Snap Inc.
Senior Manager, eCommerce & Digital Marketing
Snap Inc., Los Angeles, California, United States, 90079
Senior Manager, eCommerce & Digital Marketing
Snap Inc is a technology company that empowers people to express themselves, live in the moment, learn about the world, and have fun together. Its core products are Snapchat, Lens Studio, and AR glasses Spectacles.
The Marketing team is focused on building a best-in-class global marketing organization. In this role, you will lead digital sales, performance marketing, conversion strategy, and lifecycle for consumer hardware and wearable products.
What You’ll Do
Develop and execute the digital commerce strategy to drive awareness, consideration, and conversion across Snap’s hardware portfolio.
Manage and optimize all stages of the customer journey—from traffic acquisition (SEO/SEM, paid media, affiliate, social) to site experience and checkout conversion.
Lead mid‑ and lower‑funnel paid media and search strategies across social channels, retail media, and emerging channels to maximize ROI.
Build and execute integrated SEO and SEM programs that strengthen brand visibility, drive qualified traffic, and improve organic performance.
Collaborate with Creative, Product, Insights, and Regional Marketing to ensure cohesive storytelling and alignment across campaigns and experiences.
Define KPIs, analyze data, and continuously test and iterate to improve digital performance and efficiency.
Lead experimentation (A/B testing, landing page optimization, UX enhancements) to improve purchase flow and retention.
Oversee media budgets and ensure spend is aligned to performance and growth objectives.
Track emerging digital commerce technologies, tools, and consumer behaviors across AR/VR/XR and wearable tech ecosystems.
Knowledge, Skills & Abilities
Strong leadership skills with the ability to navigate complex organizations.
Experience as both player and coach in a dynamic team environment.
Collaborative approach that embodies Snap’s core values.
Analytical mindset and ability to spot opportunities and cultivate ideas.
Superior ability to cultivate senior stakeholder relationships and bridge disparate priorities across teams.
A passion for Snapchat.
Minimum Qualifications
12+ years of experience in eCommerce, digital marketing, or performance growth roles, ideally in consumer electronics or premium technology brands.
2+ years leading teams or managing cross‑functional workstreams.
Deep expertise in SEO/SEM, paid media, analytics, CRO, and media attribution.
Proven track record driving measurable revenue growth through DTC (Direct‑to‑Consumer) channels.
Strong analytical mindset with experience managing large‑scale budgets and using data to drive decision‑making.
Familiarity with leading eCommerce platforms such as Shopify, BigCommerce, and Salesforce Commerce Cloud.
Preferred Qualifications
Experience in luxury, tech, or lifestyle consumer goods marketing.
Strong leadership and stakeholder management skills across global teams.
Data‑driven, strategic thinker comfortable in both creative and analytical domains.
Excellent communication and storytelling skills, with the ability to influence and inspire across teams.
Passion for technology, innovation, and shaping the future of digital commerce and AR/VR experiences.
Equal Opportunity Employer Snap Inc. is an equal‑opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification. EOE, including disability/vets.
Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The starting pay will be based on job‑related skills, experience, qualifications, work location, and market conditions. The position is eligible for equity in the form of RSUs.
Pay Zone Base Salary (Annual):
Zone A (CA, WA, NYC): $209,000–$313,000
Zone B: $199,000–$297,000
Zone C: $178,000–$266,000
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The Marketing team is focused on building a best-in-class global marketing organization. In this role, you will lead digital sales, performance marketing, conversion strategy, and lifecycle for consumer hardware and wearable products.
What You’ll Do
Develop and execute the digital commerce strategy to drive awareness, consideration, and conversion across Snap’s hardware portfolio.
Manage and optimize all stages of the customer journey—from traffic acquisition (SEO/SEM, paid media, affiliate, social) to site experience and checkout conversion.
Lead mid‑ and lower‑funnel paid media and search strategies across social channels, retail media, and emerging channels to maximize ROI.
Build and execute integrated SEO and SEM programs that strengthen brand visibility, drive qualified traffic, and improve organic performance.
Collaborate with Creative, Product, Insights, and Regional Marketing to ensure cohesive storytelling and alignment across campaigns and experiences.
Define KPIs, analyze data, and continuously test and iterate to improve digital performance and efficiency.
Lead experimentation (A/B testing, landing page optimization, UX enhancements) to improve purchase flow and retention.
Oversee media budgets and ensure spend is aligned to performance and growth objectives.
Track emerging digital commerce technologies, tools, and consumer behaviors across AR/VR/XR and wearable tech ecosystems.
Knowledge, Skills & Abilities
Strong leadership skills with the ability to navigate complex organizations.
Experience as both player and coach in a dynamic team environment.
Collaborative approach that embodies Snap’s core values.
Analytical mindset and ability to spot opportunities and cultivate ideas.
Superior ability to cultivate senior stakeholder relationships and bridge disparate priorities across teams.
A passion for Snapchat.
Minimum Qualifications
12+ years of experience in eCommerce, digital marketing, or performance growth roles, ideally in consumer electronics or premium technology brands.
2+ years leading teams or managing cross‑functional workstreams.
Deep expertise in SEO/SEM, paid media, analytics, CRO, and media attribution.
Proven track record driving measurable revenue growth through DTC (Direct‑to‑Consumer) channels.
Strong analytical mindset with experience managing large‑scale budgets and using data to drive decision‑making.
Familiarity with leading eCommerce platforms such as Shopify, BigCommerce, and Salesforce Commerce Cloud.
Preferred Qualifications
Experience in luxury, tech, or lifestyle consumer goods marketing.
Strong leadership and stakeholder management skills across global teams.
Data‑driven, strategic thinker comfortable in both creative and analytical domains.
Excellent communication and storytelling skills, with the ability to influence and inspire across teams.
Passion for technology, innovation, and shaping the future of digital commerce and AR/VR experiences.
Equal Opportunity Employer Snap Inc. is an equal‑opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification. EOE, including disability/vets.
Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The starting pay will be based on job‑related skills, experience, qualifications, work location, and market conditions. The position is eligible for equity in the form of RSUs.
Pay Zone Base Salary (Annual):
Zone A (CA, WA, NYC): $209,000–$313,000
Zone B: $199,000–$297,000
Zone C: $178,000–$266,000
#J-18808-Ljbffr