Acrisure
Join to apply for the Senior Manager, Field Marketing role at Acrisure
About Acrisure Acquiring information about the company’s mission and services will allow applicants to align their experience with the organization’s goals. Acrisure is a global fintech leader that empowers businesses and individuals with a range of insurance, reinsurance, payroll, benefits, cybersecurity, and mortgage solutions through technology and human support.
Job Summary Acrisure seeks a Senior Manager, Field Marketing, North America Retail (NAR) to lead a regional pod and ensure consistent, high‑quality local activation of NAR’s go‑to‑market strategy. The role owns the regional content calendar, prioritizes field marketing work, sets event strategy, and aligns directly with Division Sales Leadership. Accountability extends to measurable commercial impact—new prospects, cross‑sell, upsell, retention—and to a structured feedback loop informing Marketing, PMM, GTM, Product, and Industry Specialty teams. Success requires strategic judgment, ruthless prioritization, and translating enterprise strategy into locally relevant execution.
Responsibilities
Lead and coach Field Marketing Managers across assigned regions, setting focus, allocating work, and ensuring consistency and quality in all regional activation.
Own the Field Marketing intake process—triage, routing, and prioritizing all requests, ensuring alignment with divisional priorities and GTM objectives.
Own the regional content calendar, translating national campaigns, value propositions, and product launches into strategic regional plans that prioritize pipeline generation, cross‑sell, and retention objectives.
Oversee regional GTM activation to generate new prospects, accelerate cross‑sell/upsell, and strengthen retention while partnering with Sales Leadership to identify key opportunities and accounts.
Own regional event strategy—roundtables, executive dinners, workshops—partnering with Sales to define account‑based approaches, ensuring events reinforce the Acrisure value proposition and support measurable revenue goals.
Lead a structured feedback loop capturing competitive intelligence, buyer objections, client needs, and Advisor insights; synthesize findings into actionable recommendations for Marketing, PMM, GTM, and Product teams.
Requirements
Strong collaborator who builds trust with Sales Leadership and cross‑functional stakeholders.
Excellent communication, planning, and prioritization skills.
Strategic thinker skilled at translating strategy into regional action.
Experience evaluating ROI and making data‑informed decisions.
Proven ability to coach, develop, and elevate field marketing talent.
Education and Experience
Bachelor’s degree in Marketing, Business, Communications, or related field.
7–10 years of experience in marketing, field marketing, or sales enablement (insurance/financial services a plus).
2+ years of leadership experience managing people or cross‑functional programs.
Pay Details The base compensation range for this position is $123,760 – $226,044. Placement within this range is based on a variety of factors, including skills, experience, qualifications, location, and internal equity. Candidates should be comfortable with an on‑site presence to support collaboration, team leadership, and cross‑functional partnership.
Why Join Us At Acrisure, we’re building more than a business; we’re building a community where people can grow, thrive, and make an impact. A comprehensive suite of benefits supports every dimension of your life—health, finances, family, and future— and the company has pledged over $22 million to charitable partners, including hospital alliances and community initiatives.
Employee Benefits
Physical Wellness: Comprehensive medical, dental, vision, life, disability, fertility benefits, wellness resources, and paid sick time.
Mental Wellness: Generous paid time off, holidays, Employee Assistance Program (EAP), and a complimentary Calm app subscription.
Financial Wellness: Immediate vesting 401(k), HSA and FSA options, commuter benefits, and employee discount programs.
Family Care: Paid maternity and paternity leave (including for adoptive parents), legal plan options, and pet insurance.
… and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Acrisure is an Equal Opportunity Employer We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
California Residents Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud Notice Please visit the Recruitment Fraud Notice to confirm the authenticity of your application.
Welcome, your new opportunity awaits you.
#J-18808-Ljbffr
About Acrisure Acquiring information about the company’s mission and services will allow applicants to align their experience with the organization’s goals. Acrisure is a global fintech leader that empowers businesses and individuals with a range of insurance, reinsurance, payroll, benefits, cybersecurity, and mortgage solutions through technology and human support.
Job Summary Acrisure seeks a Senior Manager, Field Marketing, North America Retail (NAR) to lead a regional pod and ensure consistent, high‑quality local activation of NAR’s go‑to‑market strategy. The role owns the regional content calendar, prioritizes field marketing work, sets event strategy, and aligns directly with Division Sales Leadership. Accountability extends to measurable commercial impact—new prospects, cross‑sell, upsell, retention—and to a structured feedback loop informing Marketing, PMM, GTM, Product, and Industry Specialty teams. Success requires strategic judgment, ruthless prioritization, and translating enterprise strategy into locally relevant execution.
Responsibilities
Lead and coach Field Marketing Managers across assigned regions, setting focus, allocating work, and ensuring consistency and quality in all regional activation.
Own the Field Marketing intake process—triage, routing, and prioritizing all requests, ensuring alignment with divisional priorities and GTM objectives.
Own the regional content calendar, translating national campaigns, value propositions, and product launches into strategic regional plans that prioritize pipeline generation, cross‑sell, and retention objectives.
Oversee regional GTM activation to generate new prospects, accelerate cross‑sell/upsell, and strengthen retention while partnering with Sales Leadership to identify key opportunities and accounts.
Own regional event strategy—roundtables, executive dinners, workshops—partnering with Sales to define account‑based approaches, ensuring events reinforce the Acrisure value proposition and support measurable revenue goals.
Lead a structured feedback loop capturing competitive intelligence, buyer objections, client needs, and Advisor insights; synthesize findings into actionable recommendations for Marketing, PMM, GTM, and Product teams.
Requirements
Strong collaborator who builds trust with Sales Leadership and cross‑functional stakeholders.
Excellent communication, planning, and prioritization skills.
Strategic thinker skilled at translating strategy into regional action.
Experience evaluating ROI and making data‑informed decisions.
Proven ability to coach, develop, and elevate field marketing talent.
Education and Experience
Bachelor’s degree in Marketing, Business, Communications, or related field.
7–10 years of experience in marketing, field marketing, or sales enablement (insurance/financial services a plus).
2+ years of leadership experience managing people or cross‑functional programs.
Pay Details The base compensation range for this position is $123,760 – $226,044. Placement within this range is based on a variety of factors, including skills, experience, qualifications, location, and internal equity. Candidates should be comfortable with an on‑site presence to support collaboration, team leadership, and cross‑functional partnership.
Why Join Us At Acrisure, we’re building more than a business; we’re building a community where people can grow, thrive, and make an impact. A comprehensive suite of benefits supports every dimension of your life—health, finances, family, and future— and the company has pledged over $22 million to charitable partners, including hospital alliances and community initiatives.
Employee Benefits
Physical Wellness: Comprehensive medical, dental, vision, life, disability, fertility benefits, wellness resources, and paid sick time.
Mental Wellness: Generous paid time off, holidays, Employee Assistance Program (EAP), and a complimentary Calm app subscription.
Financial Wellness: Immediate vesting 401(k), HSA and FSA options, commuter benefits, and employee discount programs.
Family Care: Paid maternity and paternity leave (including for adoptive parents), legal plan options, and pet insurance.
… and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Acrisure is an Equal Opportunity Employer We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
California Residents Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud Notice Please visit the Recruitment Fraud Notice to confirm the authenticity of your application.
Welcome, your new opportunity awaits you.
#J-18808-Ljbffr