The Rawlings Group
Job Location:
Dallas Office - Dallas, TX
Remote Type:
Fully Remote
Who We Are Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 60 health plans, including many of the top 20, and representing more than 160 million lives, Machinify brings together a fully configurable and content‑rich, AI‑powered platform along with best‑in‑class expertise. We’re constantly reimagining what’s possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs.
About the Opportunity We are seeking a visionary
Vice President of Product Marketing
to lead the strategic evolution of our product marketing function. This role will drive the transition from services‑based offerings to a unified, scalable platform model, while accelerating revenue growth, expanding market reach, and positioning Machinify as a thought leader in AI for healthcare.
Key Responsibilities Platform Transformation Leadership
Spearhead the shift to a platform‑centric model, aligning product, engineering, and GTM teams.
Define and execute platform‑level messaging and positioning to support Machinify’s tech‑first evolution.
Build a scalable product marketing function to support high‑growth targets.
Revenue Acceleration & Market Expansion
Develop vertical‑specific GTM strategies and expand into new payer segments.
Partner with Sales and Finance to build predictive models for upsell/cross‑sell and optimize pricing strategies.
Refine packaging and pricing to support revenue growth initiatives.
AI Thought Leadership
Position Machinify as a thought leader by supporting speaking engagements, PR initiatives, etc.
Ensure Machinify is properly represented at industry events, webinars, and media engagements.
Collaborate with Product and Data Science to translate complex AI innovations into compelling narratives.
Customer Intelligence & Lifecycle Marketing
Build a robust customer intelligence framework integrating feedback from client success, support, and analytics.
Launch lifecycle marketing programs to increase retention and customer lifetime value.
Develop customer personas and journey maps to enhance engagement.
Operational Excellence & Scalability
Establish scalable processes for product launch readiness, including playbooks, enablement kits, and dashboards.
Implement agile marketing operations to support rapid iteration and responsiveness to market shifts.
Cross‑Functional Collaboration
Align closely with Product, Sales, Engineering, and Customer Success to ensure cohesive messaging and execution.
Lead workshops and training sessions to empower internal teams with product knowledge and positioning.
Team Development & Culture Building
Recruit, mentor, and grow a high‑performing product marketing team with deep healthcare and AI expertise.
Foster a culture of experimentation, data‑driven decision‑making, and cross‑functional collaboration.
Qualifications Education
Bachelor’s degree in Marketing, Business, Healthcare, or a related field.
MBA or advanced degree preferred.
Experience
Minimum of 7–10 years of experience in product marketing, preferably within the healthcare technology sector or related industries.
Proven track record in building and leading product marketing teams, particularly in high‑growth environments.
Experience in transitioning organizations from services‑based offerings to platform‑centric models.
Skills
Strategic Thinking:
Ability to develop and execute comprehensive product marketing strategies that align with business objectives.
Analytical Skills:
Strong capability to analyze market data and customer insights to inform product positioning and marketing strategies.
Cross‑Functional Leadership:
Demonstrated experience collaborating with product management, sales, engineering, and customer success teams to drive product initiatives.
Customer‑Centric Approach:
Deep understanding of customer needs and behaviors in the healthcare sector.
Communication Skills:
Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly to diverse audiences.
Project Management:
Strong organizational skills with the ability to manage multiple projects simultaneously.
Technical Proficiency:
Familiarity with AI technologies and their applications in healthcare is highly desirable. Understanding of product management principles and agile methodologies.
Personal Attributes
Innovative Mindset:
A proactive problem‑solver who can think creatively to overcome challenges and identify new opportunities in the market.
Results‑Oriented:
A strong focus on outcomes, with a history of driving revenue growth and market share expansion through effective product marketing strategies.
Adaptable:
Ability to thrive in a fast‑paced, high‑growth environment, demonstrating flexibility and resilience as the company evolves.
Additional Requirements
Experience in building and scaling product marketing functions from the ground up is strongly preferred.
A passion for healthcare technology and a commitment to improving patient outcomes through innovative solutions.
Pay Range $180,000 – $225,000 USD
What's in it for you
FTO, Paid Holidays, and Volunteer Days
Eligibility for health, vision and dental coverage, 401(k) plan participation with company match, and flexible spending accounts
Tuition Reimbursement
Eligibility for company‑paid benefits including life insurance, short‑term disability, and parental leave.
Remote and hybrid work options
Equal Employment Opportunity Statement We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. Machinify is an employment at will employer. We participate in E‑Verify as required by applicable law. In accordance with applicable state laws, we do not inquire about salary history during the recruitment process. If you require a reasonable accommodation to complete any part of the application or recruitment process, please contact our People Operations team at peopleoperations@rawlingscompany.com. See our Candidate Privacy Notice at: https://www.machinify.com/candidate-privacy-notice/
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Dallas Office - Dallas, TX
Remote Type:
Fully Remote
Who We Are Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 60 health plans, including many of the top 20, and representing more than 160 million lives, Machinify brings together a fully configurable and content‑rich, AI‑powered platform along with best‑in‑class expertise. We’re constantly reimagining what’s possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs.
About the Opportunity We are seeking a visionary
Vice President of Product Marketing
to lead the strategic evolution of our product marketing function. This role will drive the transition from services‑based offerings to a unified, scalable platform model, while accelerating revenue growth, expanding market reach, and positioning Machinify as a thought leader in AI for healthcare.
Key Responsibilities Platform Transformation Leadership
Spearhead the shift to a platform‑centric model, aligning product, engineering, and GTM teams.
Define and execute platform‑level messaging and positioning to support Machinify’s tech‑first evolution.
Build a scalable product marketing function to support high‑growth targets.
Revenue Acceleration & Market Expansion
Develop vertical‑specific GTM strategies and expand into new payer segments.
Partner with Sales and Finance to build predictive models for upsell/cross‑sell and optimize pricing strategies.
Refine packaging and pricing to support revenue growth initiatives.
AI Thought Leadership
Position Machinify as a thought leader by supporting speaking engagements, PR initiatives, etc.
Ensure Machinify is properly represented at industry events, webinars, and media engagements.
Collaborate with Product and Data Science to translate complex AI innovations into compelling narratives.
Customer Intelligence & Lifecycle Marketing
Build a robust customer intelligence framework integrating feedback from client success, support, and analytics.
Launch lifecycle marketing programs to increase retention and customer lifetime value.
Develop customer personas and journey maps to enhance engagement.
Operational Excellence & Scalability
Establish scalable processes for product launch readiness, including playbooks, enablement kits, and dashboards.
Implement agile marketing operations to support rapid iteration and responsiveness to market shifts.
Cross‑Functional Collaboration
Align closely with Product, Sales, Engineering, and Customer Success to ensure cohesive messaging and execution.
Lead workshops and training sessions to empower internal teams with product knowledge and positioning.
Team Development & Culture Building
Recruit, mentor, and grow a high‑performing product marketing team with deep healthcare and AI expertise.
Foster a culture of experimentation, data‑driven decision‑making, and cross‑functional collaboration.
Qualifications Education
Bachelor’s degree in Marketing, Business, Healthcare, or a related field.
MBA or advanced degree preferred.
Experience
Minimum of 7–10 years of experience in product marketing, preferably within the healthcare technology sector or related industries.
Proven track record in building and leading product marketing teams, particularly in high‑growth environments.
Experience in transitioning organizations from services‑based offerings to platform‑centric models.
Skills
Strategic Thinking:
Ability to develop and execute comprehensive product marketing strategies that align with business objectives.
Analytical Skills:
Strong capability to analyze market data and customer insights to inform product positioning and marketing strategies.
Cross‑Functional Leadership:
Demonstrated experience collaborating with product management, sales, engineering, and customer success teams to drive product initiatives.
Customer‑Centric Approach:
Deep understanding of customer needs and behaviors in the healthcare sector.
Communication Skills:
Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly to diverse audiences.
Project Management:
Strong organizational skills with the ability to manage multiple projects simultaneously.
Technical Proficiency:
Familiarity with AI technologies and their applications in healthcare is highly desirable. Understanding of product management principles and agile methodologies.
Personal Attributes
Innovative Mindset:
A proactive problem‑solver who can think creatively to overcome challenges and identify new opportunities in the market.
Results‑Oriented:
A strong focus on outcomes, with a history of driving revenue growth and market share expansion through effective product marketing strategies.
Adaptable:
Ability to thrive in a fast‑paced, high‑growth environment, demonstrating flexibility and resilience as the company evolves.
Additional Requirements
Experience in building and scaling product marketing functions from the ground up is strongly preferred.
A passion for healthcare technology and a commitment to improving patient outcomes through innovative solutions.
Pay Range $180,000 – $225,000 USD
What's in it for you
FTO, Paid Holidays, and Volunteer Days
Eligibility for health, vision and dental coverage, 401(k) plan participation with company match, and flexible spending accounts
Tuition Reimbursement
Eligibility for company‑paid benefits including life insurance, short‑term disability, and parental leave.
Remote and hybrid work options
Equal Employment Opportunity Statement We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. Machinify is an employment at will employer. We participate in E‑Verify as required by applicable law. In accordance with applicable state laws, we do not inquire about salary history during the recruitment process. If you require a reasonable accommodation to complete any part of the application or recruitment process, please contact our People Operations team at peopleoperations@rawlingscompany.com. See our Candidate Privacy Notice at: https://www.machinify.com/candidate-privacy-notice/
#J-18808-Ljbffr