CKC Custom Homes
Digital Marketing & Web Performance Manager
CKC Custom Homes, San Antonio, Texas, United States, 78208
Digital Marketing & Web Performance Manager
CKC Custom Homes, San Antonio’s premier luxury custom homebuilder, is seeking a Digital Marketing & Web Performance Manager to elevate our online presence and drive high-quality, measurable lead generation. This is a strategic and hands‑on role responsible for building and maintaining our WordPress website, overseeing tracking and attribution systems, managing digital advertising, optimizing SEO, and protecting the integrity of our entire digital ecosystem.
Reports to: Director of Sales & Marketing Employment Type: Full-Time
POSITION OVERVIEW The Digital Marketing & Web Performance Manager is responsible for ensuring CKC’s digital platforms function beautifully, perform flawlessly, and generate qualified leads at scale. This role combines web development, analytics, tracking, SEO, and paid media expertise with a strong understanding of luxury branding and intentional digital experiences.
You will work closely with CKC leadership to execute strategy, monitor campaign performance, maintain the website, and ensure all digital channels support our sales goals.
JOB RESPONSIBILITIES
WordPress Website Management & Site Performance
Build, maintain, and optimize CKC’s luxury‑branded WordPress website.
Manage hosting, backups, DNS, SSL, CDN, caching, and uptime monitoring.
Implement site speed enhancements and technical performance improvements.
Create SEO‑optimized landing pages for ads, organic search, and lead funnels.
Upload and organize photography, ensuring alignment with CKC’s visual standards.
Manage plugin updates, staging environments, and site security.
SEO Strategy & Organic Growth
Lead CKC’s full SEO strategy: technical SEO, on‑page SEO, local SEO, metadata, schema, internal linking, sitemap management, and content structure.
Improve rankings for high‑intent luxury homebuilding search terms in San Antonio and the Hill Country.
Conduct keyword research and implement ongoing optimization for visibility.
Tracking, Analytics & Attribution Integrity
Own and manage GA4, Google Tag Manager, and Google Search Console.
Build and maintain pixel and event tracking for Meta, Google Ads, and YouTube.
Monitor lead forms, tracking flows, UTM structures, and conversion paths.
Create dashboards and reporting for leadership to track CPL, CPA, ROAS, CTR, CPC, and channel performance.
Protect CKC from broken funnels, DNS issues, tracking failures, and attribution loss.
Digital Advertising (Meta, Google Ads, YouTube)
Build and optimize all paid advertising campaigns across Meta, Google, and YouTube.
Manage full‑funnel campaigns: prospecting, retargeting, conversion, warm audiences, and luxury‑targeted creative strategies.
Execute audience segmentation, bidding strategies, creative testing, and messaging optimization.
Deliver performance‑driven insights and weekly reporting.
CRM Integration & Automation (HubSpot)
Serve as primary HubSpot administrator.
Build automated workflows, forms, pipelines, triggers, nurtures, email/SMS sequences, and booking tools.
Ensure seamless integration between website, ads, and sales processes.
Maintain dashboards and internal reporting for the sales team.
Shopify Support (Haus of Powell)
Manage product uploads, collections, tagging, and metafields.
Implement basic optimizations and e‑commerce reporting.
Support branding, merchandising, and on‑site performance.
QUALIFICATIONS & EXPERIENCE REQUIRED
3+ years experience in digital marketing, web development, or performance marketing
Expert proficiency in Go High Level
Proven success managing Meta Ads, Google Ads, and YouTube campaigns
Deep understanding of technical and on‑page SEO
Proficiency in GA4, Tag Manager, and Search Console
Strong analytics and reporting skills
Ability to execute both strategy and hands‑on implementation
Exceptional organization and communication skills
PREFERRED
Shopify experience
Experience in luxury homebuilding, real estate, interior design, or architecture
Agency experience
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Reports to: Director of Sales & Marketing Employment Type: Full-Time
POSITION OVERVIEW The Digital Marketing & Web Performance Manager is responsible for ensuring CKC’s digital platforms function beautifully, perform flawlessly, and generate qualified leads at scale. This role combines web development, analytics, tracking, SEO, and paid media expertise with a strong understanding of luxury branding and intentional digital experiences.
You will work closely with CKC leadership to execute strategy, monitor campaign performance, maintain the website, and ensure all digital channels support our sales goals.
JOB RESPONSIBILITIES
WordPress Website Management & Site Performance
Build, maintain, and optimize CKC’s luxury‑branded WordPress website.
Manage hosting, backups, DNS, SSL, CDN, caching, and uptime monitoring.
Implement site speed enhancements and technical performance improvements.
Create SEO‑optimized landing pages for ads, organic search, and lead funnels.
Upload and organize photography, ensuring alignment with CKC’s visual standards.
Manage plugin updates, staging environments, and site security.
SEO Strategy & Organic Growth
Lead CKC’s full SEO strategy: technical SEO, on‑page SEO, local SEO, metadata, schema, internal linking, sitemap management, and content structure.
Improve rankings for high‑intent luxury homebuilding search terms in San Antonio and the Hill Country.
Conduct keyword research and implement ongoing optimization for visibility.
Tracking, Analytics & Attribution Integrity
Own and manage GA4, Google Tag Manager, and Google Search Console.
Build and maintain pixel and event tracking for Meta, Google Ads, and YouTube.
Monitor lead forms, tracking flows, UTM structures, and conversion paths.
Create dashboards and reporting for leadership to track CPL, CPA, ROAS, CTR, CPC, and channel performance.
Protect CKC from broken funnels, DNS issues, tracking failures, and attribution loss.
Digital Advertising (Meta, Google Ads, YouTube)
Build and optimize all paid advertising campaigns across Meta, Google, and YouTube.
Manage full‑funnel campaigns: prospecting, retargeting, conversion, warm audiences, and luxury‑targeted creative strategies.
Execute audience segmentation, bidding strategies, creative testing, and messaging optimization.
Deliver performance‑driven insights and weekly reporting.
CRM Integration & Automation (HubSpot)
Serve as primary HubSpot administrator.
Build automated workflows, forms, pipelines, triggers, nurtures, email/SMS sequences, and booking tools.
Ensure seamless integration between website, ads, and sales processes.
Maintain dashboards and internal reporting for the sales team.
Shopify Support (Haus of Powell)
Manage product uploads, collections, tagging, and metafields.
Implement basic optimizations and e‑commerce reporting.
Support branding, merchandising, and on‑site performance.
QUALIFICATIONS & EXPERIENCE REQUIRED
3+ years experience in digital marketing, web development, or performance marketing
Expert proficiency in Go High Level
Proven success managing Meta Ads, Google Ads, and YouTube campaigns
Deep understanding of technical and on‑page SEO
Proficiency in GA4, Tag Manager, and Search Console
Strong analytics and reporting skills
Ability to execute both strategy and hands‑on implementation
Exceptional organization and communication skills
PREFERRED
Shopify experience
Experience in luxury homebuilding, real estate, interior design, or architecture
Agency experience
#J-18808-Ljbffr