SalaryGuide
Growth Marketing Director – CVS Media Exchange (CMX)
SalaryGuide, Boston, Massachusetts, United States
Responsibilities
As the Growth Marketing Director for CVS Media Exchange (CMX) you and your team of marketers function as the retail media industry and omni channel experts, leveraging insights that inform go-to-market packages and product strategies to drive demand with key customer segments – brand marketers and agencies.
Rooted in insights and data you define the positioning and go-to-market strategy and sales tactics for our product portfolio spanning owned & operated, offsite & self-service, measurement & insights, pharma, and technology automation.
Your aim is to lead a team of strategic marketers to create a clear and differentiated market narrative around CMX’s audiences and product line equipping the Sales Team to drive advertiser partnership and profitable product penetration.
Your ability to partner cross functionally with all facets of the CVS and CMX business from Insights to Partnerships to Product to Client Success is paramount to success.
You’ll also need a solid understanding of the retail media competitive landscape and advertiser needs (current and future).
We’ll rely on you to develop new innovative solutions and craft CMX’s products in distinguished and packaged way all while in alignment with our brand and industry positioning.
It’s that curated position that you’ll then be responsible for strategically deploying on behalf of our retail media business across the most relevant and impactful channels.
That starts with creating an annual marketing plan, in line with our roadmaps setting KPIs and measurement.
Requirements
8+ years of marketing experience with a strong foundation of B2B business development, digital media products & partnerships, and retail/CPG/pharma ecosystem understanding
6+ years of cross-functional leadership experience
4+ years of digital product marketing ownership, including examples of driving significant product & partnership growth
4+ years of digital media or retail media experience, including examples of testing and validating emerging opportunities
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required
MBA preferred
Travel requirement is up to 25%
Preferred
Experience in business development and/or product marketing at a digital media vendor or retail media network for 2+ years
Clear understanding of the retail media landscape including the market position of each major player
Proven track record of the ability to work collaboratively with internal and external business partners in delivering incremental results.
Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital and physical environment
Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
Experience executing sales enablement and product marketing efforts across digital and non-digital platforms
Identifies potential risks and subsequent mitigation strategies when developing plans
Ability to orchestrate an internal cross-functional team to deliver flawless execution against a clear marketing vision
Benefits
Affordable medical plan options
401(k) plan (including matching company contributions)
employee stock purchase plan
No-cost programs for wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access
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As the Growth Marketing Director for CVS Media Exchange (CMX) you and your team of marketers function as the retail media industry and omni channel experts, leveraging insights that inform go-to-market packages and product strategies to drive demand with key customer segments – brand marketers and agencies.
Rooted in insights and data you define the positioning and go-to-market strategy and sales tactics for our product portfolio spanning owned & operated, offsite & self-service, measurement & insights, pharma, and technology automation.
Your aim is to lead a team of strategic marketers to create a clear and differentiated market narrative around CMX’s audiences and product line equipping the Sales Team to drive advertiser partnership and profitable product penetration.
Your ability to partner cross functionally with all facets of the CVS and CMX business from Insights to Partnerships to Product to Client Success is paramount to success.
You’ll also need a solid understanding of the retail media competitive landscape and advertiser needs (current and future).
We’ll rely on you to develop new innovative solutions and craft CMX’s products in distinguished and packaged way all while in alignment with our brand and industry positioning.
It’s that curated position that you’ll then be responsible for strategically deploying on behalf of our retail media business across the most relevant and impactful channels.
That starts with creating an annual marketing plan, in line with our roadmaps setting KPIs and measurement.
Requirements
8+ years of marketing experience with a strong foundation of B2B business development, digital media products & partnerships, and retail/CPG/pharma ecosystem understanding
6+ years of cross-functional leadership experience
4+ years of digital product marketing ownership, including examples of driving significant product & partnership growth
4+ years of digital media or retail media experience, including examples of testing and validating emerging opportunities
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required
MBA preferred
Travel requirement is up to 25%
Preferred
Experience in business development and/or product marketing at a digital media vendor or retail media network for 2+ years
Clear understanding of the retail media landscape including the market position of each major player
Proven track record of the ability to work collaboratively with internal and external business partners in delivering incremental results.
Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital and physical environment
Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
Experience executing sales enablement and product marketing efforts across digital and non-digital platforms
Identifies potential risks and subsequent mitigation strategies when developing plans
Ability to orchestrate an internal cross-functional team to deliver flawless execution against a clear marketing vision
Benefits
Affordable medical plan options
401(k) plan (including matching company contributions)
employee stock purchase plan
No-cost programs for wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access
#J-18808-Ljbffr