Snap Inc.
Overview
Senior Manager, eCommerce & Digital Growth to lead digital sales, performance marketing, conversion strategy, and lifecycle for consumer hardware and wearable products. This role reports to the Senior Director, Media and Channel Marketing and plays a key part in Snap’s strategy. This is a high-impact strategic role focused on driving end-to-end digital commerce performance — from traffic generation to conversion optimization. You’ll partner cross-functionally with Product, Brand, and Analytics teams to deliver seamless, high-performing customer journeys that grow revenue and enhance the digital brand experience. What You’ll Do
Develop and execute the digital commerce strategy to drive awareness, consideration, and conversion across Snap’s hardware portfolio. Manage and optimize all stages of the customer journey—from traffic acquisition (SEO/SEM, paid media, affiliate, social) to site experience and checkout conversion. Lead mid- and lower-funnel paid media and search strategies across social channels, retail media, and emerging channels to maximize ROI. Build and execute integrated SEO and SEM programs that strengthen brand visibility, drive qualified traffic, and improve organic performance. Collaborate with Creative, Product, Insights, and Regional Marketing to ensure cohesive storytelling and alignment across campaigns and experiences. Define KPIs, analyze data, and continuously test and iterate to improve digital performance and efficiency. Lead experimentation (A/B testing, landing page optimization, UX enhancements) to improve purchase flow and retention. Oversee media budgets and ensure spend is aligned to performance and growth objectives. Track emerging digital commerce technologies, tools, and consumer behaviors across AR/VR/XR and wearable tech ecosystems. Knowledge, Skills & Abilities
Strong leadership skills with an ability to navigate complex organizations An experienced operator, who will be both player and coach in a dynamic team and environment Collaborative approach which embodies Snap’s core values Analytical mindset and an ability to spot opportunities and cultivate ideas where others wouldn’t Superior ability to cultivate senior stakeholder relationships and bridge disparate priorities across teams A passion for Snapchat! Minimum Qualifications
12+ years of experience in eCommerce, digital marketing, or performance growth roles, ideally in consumer electronics or premium technology brands. 2+ years leading teams or managing cross-functional workstreams. Deep expertise in SEO/SEM, paid media, analytics, CRO, and media attribution. Proven track record driving measurable revenue growth through DTC (Direct-to-Consumer) channels. Strong analytical mindset with experience managing large-scale budgets and using data to drive decision-making. Familiarity with leading ecommerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud, etc.). Preferred Qualifications
Experience in luxury, tech, or lifestyle consumer goods marketing. Strong leadership and stakeholder management skills across global teams. Data-driven, strategic thinker comfortable in both creative and analytical domains. Excellent communication and storytelling skills, with the ability to influence and inspire across teams. Passion for technology, innovation, and shaping the future of digital commerce and AR/VR experiences. If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law. EOE, including disability/vets. Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success. Compensation: In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
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Senior Manager, eCommerce & Digital Growth to lead digital sales, performance marketing, conversion strategy, and lifecycle for consumer hardware and wearable products. This role reports to the Senior Director, Media and Channel Marketing and plays a key part in Snap’s strategy. This is a high-impact strategic role focused on driving end-to-end digital commerce performance — from traffic generation to conversion optimization. You’ll partner cross-functionally with Product, Brand, and Analytics teams to deliver seamless, high-performing customer journeys that grow revenue and enhance the digital brand experience. What You’ll Do
Develop and execute the digital commerce strategy to drive awareness, consideration, and conversion across Snap’s hardware portfolio. Manage and optimize all stages of the customer journey—from traffic acquisition (SEO/SEM, paid media, affiliate, social) to site experience and checkout conversion. Lead mid- and lower-funnel paid media and search strategies across social channels, retail media, and emerging channels to maximize ROI. Build and execute integrated SEO and SEM programs that strengthen brand visibility, drive qualified traffic, and improve organic performance. Collaborate with Creative, Product, Insights, and Regional Marketing to ensure cohesive storytelling and alignment across campaigns and experiences. Define KPIs, analyze data, and continuously test and iterate to improve digital performance and efficiency. Lead experimentation (A/B testing, landing page optimization, UX enhancements) to improve purchase flow and retention. Oversee media budgets and ensure spend is aligned to performance and growth objectives. Track emerging digital commerce technologies, tools, and consumer behaviors across AR/VR/XR and wearable tech ecosystems. Knowledge, Skills & Abilities
Strong leadership skills with an ability to navigate complex organizations An experienced operator, who will be both player and coach in a dynamic team and environment Collaborative approach which embodies Snap’s core values Analytical mindset and an ability to spot opportunities and cultivate ideas where others wouldn’t Superior ability to cultivate senior stakeholder relationships and bridge disparate priorities across teams A passion for Snapchat! Minimum Qualifications
12+ years of experience in eCommerce, digital marketing, or performance growth roles, ideally in consumer electronics or premium technology brands. 2+ years leading teams or managing cross-functional workstreams. Deep expertise in SEO/SEM, paid media, analytics, CRO, and media attribution. Proven track record driving measurable revenue growth through DTC (Direct-to-Consumer) channels. Strong analytical mindset with experience managing large-scale budgets and using data to drive decision-making. Familiarity with leading ecommerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud, etc.). Preferred Qualifications
Experience in luxury, tech, or lifestyle consumer goods marketing. Strong leadership and stakeholder management skills across global teams. Data-driven, strategic thinker comfortable in both creative and analytical domains. Excellent communication and storytelling skills, with the ability to influence and inspire across teams. Passion for technology, innovation, and shaping the future of digital commerce and AR/VR experiences. If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law. EOE, including disability/vets. Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success. Compensation: In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
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