Hogan Lovells
Marketing & Business Development Specialist - Consumer & Sports, Media and Enter
Hogan Lovells, Washington, District of Columbia, us, 20022
Marketing & Business Development Specialist – Consumer & Sports, Media and Entertainment
This role is within Hogan Lovells’ Marketing & Business Development team, supporting the Consumer and Sports, Media and Entertainment sectors.
Base Pay Range $80,000 – $110,000 per year
Job Description We seek a capable and enthusiastic self‑starter to support the marketing and business development activities for the Consumer and Sports, Media and Entertainment sectors. The role will encompass the full range of business development and marketing activities including pitching and credentials; client targeting and cross‑selling; client, sector and competitor analysis; profile raising and marketing campaigns including communications such as legal directory submissions, brochures, online content, events and conferences.
Responsibilities Profile Raising & Marketing
Support implementation of integrated marketing campaigns to raise the firm’s profile and generate opportunities.
Support client seminars, conferences, CLE trainings, webinars, association activities and other marketing events, including logistics, development of invitations and program materials.
Day‑of support and follow‑up, including metrics‑driven ROI reporting.
Maintain and coordinate updates to marketing collateral including credentials, brochures, website content, attorney biographies, thought leadership, etc.
Produce, edit, and distribute client alerts and other client communications using the firm’s distribution tools.
Create and update contact distribution lists.
Draft email communications and post content to the firm’s website.
Track and report on readership metrics.
Develop digital content promoting lawyer recognition, publications, events and media mentions, and leverage content on social media.
Assist in managing social media posts and monitoring performance and engagement data (LinkedIn, Clearview Social) with regular updates to M&BD stakeholders.
Promote capabilities across the firm, through regular internal newsletters and maintenance of sector intranet sites.
Work with the M&BD Manager to plan internal sector and practice meetings and retreats.
Coordinate legal directory submissions for ranking organizations and publications.
Business Development
Coordinate pitches with fee earners, drafting proposals and credentials while ensuring the firm’s best‑practice methodology is applied.
Maintain pitch materials and the pitch tracking tool, reviewing and recommending process improvements.
Support sector working group objectives and targeting plans, working with them to ensure successful pursuit.
Leverage the firm’s CRM database (InterAction) to track client and prospect engagement and maintain client mailing lists.
Planning & Budgeting
Deliver market research, client analysis and internal intelligence to support the annual business planning process.
Support M&BD and partners on the implementation and creation of M&BD plans and budgets, monitoring and reporting on progress.
Process invoices for marketing expenses.
Support M&BD on drafting business cases for sector sponsorship activities.
Leadership & Knowledge Sharing
Liaise with M&BD colleagues to communicate best practices in pitches, business generation, thought leadership and client communications.
Work to continually refine processes and procedures related to marketing and business development operations.
Contribute to maintaining a structured approach for accessing up‑to‑date M&BD information and knowledge, including practice and sector group experience for marketing collateral.
Wider M&BD Projects
Contribute to wider marketing and BD projects as required.
All members of the firm are encouraged to participate in the global Responsible Business programme.
Other duties as assigned.
Qualifications
Five (5) or more years of relevant experience in a legal or professional services sector, strongly preferred.
Excellent interpersonal and both internal and external client‑facing skills.
Strong written and verbal communication skills with an eye for detail and the ability to write compelling propositions.
A team player, but able to act autonomously with appropriate guidance.
Pragmatic, diplomatic, and resourceful, with the ability to adapt quickly to different situations and personalities.
Ability to think strategically and broadly, demonstrate a high level of initiative, meet deadlines, and work well under pressure.
Highly motivated and enthusiastic self‑starter with a can‑do attitude.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Hours The annualized salary range for this position is $80,000 to $110,000 depending on the candidate’s overall experience and other job‑related factors. Full‑time employees may be eligible for a discretionary bonus. Full‑time and some part‑time employees may be eligible for the firm’s fringe benefits as they currently exist.
Core hours are Monday‑through‑Friday, 9:00 a.m. – 6:00 p.m., with one hour for lunch. Must be flexible for additional hours, as needed.
Equal Opportunity Hogan Lovells is an Equal Opportunity Employer, and does not discriminate against job applicants on the basis of any protected characteristics, including disability or status as a protected veteran. For more information, please see our Equal Employment Opportunity statement in our career site.
Seniority Level Associate
Employment Type Full‑time
Job Function Business Development, Marketing, and Legal
Industry Law Practice
#J-18808-Ljbffr
Base Pay Range $80,000 – $110,000 per year
Job Description We seek a capable and enthusiastic self‑starter to support the marketing and business development activities for the Consumer and Sports, Media and Entertainment sectors. The role will encompass the full range of business development and marketing activities including pitching and credentials; client targeting and cross‑selling; client, sector and competitor analysis; profile raising and marketing campaigns including communications such as legal directory submissions, brochures, online content, events and conferences.
Responsibilities Profile Raising & Marketing
Support implementation of integrated marketing campaigns to raise the firm’s profile and generate opportunities.
Support client seminars, conferences, CLE trainings, webinars, association activities and other marketing events, including logistics, development of invitations and program materials.
Day‑of support and follow‑up, including metrics‑driven ROI reporting.
Maintain and coordinate updates to marketing collateral including credentials, brochures, website content, attorney biographies, thought leadership, etc.
Produce, edit, and distribute client alerts and other client communications using the firm’s distribution tools.
Create and update contact distribution lists.
Draft email communications and post content to the firm’s website.
Track and report on readership metrics.
Develop digital content promoting lawyer recognition, publications, events and media mentions, and leverage content on social media.
Assist in managing social media posts and monitoring performance and engagement data (LinkedIn, Clearview Social) with regular updates to M&BD stakeholders.
Promote capabilities across the firm, through regular internal newsletters and maintenance of sector intranet sites.
Work with the M&BD Manager to plan internal sector and practice meetings and retreats.
Coordinate legal directory submissions for ranking organizations and publications.
Business Development
Coordinate pitches with fee earners, drafting proposals and credentials while ensuring the firm’s best‑practice methodology is applied.
Maintain pitch materials and the pitch tracking tool, reviewing and recommending process improvements.
Support sector working group objectives and targeting plans, working with them to ensure successful pursuit.
Leverage the firm’s CRM database (InterAction) to track client and prospect engagement and maintain client mailing lists.
Planning & Budgeting
Deliver market research, client analysis and internal intelligence to support the annual business planning process.
Support M&BD and partners on the implementation and creation of M&BD plans and budgets, monitoring and reporting on progress.
Process invoices for marketing expenses.
Support M&BD on drafting business cases for sector sponsorship activities.
Leadership & Knowledge Sharing
Liaise with M&BD colleagues to communicate best practices in pitches, business generation, thought leadership and client communications.
Work to continually refine processes and procedures related to marketing and business development operations.
Contribute to maintaining a structured approach for accessing up‑to‑date M&BD information and knowledge, including practice and sector group experience for marketing collateral.
Wider M&BD Projects
Contribute to wider marketing and BD projects as required.
All members of the firm are encouraged to participate in the global Responsible Business programme.
Other duties as assigned.
Qualifications
Five (5) or more years of relevant experience in a legal or professional services sector, strongly preferred.
Excellent interpersonal and both internal and external client‑facing skills.
Strong written and verbal communication skills with an eye for detail and the ability to write compelling propositions.
A team player, but able to act autonomously with appropriate guidance.
Pragmatic, diplomatic, and resourceful, with the ability to adapt quickly to different situations and personalities.
Ability to think strategically and broadly, demonstrate a high level of initiative, meet deadlines, and work well under pressure.
Highly motivated and enthusiastic self‑starter with a can‑do attitude.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Hours The annualized salary range for this position is $80,000 to $110,000 depending on the candidate’s overall experience and other job‑related factors. Full‑time employees may be eligible for a discretionary bonus. Full‑time and some part‑time employees may be eligible for the firm’s fringe benefits as they currently exist.
Core hours are Monday‑through‑Friday, 9:00 a.m. – 6:00 p.m., with one hour for lunch. Must be flexible for additional hours, as needed.
Equal Opportunity Hogan Lovells is an Equal Opportunity Employer, and does not discriminate against job applicants on the basis of any protected characteristics, including disability or status as a protected veteran. For more information, please see our Equal Employment Opportunity statement in our career site.
Seniority Level Associate
Employment Type Full‑time
Job Function Business Development, Marketing, and Legal
Industry Law Practice
#J-18808-Ljbffr