Lafayette Federal Credit Union is hiring: Marketing Manager in Rockville

Marketing Manager Location restriction: Applicants must reside in the District of Columbia, Maryland, or Virginia. The position is hybrid. We are currently seeking a data‑driven, highly skilled Marketing Manager to lead the planning, coordination, and execution of integrated marketing campaigns across multiple channels. In this role you’ll shape data‑driven marketing strategies that drive growth, strengthen member engagement and retention, and support the credit union’s overall objectives. Key Responsibilities Support consistent brand and messaging across all marketing and communications channels. Understand Lafayette Federal’s target audiences and create content that resonates with their financial needs and interests. Write and create impactful email communications, advertising copy, and marketing materials that showcase the value of Lafayette Federal and drive awareness of the credit union’s solutions with members and non‑members. Ensure all marketing activities adhere to compliance standards and brand guidelines. Plan, manage, and execute marketing campaigns across digital, print, OOH, and member communication channels. Project‑manage production of marketing materials, from email communications to the implementation of new products, services and promotions. Develop detailed marketing campaign timelines and oversee execution and impact of campaigns. Partner with marketing team members to create consistent, on‑brand campaign materials. Maintain and manage a comprehensive campaign calendar to ensure coordination across marketing channels. Use data analytics and member segmentation to design targeted campaigns that advance the credit union’s strategic priorities. Measure campaign performance, evaluate ROI, and make data‑informed adjustments to improve future results. Monitor KPIs, analyze performance data, and share actionable insights that connect campaign outcomes to business goals. Participate in cross‑departmental meetings, collaborating with team members to understand their departments’ unique needs. Assist in developing marketing guides and FAQs for credit union staff. Serve as a point of contact for internal and external partners, providing updates throughout campaign planning and delivery. Assist the PVP, Marketing in preparing performance summaries, leadership presentations and executive communications. Manage relationships with outside vendors and agencies, ensuring deadlines, deliverables, and contract terms are met. Track campaign budgets, process invoices, and support financial reporting for marketing initiatives. Qualifications Bachelor’s degree in marketing, communications, business or a related field. Five or more years of experience creating and managing marketing campaigns. Strong organizational, communication, and project‑management skills. Deep understanding of marketing channels and brand management, including email marketing, social media, digital advertising, and content marketing. Ability to handle multiple tasks and projects efficiently with close attention to detail and a timely manner. Experience with WordPress, Canva, HubSpot and Google Analytics is a plus. Benefits and Compensation Pay range: $86,000 – $105,000 annually, depending on experience and qualifications. Employer‑paid 99.9% health insurance premium for single and family coverage (HMO plan). Fully funded deductible (HMO plan). 401(k) employer matching contribution. Income protection with life insurance, short and long‑term disability. Paid time off, holiday leave & birthday leave. Educational assistance. Commuter benefits program and more. Lafayette Federal Credit Union is an Equal Opportunity and E‑Verify Employer. EOE/AA/DISABILITY/VETERAN. #J-18808-Ljbffr