Semgrep
Join to apply for the **Senior Lifecycle Marketing Manager** role at Semgrep.
About Semgrep Semgrep is the leader in code security for builders, empowering teams to catch, flag, and fix real issues before they ship. We deliver AI‑powered security that learns as developers build, cutting false positives and prioritizing vulnerabilities. Founded in San Francisco and backed by top venture partners, Semgrep serves leading organizations like Snowflake, Dropbox, and Figma.
About The Role The Senior Lifecycle Marketing Manager will own the buyer journey end‑to‑end, from initial acquisition through nurture, conversion, and expansion. This hybrid role requires 2‑3 days per week in‑office at our San Francisco or NYC office.
What You’ll Own Paid Acquisition (Strategy + Agency Management)
Lead strategy, planning, and execution of paid campaigns across search, social, and other digital channels.
Manage our paid media agency and ensure alignment on goals, creative testing, spend efficiency, and ROI.
Partner with Integrated Marketing and PMM to develop messaging and offers that attract high‑quality leads.
Nurture Streams & Lifecycle Campaigns
Design and launch automated, segmented nurture programs that drive engagement, conversion, and expansion.
Build personalized lifecycle campaigns that align with each stage of the funnel — from first touch to closed.
Segmentation & Personalization
Develop audience segmentation frameworks based on persona, intent, and behavior to deliver more relevant journeys.
Partner with Rev Ops to connect engagement data across platforms and inform targeting.
Continuously refine personalization tactics to improve engagement and conversion performance.
Funnel & Journey Optimization
Conduct regular funnel and journey audits to identify friction points, drop‑offs, and opportunities to increase velocity.
Partner with campaign managers and PMM to map messaging and content to each stage of the buyer journey.
Track and report performance across paid and lifecycle programs, turning insights into actionable optimizations.
Collaborate with Product and Growth teams to integrate product‑led growth motions into the funnel — aligning marketing touchpoints with in‑product triggers, activation milestones, and user behaviors that drive opportunity conversion.
Ideal Qualifications
6+ years of experience in lifecycle, demand generation, or growth marketing within B2B SaaS or tech environments.
Experience managing ad agencies, marketing automation, and reporting tools such as Marketo, Salesforce, Google Analytics, and Metabase.
Data‑driven and analytical, with the ability to measure ROI, interpret funnel metrics, and identify levers that accelerate qualified pipeline and conversion velocity.
Strong cross‑functional collaborator who works seamlessly with Rev Ops, Growth, and Marketing to drive alignment and execute integrated go‑to‑market initiatives.
Strategic and execution‑oriented, able to zoom out to shape the full buyer journey while diving into details to optimize campaigns and workflows.
Excellent communicator and self‑starter, skilled at translating complex ideas into actionable plans and thriving in fast‑paced, high‑growth environments.
Compensation Salary Range:
$140,500 - $165,000
(San Francisco Bay Area). Our package also includes equity and comprehensive benefits.
Benefits We invest in our employees’ well‑being and long‑term success with health plans, generous vacation time, 401k, learning stipends, and more. All benefits are available to everyone, and we support flexible arrangements such as quiet spaces and adjusted hours.
Who We Are Semgrep values diversity, inclusion, and a culture of respect and honesty. We welcome professionals from all backgrounds, cultures, and walks of life.
Equal Opportunity Employer Semgrep is an equal‑opportunity employer seeking a diverse range of backgrounds. We value who you are — including your cultural heritage, socioeconomic status, age, race, gender, sexual orientation, disabilities, and interests. If you’re exceptional in your role, believe in our mission, and share our values, you belong here.
Contact & Application Location: Hybrid (San Francisco or NYC office). Apply at semgrep.dev.
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About Semgrep Semgrep is the leader in code security for builders, empowering teams to catch, flag, and fix real issues before they ship. We deliver AI‑powered security that learns as developers build, cutting false positives and prioritizing vulnerabilities. Founded in San Francisco and backed by top venture partners, Semgrep serves leading organizations like Snowflake, Dropbox, and Figma.
About The Role The Senior Lifecycle Marketing Manager will own the buyer journey end‑to‑end, from initial acquisition through nurture, conversion, and expansion. This hybrid role requires 2‑3 days per week in‑office at our San Francisco or NYC office.
What You’ll Own Paid Acquisition (Strategy + Agency Management)
Lead strategy, planning, and execution of paid campaigns across search, social, and other digital channels.
Manage our paid media agency and ensure alignment on goals, creative testing, spend efficiency, and ROI.
Partner with Integrated Marketing and PMM to develop messaging and offers that attract high‑quality leads.
Nurture Streams & Lifecycle Campaigns
Design and launch automated, segmented nurture programs that drive engagement, conversion, and expansion.
Build personalized lifecycle campaigns that align with each stage of the funnel — from first touch to closed.
Segmentation & Personalization
Develop audience segmentation frameworks based on persona, intent, and behavior to deliver more relevant journeys.
Partner with Rev Ops to connect engagement data across platforms and inform targeting.
Continuously refine personalization tactics to improve engagement and conversion performance.
Funnel & Journey Optimization
Conduct regular funnel and journey audits to identify friction points, drop‑offs, and opportunities to increase velocity.
Partner with campaign managers and PMM to map messaging and content to each stage of the buyer journey.
Track and report performance across paid and lifecycle programs, turning insights into actionable optimizations.
Collaborate with Product and Growth teams to integrate product‑led growth motions into the funnel — aligning marketing touchpoints with in‑product triggers, activation milestones, and user behaviors that drive opportunity conversion.
Ideal Qualifications
6+ years of experience in lifecycle, demand generation, or growth marketing within B2B SaaS or tech environments.
Experience managing ad agencies, marketing automation, and reporting tools such as Marketo, Salesforce, Google Analytics, and Metabase.
Data‑driven and analytical, with the ability to measure ROI, interpret funnel metrics, and identify levers that accelerate qualified pipeline and conversion velocity.
Strong cross‑functional collaborator who works seamlessly with Rev Ops, Growth, and Marketing to drive alignment and execute integrated go‑to‑market initiatives.
Strategic and execution‑oriented, able to zoom out to shape the full buyer journey while diving into details to optimize campaigns and workflows.
Excellent communicator and self‑starter, skilled at translating complex ideas into actionable plans and thriving in fast‑paced, high‑growth environments.
Compensation Salary Range:
$140,500 - $165,000
(San Francisco Bay Area). Our package also includes equity and comprehensive benefits.
Benefits We invest in our employees’ well‑being and long‑term success with health plans, generous vacation time, 401k, learning stipends, and more. All benefits are available to everyone, and we support flexible arrangements such as quiet spaces and adjusted hours.
Who We Are Semgrep values diversity, inclusion, and a culture of respect and honesty. We welcome professionals from all backgrounds, cultures, and walks of life.
Equal Opportunity Employer Semgrep is an equal‑opportunity employer seeking a diverse range of backgrounds. We value who you are — including your cultural heritage, socioeconomic status, age, race, gender, sexual orientation, disabilities, and interests. If you’re exceptional in your role, believe in our mission, and share our values, you belong here.
Contact & Application Location: Hybrid (San Francisco or NYC office). Apply at semgrep.dev.
#J-18808-Ljbffr