Acrisure
Senior Manager, Field Marketing – North America Retail (NAR)
Acrisure is seeking a Senior Manager, Field Marketing to lead a regional Field Marketing pod and ensure consistent, high‑quality local activation of NAR’s go‑to‑market strategy. The role will own the regional content calendar, prioritise all field marketing work, set event strategy, and align directly with Division Sales Leadership.
Job Summary The Senior Manager, Field Marketing will drive measurable commercial impact—including new prospects, cross‑sell and upsell progression, and stronger client retention—by translating enterprise strategy into locally relevant execution.
Responsibilities
Leadership & Prioritization: Lead and coach Field Marketing Managers across assigned regions or industries, setting focus, allocating work, and ensuring consistency and quality across all regional activation.
Intake Ownership & Operational Excellence: Own the Field Marketing intake process, triaging, routing, and prioritising all FM requests and designing and refining processes for localization, campaign setup, execution, and repository management.
Regional Strategy & Content Calendar Ownership: Own the regional content calendar and ensure strong alignment with national GTM and division needs; translate national campaigns into strategic regional activation plans.
GTM Activation & Sales Partnership: Oversee regional activation of GTM plays to generate new prospects, accelerate cross‑sell/upsell, and strengthen retention; partner directly with Sales Leadership to identify key opportunities.
Event Strategy & Cross‑Functional Alignment: Own regional event strategy, standards, and prioritization across Divisions; partner with Sales to define account‑based event approaches.
Insights & Feedback Loop: Lead a structured feedback loop capturing competitive intelligence, buyer objections, client needs, and Advisor insights, synthesizing findings into actionable recommendations for Marketing, PMM, GTM, and Product teams.
Requirements
Strong collaborator who builds trust with Sales Leadership and cross‑functional stakeholders.
Excellent communication, planning, and prioritization skills.
Strategic thinker skilled at translating strategy into regional action.
Experience evaluating ROI and making data‑informed decisions.
Proven ability to coach, develop, and elevate field marketing talent.
Bachelor’s degree in Marketing, Business, Communications, or related field.
7–10 years of experience in marketing, field marketing, or sales enablement (insurance/financial services a plus).
2+ years of leadership experience (managing people or cross‑functional programs).
Pay Details The base compensation range for this position is $123,760 - $226,044.
Benefits
Physical Wellness: Comprehensive medical, dental, vision, life, disability, fertility benefits, and paid sick time.
Mental Wellness: Generous paid time off, Employee Assistance Program, and Calm app subscription.
Financial Wellness: 401(k) plan vesting, HSA/FSA options, commuter benefits, and employee discount programs.
Family Care: Paid maternity and paternity leave (including for adoptive parents) and pet insurance coverage.
… and so much more!
Equal Opportunity Employer Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
Location Roseville, CA
#J-18808-Ljbffr
Job Summary The Senior Manager, Field Marketing will drive measurable commercial impact—including new prospects, cross‑sell and upsell progression, and stronger client retention—by translating enterprise strategy into locally relevant execution.
Responsibilities
Leadership & Prioritization: Lead and coach Field Marketing Managers across assigned regions or industries, setting focus, allocating work, and ensuring consistency and quality across all regional activation.
Intake Ownership & Operational Excellence: Own the Field Marketing intake process, triaging, routing, and prioritising all FM requests and designing and refining processes for localization, campaign setup, execution, and repository management.
Regional Strategy & Content Calendar Ownership: Own the regional content calendar and ensure strong alignment with national GTM and division needs; translate national campaigns into strategic regional activation plans.
GTM Activation & Sales Partnership: Oversee regional activation of GTM plays to generate new prospects, accelerate cross‑sell/upsell, and strengthen retention; partner directly with Sales Leadership to identify key opportunities.
Event Strategy & Cross‑Functional Alignment: Own regional event strategy, standards, and prioritization across Divisions; partner with Sales to define account‑based event approaches.
Insights & Feedback Loop: Lead a structured feedback loop capturing competitive intelligence, buyer objections, client needs, and Advisor insights, synthesizing findings into actionable recommendations for Marketing, PMM, GTM, and Product teams.
Requirements
Strong collaborator who builds trust with Sales Leadership and cross‑functional stakeholders.
Excellent communication, planning, and prioritization skills.
Strategic thinker skilled at translating strategy into regional action.
Experience evaluating ROI and making data‑informed decisions.
Proven ability to coach, develop, and elevate field marketing talent.
Bachelor’s degree in Marketing, Business, Communications, or related field.
7–10 years of experience in marketing, field marketing, or sales enablement (insurance/financial services a plus).
2+ years of leadership experience (managing people or cross‑functional programs).
Pay Details The base compensation range for this position is $123,760 - $226,044.
Benefits
Physical Wellness: Comprehensive medical, dental, vision, life, disability, fertility benefits, and paid sick time.
Mental Wellness: Generous paid time off, Employee Assistance Program, and Calm app subscription.
Financial Wellness: 401(k) plan vesting, HSA/FSA options, commuter benefits, and employee discount programs.
Family Care: Paid maternity and paternity leave (including for adoptive parents) and pet insurance coverage.
… and so much more!
Equal Opportunity Employer Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
Location Roseville, CA
#J-18808-Ljbffr