SalaryGuide
Responsibilities
- As the Growth Marketing Director for CVS Media Exchange (CMX) you and your team of marketers function as the retail media industry and omni channel experts, leveraging insights that inform go-to-market packages and product strategies to drive demand with key customer segments – brand marketers and agencies.
- Rooted in insights and data you define the positioning and go-to-market strategy and sales tactics for our product portfolio spanning owned & operated, offsite & self-service, measurement & insights, pharma, and technology automation.
- Your aim is to lead a team of strategic marketers to create a clear and differentiated market narrative around CMX’s audiences and product line equipping the Sales Team to drive advertiser partnership and profitable product penetration.
- Your ability to partner cross functionally with all facets of the CVS and CMX business from Insights to Partnerships to Product to Client Success is paramount to success.
- You’ll also need a solid understanding of the retail media competitive landscape and advertiser needs (current and future).
- We’ll rely on you to develop new innovative solutions and craft CMX’s products in distinguished and packaged way all while in alignment with our brand and industry positioning.
- It’s that curated position that you’ll then be responsible for strategically deploying on behalf of our retail media business across the most relevant and impactful channels.
- That starts with creating an annual marketing plan, in line with our roadmaps setting KPIs and measurement.
Requirements
- 8+ years of marketing experience with a strong foundation of B2B business development, digital media products & partnerships, and retail/CPG/pharma ecosystem understanding
- 6+ years of cross-functional leadership experience
- 4+ years of digital product marketing ownership, including examples of driving significant product & partnership growth
- 4+ years of digital media or retail media experience, including examples of testing and validating emerging opportunities
- Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required
- MBA preferred
- Travel requirement is up to 25%
Preferred
- Experience in business development and/or product marketing at a digital media vendor or retail media network for 2+ years
- Clear understanding of the retail media landscape including the market position of each major player
- Proven track record of the ability to work collaboratively with internal and external business partners in delivering incremental results.
- Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital and physical environment
- Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
- Experience executing sales enablement and product marketing efforts across digital and non-digital platforms
- Identifies potential risks and subsequent mitigation strategies when developing plans
- Ability to orchestrate an internal cross-functional team to deliver flawless execution against a clear marketing vision
Benefits
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- employee stock purchase plan
- No-cost programs for wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
- paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access