General Mills
Associate Manager, Customer Marketing, Kroger
General Mills, Cincinnati, Ohio, United States, 45208
Associate Manager, Customer Marketing, Kroger
Customer Marketing (CM) is a function within Sales Strategy & Planning (SSP) where team members play a direct role in driving incremental volume at our Priority Retailers through the design and execution of customer‑centric marketing and event programs in partnership with our Brands, Sales Teams, and Retailers.
The Kroger Region is seeking an Associate Manager to lead General Mills’ North America Retail (NAR) customer marketing strategy with Kroger. In this role, you will be a strategic partner to Sales and will build strong relationships with our customer (Kroger) and its media and insights function (84.51/Kroger Precision Marketing). Additionally, you will have the unique opportunity to work cross‑functionally across several internal functions and stakeholders.
Key Accountabilities
Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups
Orchestrate strategies, priorities, and business objectives from brand strategies into customer‑first ideas and executions
Lead Kroger business in partnership with sales for in‑store & online marketing needs associated with GMI North American Retail (NAR) Operating Units (OUs)
Develop omnichannel shopper marketing plans and presentations for internal and external stakeholders
Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns
Foster strong working relationships with sales and marketing team members at both General Mills and our customer
Manage account level shopper marketing budget
Lead data/event analysis in partnership with the analytics team and use learnings to optimize plans for the businesses
Serve as marketing expert and partner to the sales team through thought leadership, insights, and best‑practice sharing
Attend and present at external customer meetings, selling‑in customer marketing programs, events and GMI capabilities
Manage agency relationships with search and media
Be an innovative leader with an agile mindset to grow customer business through insight to activation while working in collaboration with customer marketing peers
Be a connector and skilled in national media tactics to build connections of full‑funnel marketing campaigns across the Kroger ecosystem
Minimum Qualifications
Bachelor’s Degree, preferably in Communications, Marketing, or Business
5+ years’ experience in a related marketing role (brand, agency, or shopper)
Experience collaborating with cross‑functional teams and agency partners
Project and budget management experience
Strategic and executional excellence
Strong communication skills (written and verbal)
Ability to work independently
Preferred Qualifications
Experience building learning agendas and leading test plans
Past e‑commerce marketing experience with Search and Media
Strong ability to lead through ambiguity
Strong presentation skills
Additional Considerations
Location: Kroger market eligible, Cincinnati, OH preferred (relocation assistance will be provided). Candidates are expected to operate under east coast time.
Some travel will be required to attend customer meetings, planning meetings, etc. (approx. 10%, estimated ~2‑3 trips per year).
Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
International relocation or international remote working arrangements (outside the U.S.) will not be considered.
Company Overview We exist to make food the world loves. But we do more than that. Our company prioritizes being a force for good, a place to expand learning, explore new perspectives, and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
Salary Range The salary range for this position is $93,700.00 – $156,300.00 / Annually. At General Mills we strive for each employee’s pay at any point in their career to reflect their experience, performance, and skills for the current role. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well‑being.
Reasonable Accommodation Request If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link:
Accommodations Request .
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Manufacturing, Food and Beverage Services, and Food and Beverage Manufacturing
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The Kroger Region is seeking an Associate Manager to lead General Mills’ North America Retail (NAR) customer marketing strategy with Kroger. In this role, you will be a strategic partner to Sales and will build strong relationships with our customer (Kroger) and its media and insights function (84.51/Kroger Precision Marketing). Additionally, you will have the unique opportunity to work cross‑functionally across several internal functions and stakeholders.
Key Accountabilities
Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups
Orchestrate strategies, priorities, and business objectives from brand strategies into customer‑first ideas and executions
Lead Kroger business in partnership with sales for in‑store & online marketing needs associated with GMI North American Retail (NAR) Operating Units (OUs)
Develop omnichannel shopper marketing plans and presentations for internal and external stakeholders
Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns
Foster strong working relationships with sales and marketing team members at both General Mills and our customer
Manage account level shopper marketing budget
Lead data/event analysis in partnership with the analytics team and use learnings to optimize plans for the businesses
Serve as marketing expert and partner to the sales team through thought leadership, insights, and best‑practice sharing
Attend and present at external customer meetings, selling‑in customer marketing programs, events and GMI capabilities
Manage agency relationships with search and media
Be an innovative leader with an agile mindset to grow customer business through insight to activation while working in collaboration with customer marketing peers
Be a connector and skilled in national media tactics to build connections of full‑funnel marketing campaigns across the Kroger ecosystem
Minimum Qualifications
Bachelor’s Degree, preferably in Communications, Marketing, or Business
5+ years’ experience in a related marketing role (brand, agency, or shopper)
Experience collaborating with cross‑functional teams and agency partners
Project and budget management experience
Strategic and executional excellence
Strong communication skills (written and verbal)
Ability to work independently
Preferred Qualifications
Experience building learning agendas and leading test plans
Past e‑commerce marketing experience with Search and Media
Strong ability to lead through ambiguity
Strong presentation skills
Additional Considerations
Location: Kroger market eligible, Cincinnati, OH preferred (relocation assistance will be provided). Candidates are expected to operate under east coast time.
Some travel will be required to attend customer meetings, planning meetings, etc. (approx. 10%, estimated ~2‑3 trips per year).
Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
International relocation or international remote working arrangements (outside the U.S.) will not be considered.
Company Overview We exist to make food the world loves. But we do more than that. Our company prioritizes being a force for good, a place to expand learning, explore new perspectives, and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
Salary Range The salary range for this position is $93,700.00 – $156,300.00 / Annually. At General Mills we strive for each employee’s pay at any point in their career to reflect their experience, performance, and skills for the current role. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well‑being.
Reasonable Accommodation Request If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link:
Accommodations Request .
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Manufacturing, Food and Beverage Services, and Food and Beverage Manufacturing
#J-18808-Ljbffr