Blue Collar Services
Chief Marketing Officer (CMO)
Location: Dallas/Fort Worth, TX Salary: Competitive with performance-based bonuses
Position Summary The CMO oversees all marketing operations across three fast-growing home-service brands. This role owns lead generation, channel profitability, reporting accuracy, creative direction, paid media, SEO, content strategy, and vendor management. The CMO removes all execution burden from the CEO by running a fully independent, accountable, data-driven marketing organization. They are responsible for delivering predictable, profitable job volume across all markets and aligning marketing output with Sales and Operations capacity.
Key Responsibilities
Own total daily lead volume across PPC, LSA, SEO, Maps, Meta, retargeting, and marketplace platforms
Maintain target CPL, CPJ, CAC, and ROAS across all paid and organic channels
Manage and optimize seven-figure ad budgets across multiple brands and markets
Oversee PPC, LSA, SEO, Maps, content, creative, retargeting, and landing page strategy
Ensure flawless tracking, attribution, UTM structure, GA4, GTM, Pixel, GHL, and CallRail integrity
Approve all creative assets (ads, videos, graphics, landing pages) and enforce brand consistency
Direct monthly creative refresh cycles and oversee all photo/video asset production
Maintain accurate dashboards and reporting — midweek and end-of-week KPI reports
Conduct bi-monthly ROAS reviews, monthly vendor deep-dives, and quarterly KPI meetings
Hold all marketing vendors accountable with strict KPIs; replace underperformance proactively
Collaborate daily with Sales and Operations to match lead flow to technician capacity
Align budgets and forecasting with COO and CFO
Maintain all Marketing SOPs, enforce team adherence, and build scalable marketing systems
Lead and develop the internal marketing team (PPC, SEO/Web, Content, Creative, Social)
Operate independently, spotting issues early and fixing them before they affect revenue
Maintain market dominance through SEO, Maps, paid visibility, and brand strength
Required Experience & Skills
10+ years in senior marketing leadership (performance, brand, growth, demand generation)
Proven success scaling revenue in home services, franchising, or similar high-velocity consumer industries
Expertise in Google Ads, Google LSA, SEO, Maps, Meta, landing pages, retargeting, and analytics
Strong experience managing seven-figure marketing budgets and multi-vendor ecosystems
Skilled in Looker Studio, GA4, GHL, CallRail, CRM/automation tools, and performance dashboards
Ability to build systems, SOPs, reporting frameworks, and high-functioning marketing teams
Expert in cross-functional alignment with Sales, Operations, and Finance
Highly analytical, data-driven, and disciplined in KPI management
Capable of running a fully autonomous marketing division with minimal CEO involvement
Performance Scorecard (What the CMO Is Accountable For)
Total leads generated (all brands, all channels)
CPL, CPJ, CAC (by channel)
ROAS and profit per channel
Paid search visibility and impression share
SEO and Maps ranking improvement
Landing page conversion rate
Website + funnel performance
Traffic growth (channel-level)
Lead attribution accuracy
Brand consistency across all creative outputs
Zero lost, untagged, delayed, or untracked leads
The CMO monitors but does not execute
Review velocity (Operations)
Lead follow-up accuracy (Sales/Operations)
Role Expectations
Operate without daily CEO guidance
Detect and solve issues proactively
Maintain strict organizational discipline and system cleanliness
Keep communication timely, accurate, and without surprises
Uphold company core values (Ethics, Growth, Others First)
Deliver measurable improvements within the first 90 days
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Position Summary The CMO oversees all marketing operations across three fast-growing home-service brands. This role owns lead generation, channel profitability, reporting accuracy, creative direction, paid media, SEO, content strategy, and vendor management. The CMO removes all execution burden from the CEO by running a fully independent, accountable, data-driven marketing organization. They are responsible for delivering predictable, profitable job volume across all markets and aligning marketing output with Sales and Operations capacity.
Key Responsibilities
Own total daily lead volume across PPC, LSA, SEO, Maps, Meta, retargeting, and marketplace platforms
Maintain target CPL, CPJ, CAC, and ROAS across all paid and organic channels
Manage and optimize seven-figure ad budgets across multiple brands and markets
Oversee PPC, LSA, SEO, Maps, content, creative, retargeting, and landing page strategy
Ensure flawless tracking, attribution, UTM structure, GA4, GTM, Pixel, GHL, and CallRail integrity
Approve all creative assets (ads, videos, graphics, landing pages) and enforce brand consistency
Direct monthly creative refresh cycles and oversee all photo/video asset production
Maintain accurate dashboards and reporting — midweek and end-of-week KPI reports
Conduct bi-monthly ROAS reviews, monthly vendor deep-dives, and quarterly KPI meetings
Hold all marketing vendors accountable with strict KPIs; replace underperformance proactively
Collaborate daily with Sales and Operations to match lead flow to technician capacity
Align budgets and forecasting with COO and CFO
Maintain all Marketing SOPs, enforce team adherence, and build scalable marketing systems
Lead and develop the internal marketing team (PPC, SEO/Web, Content, Creative, Social)
Operate independently, spotting issues early and fixing them before they affect revenue
Maintain market dominance through SEO, Maps, paid visibility, and brand strength
Required Experience & Skills
10+ years in senior marketing leadership (performance, brand, growth, demand generation)
Proven success scaling revenue in home services, franchising, or similar high-velocity consumer industries
Expertise in Google Ads, Google LSA, SEO, Maps, Meta, landing pages, retargeting, and analytics
Strong experience managing seven-figure marketing budgets and multi-vendor ecosystems
Skilled in Looker Studio, GA4, GHL, CallRail, CRM/automation tools, and performance dashboards
Ability to build systems, SOPs, reporting frameworks, and high-functioning marketing teams
Expert in cross-functional alignment with Sales, Operations, and Finance
Highly analytical, data-driven, and disciplined in KPI management
Capable of running a fully autonomous marketing division with minimal CEO involvement
Performance Scorecard (What the CMO Is Accountable For)
Total leads generated (all brands, all channels)
CPL, CPJ, CAC (by channel)
ROAS and profit per channel
Paid search visibility and impression share
SEO and Maps ranking improvement
Landing page conversion rate
Website + funnel performance
Traffic growth (channel-level)
Lead attribution accuracy
Brand consistency across all creative outputs
Zero lost, untagged, delayed, or untracked leads
The CMO monitors but does not execute
Review velocity (Operations)
Lead follow-up accuracy (Sales/Operations)
Role Expectations
Operate without daily CEO guidance
Detect and solve issues proactively
Maintain strict organizational discipline and system cleanliness
Keep communication timely, accurate, and without surprises
Uphold company core values (Ethics, Growth, Others First)
Deliver measurable improvements within the first 90 days
#J-18808-Ljbffr