Inlera, Inc.
About PracticeTek
At PracticeTek, we don’t do ordinary. We do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that change lives and reshape how healthcare works. That’s our vibe: high‑energy, high‑impact and 100% human.
About PracticeTek We’re on a mission to
revolutionize healthcare practices effortlessly
and live out our brand promise every day as the
Trusted Partner
in retail healthcare. PracticeTek is one of the largest retail‑healthcare tech providers in North America, offering everything a practitioner needs—from pre‑encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems—for 40 000+ clinics worldwide.
What You’ll Do
Campaign Execution: Build, launch, and optimize multi‑channel campaigns (email, landing pages, nurture workflows, forms, etc.) in HubSpot.
Segmentation & Personalization: Manage lists, audience segmentation, and personalization strategies to increase engagement and conversion rates.
Reporting & Analytics: Create and maintain HubSpot dashboards to track campaign performance, lead funnel health, and revenue impact.
Collaboration: Work closely with Marketing, Sales Operations, and Revenue Operations to align campaign execution with pipeline and revenue goals.
Data Quality: Maintain clean, structured data within HubSpot, including naming conventions and attribution setup.
Insights: Translate campaign and funnel data into actionable recommendations for Marketing and Sales leadership.
Best Practices: Stay up to date on HubSpot product updates and marketing automation trends, applying them to improve performance.
How Success is Measured
Marketing Qualified Leads (MQL) to Sales Accepted Leads (SAL) conversion rate improvement quarter over quarter
Funnel performance: measurable increases in conversion rates across key stages (MQL → SQL → Opportunity → Closed/Won)
Marketing Efficiency Ratio (MER): maintained or improved within target range
Customer Acquisition Cost (CAC) to Customer Lifetime Value (LTV) ratio: optimized to achieve sustainable growth
Closed/Won and Closed/Lost insights: consistent reporting and actionable recommendations driving revenue impact
What You Bring
3–5 years of hands‑on experience in HubSpot Marketing Hub
Proven track record of building and optimizing marketing campaigns in HubSpot
Strong understanding of full‑funnel reporting enabled through HubSpot with B2B marketing funnel metrics and revenue operations workflows
Deep understanding of paid media campaign tracking within HubSpot and related lead scoring, marketing attribution and ROI analysis
Experience in HubSpot‑to‑Salesforce workflows and integrations
Experience collaborating cross‑functionally with Sales Ops and Rev Ops to provide meaningful cross‑company reporting against campaigns
Strong communication skills, capable of translating data into insights for non‑technical stakeholders
Strong reporting, analytics, and data storytelling skills
Detail‑oriented with excellent organizational and project‑management skills
Benefits & Opportunities
Shape the future of healthcare with evolving technology solutions
Team up with passionate, talented people who care deeply about patients, providers, and making a difference
See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone
Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development
Comprehensive health, dental, and vision coverage
Wellness benefits supporting lifestyle and behavioral health
Flexible paid time off, sick time, and 10 company‑paid holidays
401(k) plan with company match
Culture Committee driving initiatives that spark connection, fun, and belonging
Ready to Join? If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and better—together.
The Fine Print Compensation ranges from
$105,000–$125,000
and may include additional bonuses or equity. Benefits include health, dental, vision, paid time off, 401(k) with company match, and other applicable compensation.
PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.
This job description does not alter the at‑will relationship between PracticeTek and its employees.
#J-18808-Ljbffr
About PracticeTek We’re on a mission to
revolutionize healthcare practices effortlessly
and live out our brand promise every day as the
Trusted Partner
in retail healthcare. PracticeTek is one of the largest retail‑healthcare tech providers in North America, offering everything a practitioner needs—from pre‑encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems—for 40 000+ clinics worldwide.
What You’ll Do
Campaign Execution: Build, launch, and optimize multi‑channel campaigns (email, landing pages, nurture workflows, forms, etc.) in HubSpot.
Segmentation & Personalization: Manage lists, audience segmentation, and personalization strategies to increase engagement and conversion rates.
Reporting & Analytics: Create and maintain HubSpot dashboards to track campaign performance, lead funnel health, and revenue impact.
Collaboration: Work closely with Marketing, Sales Operations, and Revenue Operations to align campaign execution with pipeline and revenue goals.
Data Quality: Maintain clean, structured data within HubSpot, including naming conventions and attribution setup.
Insights: Translate campaign and funnel data into actionable recommendations for Marketing and Sales leadership.
Best Practices: Stay up to date on HubSpot product updates and marketing automation trends, applying them to improve performance.
How Success is Measured
Marketing Qualified Leads (MQL) to Sales Accepted Leads (SAL) conversion rate improvement quarter over quarter
Funnel performance: measurable increases in conversion rates across key stages (MQL → SQL → Opportunity → Closed/Won)
Marketing Efficiency Ratio (MER): maintained or improved within target range
Customer Acquisition Cost (CAC) to Customer Lifetime Value (LTV) ratio: optimized to achieve sustainable growth
Closed/Won and Closed/Lost insights: consistent reporting and actionable recommendations driving revenue impact
What You Bring
3–5 years of hands‑on experience in HubSpot Marketing Hub
Proven track record of building and optimizing marketing campaigns in HubSpot
Strong understanding of full‑funnel reporting enabled through HubSpot with B2B marketing funnel metrics and revenue operations workflows
Deep understanding of paid media campaign tracking within HubSpot and related lead scoring, marketing attribution and ROI analysis
Experience in HubSpot‑to‑Salesforce workflows and integrations
Experience collaborating cross‑functionally with Sales Ops and Rev Ops to provide meaningful cross‑company reporting against campaigns
Strong communication skills, capable of translating data into insights for non‑technical stakeholders
Strong reporting, analytics, and data storytelling skills
Detail‑oriented with excellent organizational and project‑management skills
Benefits & Opportunities
Shape the future of healthcare with evolving technology solutions
Team up with passionate, talented people who care deeply about patients, providers, and making a difference
See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone
Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development
Comprehensive health, dental, and vision coverage
Wellness benefits supporting lifestyle and behavioral health
Flexible paid time off, sick time, and 10 company‑paid holidays
401(k) plan with company match
Culture Committee driving initiatives that spark connection, fun, and belonging
Ready to Join? If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and better—together.
The Fine Print Compensation ranges from
$105,000–$125,000
and may include additional bonuses or equity. Benefits include health, dental, vision, paid time off, 401(k) with company match, and other applicable compensation.
PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.
This job description does not alter the at‑will relationship between PracticeTek and its employees.
#J-18808-Ljbffr