Dexian
Digital Marketing Manager – Web Optimization
Pay range: $80 – $87/hr.
Duration: 7 months
Location: Mountain View, CA
Job Type: Contract (Hybrid)
Responsibilities
Plan, experiment, and transform web experiences for small‑business customers, focusing on driving users through the purchase journey and optimizing for conversion.
Collaborate with cross‑functional teams—Design, Content, Product Marketing, Analytics, Web Operations, and Engineering—to execute marketing and merchandising web strategies.
Develop and maintain testing plans, project documentation, and web experiences with a focus on conversion optimization within pricing and purchasing flows on desktop and mobile devices.
Support execution and validation of pricing updates, promotions, and purchasing‑flow enhancements.
Partner with analytics to create measurement plans, analyze results, and develop insights from web tests.
Conduct deep‑dive analysis of engagement and performance data to identify user behavior insights and hypotheses.
Gather prospect and customer input to generate empathy and create testable hypotheses.
Leverage project‑management skills to drive cross‑functional execution of projects and stakeholders.
Perform UAT and validate new or updated web experiences, ensuring accuracy, functionality, and adherence to marketing and legal standards before launch.
Qualifications
5+ years of relevant experience in digital marketing, with strategic and tactical expertise.
Strong prioritization, time‑management, and multi‑project execution skills.
Proven success managing UAT, QA, or experience validation efforts for websites or digital campaigns across desktop, tablet, and mobile devices.
Exceptional attention to detail, especially in formatting, image quality, and user‑experience interaction differences.
Responsive and compelling communicator able to craft data narratives and influence effectively.
Familiarity with Figma, JIRA, Quickbase, Usertesting.com, FullStory, Adobe Analytics.
BA/BS required.
Willingness to learn, work during non‑standard hours, and support critical business needs and launch moments.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
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