare costs.
Location
Full remote
About The Opportunity
We are seeking a visionary Vice President of Product Marketing to lead the strategic evolution of our product marketing function. This role will drive the transition from services‑based offerings to a unified, scalable platform model, accelerate revenue growth, expand market reach, and position Machinify as a thought leader in AI for healthcare.
Key Responsibilities
Platform Transformation Leadership
- Spearhead the shift to a platform‑centric model, aligning product, engineering, and GTM teams.
- Define and execute platform‑level messaging and positioning to support Machinify’s tech‑first evolution.
- Build a scalable product marketing function to support high‑growth targets.
Revenue Acceleration & Market Expansion
- Develop vertical‑specific GTM strategies and expand into new payer segments.
- Partner with Sales and Finance to build predictive models for upsell/cross‑sell and optimize pricing strategies.
- Refine packaging and pricing to support revenue growth initiatives.
AI Thought Leadership
- Position Machinify as a thought leader by supporting speaking engagements, PR initiatives, etc.
- Ensure Machinify is properly represented at industry events, webinars, and media engagements.
- Collaborate with Product and Data Science to translate complex AI innovations into compelling narratives.
Customer Intelligence & Lifecycle Marketing
- Build a robust customer intelligence framework integrating feedback from client success, support, and analytics.
- Launch lifecycle marketing programs to increase retention and customer lifetime value.
- Develop customer personas and journey maps to enhance engagement.
Operational Excellence & Scalability
- Establish scalable processes for product launch readiness, including playbooks, enablement kits, and dashboards.
- Implement agile marketing operations to support rapid iteration and responsiveness to market shifts.
Cross‑Functional Collaboration
- Align closely with Product, Sales, Engineering, and Customer Success to ensure cohesive messaging and execution.
- Lead workshops and training sessions to empower internal teams with product knowledge and positioning.
Team Development & Culture Building
- Recruit, mentor, and grow a high‑performing product marketing team with deep healthcare and AI expertise.
- Foster a culture of experimentation, data‑driven decision‑making, and cross‑functional collaboration.
Qualifications
Education
- Bachelor’s degree in Marketing, Business, Healthcare, or a related field.
- MBA or advanced degree preferred.
Experience
- Minimum of 7‑10 years in product marketing, preferably within the healthcare technology sector or related industries.
- Proven track record in building and leading product marketing teams, particularly in high‑growth environments.
- Experience transitioning organizations from services‑based offerings to platform‑centric models.
Skills
- Strategic Thinking: Develop and execute comprehensive product marketing strategies aligned with business objectives.
- Analytical Skills: Analyze market data and customer insights to inform positioning and strategy.
- Cross‑Functional Leadership: Collaborate with product management, sales, engineering, and customer success teams.
- Customer‑Centric Approach: Create personas and journey maps to enhance marketing efforts.
- Communication Skills: Articulate complex concepts clearly to diverse audiences.
- Project Management: Manage multiple projects simultaneously, ensuring timelines and goals are met.
- Technical Proficiency: Familiarity with AI technologies and product management principles.
Personal Attributes
- Innovative Mindset: Proactive problem‑solver who thinks creatively to overcome challenges.
- Results‑Oriented: Focus on driving revenue growth and market share expansion through effective product marketing.
- Adaptable: Thrive in a fast‑paced, high‑growth environment.
Additional Requirements
- Experience building and scaling product marketing functions from the ground up.
- Passion for healthcare technology and commitment to improving patient outcomes.
Pay Range
$180,000 – $225,000 USD (base salary)
What’s In It For You
- FTO, Paid Holidays, and Volunteer Days
- Eligibility for health, vision, and dental coverage, 401(k) plan participation with company match, and flexible spending accounts
- Tuition Reimbursement
- Company‑paid benefits including life insurance, short‑term disability, and parental leave
- Remote and hybrid work options
At Machinify, we’re reimagining a simpler way forward. We value integrity, teamwork, accuracy, and flexibility. We empower employees to bring innovation to life in the way that best suits their productivity, celebrate diversity, and give back to communities through volunteer days.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. We are an equal opportunity workplace. Machinify is an employment at will employer. We participate in E‑Verify as required by applicable law. In accordance with applicable state laws, we do not inquire about salary history during the recruitment process. If you require a reasonable accommodation to complete any part of the application or recruitment process, please contact our People Operations team.
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