Marketing Communications and Public Relations Specialist Job at Austin Regional

Marketing Communications and Public Relations Specialist

Austin Regional Clinic is one of Central Texas’ largest professional medical groups with over 35 locations and has been voted a top Central Texas employer by employees for over 15 years. We offer a comprehensive benefits package including medical, dental, vision, flexible spending accounts, PTO, 401(k), EAP, life insurance, long‑term disability, tuition reimbursement, child‑care assistance, health & fitness, sick‑child care assistance, and development programs.

Purpose

Under the direction of the Marketing and Communications & PR Manager, the Specialist supports the strategic marketing, communications, and PR goals of the organization. The role carries out all duties while maintaining compliance, confidentiality, and promoting the mission and philosophy of the organization.

Essential Functions

• Creates, edits, and proofreads content for all mediums including print, digital, audio, video (storyboarding), presentations, and displays.
• Collaborates with marketing, web, and creative teams to plan and develop content, style and layout.
• Researches industry‑related topics, interviews experts, stays up to date with developments, and generates new ideas.
• May lead a cross‑functional communications committee and coordinate daily, weekly, monthly, and quarterly publications.
• Follows and adjusts the editorial calendar.
• Reviews and updates content across all media channels.
• Responds to media requests and coordinates interviews with appropriate spokespeople and leaders.
• Writes and distributes news releases and pitches stories that support company goals.
• Establishes and maintains productive working relationships with media outlets, publications, and reporters.
• Develops and implements communication plans.
• Initiates communication, collaboration, and problem solving with management, colleagues, and team members.
• Contributes to the daily operations and activities of the department by priority setting, schedule flexibility, and willingness to assist.
• Assists with monitoring and updating social media platforms for competitive information.
• Attends evening and weekend meetings and events as needed and writes about them.
• Reaches out to doctors and staff about community events they attended and writes about it.
• Actively participates in and contributes to ARC functions, activities, and events.
• Investigates problems and promptly seeks solutions in collaboration with appropriate persons.
• Meets expectations of customers in performing job responsibilities in a timely, efficient, and effective manner.
• Follows proper etiquette, such as thank‑you notes and other relationship‑building communications.
• Complies with all Intellectual Property regulations.
• Adheres to all company policies, including but not limited to OSHA, HIPAA, compliance, and Code of Conduct.
• Maintains regular and dependable attendance.
• Follows the core competencies set forth by the Company, which are available for review on ARC SharePoint.

Other Duties And Responsibilities

• Performs other duties as assigned.

Qualifications

Education and Experience

• Required: A bachelor’s degree in journalism, public relations, or a related field. At least one year of public relations and/or marketing communications experience.
• Preferred: Healthcare marketing experience.

Knowledge, Skills and Abilities

• Strong writing skills, including English grammar.
• Strong understanding of how to iterate written content for different mediums, always keeping the target demographic in mind.
• Strong organization skills and ability to meet strict deadlines.
• Detail‑oriented editing skills.
• Ability to use Microsoft Office tools such as Outlook, Word, Excel, OneNote and others to arrange meetings, write reports, create presentations, and analyze data.
• Understanding of and follow through of proper etiquette, i.e. thank‑you notes, "nice to meet you" e‑mails, and other relationship‑building communications.
• Ability to be a team member who demonstrates courtesy and compassion in all aspects of job responsibility.
• Ability to respond to requests diplomatically with helpfulness by answering or finding out answers to questions.
• Ability to listen (without defensiveness) to customer concerns by acknowledging the concern and actively responding.
• Ability to handle phone calls with promptness, courtesy, and helpfulness.
• Ability to engage others, listen and adapt response to meet others’ needs.
• Ability to align own actions with those of other team members committed to common goals.
• Ability to manage competing priorities.
• Ability to perform job duties in a professional manner at all times.
• Ability to understand, recall, and communicate factual information.
• Ability to understand, recall, and apply oral and/or written instructions or other information.
• Ability to organize thoughts and ideas into understandable terminology.
• Ability to apply common sense in performing job.
• Exceptional communication skills both verbal and written.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industry

Medical Practices